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http://dx.doi.org/10.7838/jsebs.2013.18.4.129

An Explorative Study on the Difference between Smartphone Application Selection Factors and Purchase Factors  

Oh, Sunju (Gyeongsang National University, Division of Management Information System)
Publication Information
The Journal of Society for e-Business Studies / v.18, no.4, 2013 , pp. 129-144 More about this Journal
Abstract
This research focuses on the relationship between influencing factors of users' smartphone application download and consumers' purchase. The results show that there is some difference between them. The factors influencing mobile application download include word of mouth, usability, ease of use, functionality, enjoyment, interoperability, design, and experience while the factors influencing purchase are word of mouth, usability, ease of use, cost, functionality, enjoyment, interoperability, design, experience. An experience factor impacts on both download and purchase. Specially, enjoyment, usability, and functionality have strong effects on purchase. We also found out that mobile application type such as hedonic or utilitarian application also impacts on purchasing application. For utilitarian application, functionality impacts on purchase intension. Therefore this fact suggests that it is very important to understand the accurate purchasing influence of its consumer when setting up the marketing strategy of mobile application.
Keywords
Purchase Factors; Selection Factors; Mobile Application;
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Times Cited By KSCI : 1  (Citation Analysis)
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