• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.243-255
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• 2020

The purpose of this study is to present the factors that affect business model and product innovation on the enterprise performance of the mobile ecosystem, and to confirm the results of whether they have an effect. To this end, through prior research, business model factors and product innovation factors were defined in the mobile ecosystem that was the mother of the 4th industry, and a hypothesis that each factor will affect corporate performance was established. Through the exploratory surveys and interviews, the value proposition of the business model proved to have a positive (+) effect on the financial and non-disaster performance of the company, and the innovation was proved to have a positive (+) effect on the non-financial performance of the company. It was analyzed that the price competitiveness of product innovation had a positive (+) effect on the financial factors of a company, and the initial market entry had a positive (+) effect on the non-financial factors. With this study, we propose the criteria for reviewing the performance of companies that are rapidly competing in the 4th industrial revolution in terms of business model and product innovation.

• Journal of Technology Innovation
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• v.19 no.1
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• pp.79-109
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• 2011

In his highly cited book, Innovator's Dilemma (1997), Christensen introduced a notion of disruptive technology that is based on the observations from disk-drive industry and used it as an explanatory variable through which new entrants outperform incumbents in the industry. In explaining his later observations of disruptive innovations in other industries, however, his early theory based on disruptive technology has been applied to all cases without careful distinction between the notions of technology and business model (Markides, 2006). Furthermore, it has been criticized that his model suffers from lack of enough explanatory power and other important factors that are necessary to fully explain the observed phenomena in various cases (Danneels, 2004). Motivated by the critics in literature, the current study carefully distinguishes between innovation of technology and innovation of business model in the process of disruptive innovation, and apply our framework to the case of internet shopping mall business. Our study yields two main results. First, the internet-related business model which Christensen argued as an example of disruptive innovation is accomplished through two distinctive and separable growth phases: a period of technology growth and a period of business model growth. Second, in the process of disruptive innovation, the notion of enabling technology plays an important bridging role that connects core technology and business model. Furthermore, we confirm that the success of business model innovation depends on the degree of maturity of the enabling technologies. In conclusion, Christensen's notion of disruptive innovation can be further detailed in terms of technology innovation and business model innovation, and if there exist enabling technologies, the chance of success of the business model is higher when the enabling technology is matured rather than when the core technology is merely acknowledged as a disruptive technology.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.21-21
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• 2017

귀농귀촌 문화가 유행하고 농업의 미래 가치에 대한 인식이 변화되면서 농산업으로의 새로운 진출을 계획하는 인구가 늘고 있다. 우리의 농업은 자급자족경제로부터 상업경제로 발전되어 왔고, 글로벌 시장 개방 및 생산 기술의 지속적 발전으로 공급이 수요를 초과하며 가격이 점점하락하는 추세를 보이고 있다. 농업 현장의 여러 어려움에도 불구하고 농산업의 긍정적인 여건들도 형성되고 있다. 올바른 먹거리를 추구하는 식품 소비패턴의 변화, 환 생태 치유 자연에 대한 소비자의 관심고조, 스마트 팜과 같은 생산환경의 자동화, 지역 자원을 근거한 공동경영체 운영 등과 같은 현상이 두드러지게 나타나고 있다. 이러한 시점에 농산업분야에 새로이 진출하고자 하는 개인 또는 소규모 사업주체들은 자신의 사업에 대한 정체성을 이해하고, 효율적인 사업운영을 위한 차별화 전략을 확보할 필요가 있다. 본 연구는 개별 또는 소규모 조직의 농업인과 예비농업인들이 자신의 사업에 대한 정체성을 이해하고, 사업운영을 위한 전략 선택을 돕는 비즈니스모델 템플릿 개발을 목표로 하였다. 이를 위해 농업 전문가, 창업 전문가, 비즈니스모델 전문가 풀을 구성하여 농산업 특성을 이해하고 최근 농업 농촌에서 이슈가 되고 있는 농업비즈니스 트랜드를 분석하였다. 근거 자료 및 전문가 토론을 통해 농산업 비즈니스를 '시장가치 추구형', '사회적가치 추구형', '연대하는 시장가치 추구형', '연대하는 사회적가치 추구형'의 4가지 유형으로 구분하고, 각 유형별 사례기업을 조사하여 비즈니스모델을 분석하였다. 비즈니스모델은 비즈니스모델 젠 캔버스를 이용하여 표현하였다. 비즈니스모델 젠은 비즈니스 유형에 따라 일반 창업형, 협동조합형, 임팩트비즈니스형 등 차별화된 캔버스 모델을 제공하고 있으며, 고객중심의 비즈니스 관점을 보다 세밀히 제공하는 툴이다. 본 연구에서는 비즈니스모델 젠을 통해 4가지 유형의 농산업 비즈니스 모델을 분석하였다. 본 연구의 결과는 농산업에 진출하는 사업주체의 사업진행 방향 및 전략선택을 위한 교육 컨설팅 현장에서 널리 이용될 수 있을 것으로 판단된다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.159-172
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• 2023

This study aims to empirically investigate the relative effects of business-to-business (vs. business-to-consumer) business model innovation (BMI) on innovation performance. The research examines the impact of three key components of BMI: 1. value creation, 2. value proposition, and 3. value capture, on innovation performance. The 2022 Entrepreneurship Survey data by the Korean Entrepreneurship Foundation was used to analyze 2,879 companies. An exploratory data analysis (EDA) including various categories such as industry, firm, CEO, and technology chracteristics was conducted to show the latest startup status in Korea. The results show that value creation of B2B (vs. B2C) firms has a more positive and significant impact on innovation performance. Whereas, value proposition of B2C (vs. B2B) firms was found to have a more positive and significant effect on innovation performance. Interestingly, value capture did not show any effects for either type of firms. Additionally, the study employed seemingly unrelated regression (SUR) analysis for robustness checks. These findings provide important insights about the relative effects of B2B-BMI (vs. B2C-BMI).

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.823-831
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• 2021

In the Internet age, the digital cultural industry is booming, start-up companies want to win a place in the fiercely competitive red sea market of the Internet, innovative business models have become an important challenge and opportunity for countless companies. Taking the virtual idol "Hatsune Miku" as the example, the analysis is carried out at the levels of technological innovation, value proposition, resource combination, operation process and marketing model. By comparing the differences between the first-generation software Meiko of Crypton and the second-generation software "Hatsune Miku", we will study the components of the business model to explore the characteristics and advantages of this business model, and in-depth operation models and innovations. The analysis is expected to provide a substantial reference for other electronic product and software development companies in their business models.

• Annual Conference of KIPS
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• 2010.11a
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• pp.54-57
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• 2010

최근 비즈니스 프로세스가 주목을 받으며 기업에서는 비즈니스 프로세스의 개선을 중요하게 생각하기 시작했다. 기업은 비즈니스 프로세스를 개선하기 위해 BPR(Business Process Re-engineering)등의 혁신 프로그램을 도입했지만 그 효과나 성공률이 상당히 미흡했다. 성공적인 프로세스의 혁신을 위해서는 프로세스 모델의 개편과 함께 자원 및 자원의 관리 방식의 개편도 필수적이다. 그렇지만 지금까지의 프로세스 혁신은 프로세스 모델 중심으로만 이루어졌으며 자원 및 자원의 관리 방식의 개편에 대한 연구는 미흡한 실정이다. 이런 문제점을 해결하기 위하여 최근 실제 발생한 비즈니스 프로세스 인스턴스를 기록한 프로세스 로그를 기반으로 효율적인 자원할당 및 통제방안에 대한 연구가 진행되고 있다. 본 논문에서는 사회 연결망을 응용하여 각 자원간의 연결을 고려하여 비즈니스 프로세스의 업무에 적합한 자원을 판단할 수 있는 방법을 제시하였다.

• Journal of Information Technology and Architecture
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• v.9 no.1
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• pp.95-110
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• 2012

IT industry is moving into the age of business model. Recently, global companies with innovative business models such as Apple, Facebook prevail. These companies sustain the competitiveness through changing the components of their business model. To study the way of keeping Korean IT companies' edges sharp, it is required to examine the components that bring innovations to their current business model. This study identifies the critical components of business model and provides an analytical business model framework. A comparative case study was employed to examine the characteristics of Korean IT companies' business model through the proposed framework. The result of this study can contribute to increase understanding of the business model of Korean IT companies and to suggest challenges in business model they face.

• Journal of Technology Innovation
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• v.22 no.4
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• pp.57-88
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• 2014

The 'Grand Challenge' in the global level raises fundamental questions on the role of private firm as a profit maximizer. From the new perspective, firms are recognized as a social entity with social and environmental responsibility. Particularly, the importance of transition-orineted firms, which pursue an objective of socio-technological system transition, have increased. These environmental changes request a new understanding on the identification of firms and the evolution of sustainable business model from the technological innovation perspectives. This paper aims on the new understanding on the motivation of firms who participated on the sustainable system transition and the proposal of 'transition-oriented firms' concept. Based on literature survey, this paper reviews the role of firms in the process of socio-technological system transition, the cases of transition-oriented firm, the types of sustainable business models and their strategies.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.321-337
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• 2000

인터넷 비지니스가 중요한 경쟁요소로 발돋음하고 있는 현재의 시점에서 인터넷 비즈니스 모델에 특허권을 부여한다는 것은 비슷한 성격을 가진 타 경쟁업체의 경쟁력을 약화시키고 이를 포기하도록 의도하는 독점적 전략의 일종이다. 미국에서는 Statestreet 사건을 비롯한 일련의 BM 특허에 관한 소송이 제기되어 이미 BM 특허를 인정하고 있는 상황이며 이를 기점으로 BM 특허권을 인정하는 것이 대세로 되고 있다. 기존의 특허와 다른 양상을 갖고 있는 BM 특허는 새로운 아이디어를 중심으로 그 사업성을 인정받는 영업 모델 특허인데 이는 현재 독점과 관련한 부정적인 인식으로 그 특허의 타당성과 특허보호기간 적용문제가 논란이 되고 있다. 외국의 특허로부터 국내 인터넷 사업을 보호하기 위하여 정부차원에서의 특허 인정 노력이 필요하지만 인터넷 사업의 경쟁력 있는 활성화를 위해서는 특허보호기간이 현행 20년보다 축소해야 한다는 반발도 만만치 않다. 인터넷 비지니스 후발주자인 한국은 서두르지 않으면 치열한 인터넷 경쟁에서 뒤쳐질 위험을 안고 있다. 선발주자들의 경쟁우위 전략을 따라잡기 위해서는 인터넷 비즈니스 전반에 대한 경쟁력 확보와 함께 BM 특허에 관한 준비와 활성화 계획을 철저히 마련하는 것이 중요하다. 그리하여 우리 나라의 인터넷 비즈니스 모델이 cyber market에서 공격성과 방어성을 모두 갖춘 우수한 모델로 키워나가야 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.65-80
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• 2022

Despite the uncertainty and risky factors of startups, the special and critical role of accelerators in carrying out professional nurturing and investment for them is becoming increasingly significant in the startup social-system. However, academic research on investment determinants that have a profound impact on the survival of accelerators is lacking, and there are only a few empirical studies on the classification and importance of factors, and they do not enjoy the benefits of theoretical studies. This study proposes a business model innovation framework based on the business model innovation theory that reflects the nature and properties of startups that are investment targets of accelerators and derives 12 investment decision factors. The framework defines that the target, direction, and performable force of startup innovation are a business model, strategy, and dynamic capability. Besides, the framework analyzes the investment decision factors of the existing accelerators based on the business model innovation framework to verify the suitability and sufficiency of the composition. As a result of the analysis, first, most of the items were faithfully composed from a static point of view of business model innovation, but it was found that the factors related to the core activities to evaluate the activity and customer relationship were insufficient. Second, from the strategic point of view, the necessity of developing factors that can encompass the definition and content of core resources, which are internal strategic factors, was raised. Third, from the dynamic point of view, it was found that many of the investment determinants of accelerators were concentrated on the lower level of dynamic competencies. This can be judged as a result of reflecting the characteristics of a startup that needs to develop a solution with few resources and a small number of team members. In addition, the roles and interrelationships between each factor are not clear, thus it was found as a limiting point for startups to view and evaluate the direction and process in which startups dynamically innovate their business models. This study is considerably differentiated in that it provides a business model innovation framework and offers a theoretical basis for investment determinants by deriving the investment determinants of accelerators based on the framework and design the foundation for subsequent research. The business model innovation framework presented in this study has great implications in that it contributes to the achievement of startups, accelerators, and startup support organizations.