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http://dx.doi.org/10.15207/JKCS.2020.11.10.243

A Study on the effects of business model and product innovation on the performance of firms in mobile ecosystem  

Kim, Il-Kyong (Dept. of Business Administration, Hanyang University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.10, 2020 , pp. 243-255 More about this Journal
Abstract
The purpose of this study is to present the factors that affect business model and product innovation on the enterprise performance of the mobile ecosystem, and to confirm the results of whether they have an effect. To this end, through prior research, business model factors and product innovation factors were defined in the mobile ecosystem that was the mother of the 4th industry, and a hypothesis that each factor will affect corporate performance was established. Through the exploratory surveys and interviews, the value proposition of the business model proved to have a positive (+) effect on the financial and non-disaster performance of the company, and the innovation was proved to have a positive (+) effect on the non-financial performance of the company. It was analyzed that the price competitiveness of product innovation had a positive (+) effect on the financial factors of a company, and the initial market entry had a positive (+) effect on the non-financial factors. With this study, we propose the criteria for reviewing the performance of companies that are rapidly competing in the 4th industrial revolution in terms of business model and product innovation.
Keywords
Mobile ecosystem; Business model; Product innovation; Corporate performance; Industry 4.0;
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