• Title/Summary/Keyword: 비즈니스 네트워크

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A Study on the Factors of Individual Acceptance for Online Game (온라인게임의 개인적 수용 요인에 관한 연구)

  • Yoon, Gun-Woo;Kim, Won-Joon;Ryu, Seoung-Ho
    • Journal of Korea Game Society
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    • v.9 no.3
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    • pp.107-119
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    • 2009
  • Online games belong to a technology-oriented service industry that has emerged from the assimilation of game contents and communication networks in the respective realms of culture technology (CT) and information technology (IT). This study examines the individual acceptance of online games as entertainment-oriented technology based on the belief-attitude-intention paradigm and the underlying hedonic and utilitarian motivations. To measure the latent variables influencing the acceptance process, a structured questionnaire was developed based on the existing Technology Acceptance Model. Research model analysis and hypothesis testing were carried out using a structural equation model. Results indicated that latent variables reflecting hedonic and utilitarian characteristics had a significant influence on user behavior in the acceptance of online games. By uncovering the core factors in! fluencing the acceptance of online games and thereby theoretically verifying the latent variables influencing the acceptance of entertainment-oriented technology, this study provides strategic implications for business models by game companies aimed at attracting a large user base and dominating the market.

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Classification and Analysis of Data Mining Algorithms (데이터마이닝 알고리즘의 분류 및 분석)

  • Lee, Jung-Won;Kim, Ho-Sook;Choi, Ji-Young;Kim, Hyon-Hee;Yong, Hwan-Seung;Lee, Sang-Ho;Park, Seung-Soo
    • Journal of KIISE:Databases
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    • v.28 no.3
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    • pp.279-300
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    • 2001
  • Data mining plays an important role in knowledge discovery process and usually various existing algorithms are selected for the specific purpose of the mining. Currently, data mining techniques are actively to the statistics, business, electronic commerce, biology, and medical area and currently numerous algorithms are being researched and developed for these applications. However, in a long run, only a few algorithms, which are well-suited to specific applications with excellent performance in large database, will survive. So it is reasonable to focus our effort on those selected algorithms in the future. This paper classifies about 30 existing algorithms into 7 categories - association rule, clustering, neural network, decision tree, genetic algorithm, memory-based reasoning, and bayesian network. First of all, this work analyzes systematic hierarchy and characteristics of algorithms and we present 14 criteria for classifying the algorithms and the results based on this criteria. Finally, we propose the best algorithms among some comparable algorithms with different features and performances. The result of this paper can be used as a guideline for data mining researches as well as field applications of data mining.

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Evaluation of the Construction Plan of Gyeongbuk Cultural Content Promotion Center (경북문화콘텐츠지원센터 설립계획의 평가와 정책대안)

  • Lee, Chul-Woo;Choi, Jeong-Su
    • Journal of the Korean association of regional geographers
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    • v.14 no.5
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    • pp.536-552
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    • 2008
  • In Korea, a variety of policies for the regional cultural industry development have been carried out: the promotion policy of cultural industry cluster, the establishment of cultural industry support center, and the construction of cultural industry complex and the supporting works for the cultural research center. The cultural industry has a dual character of the manufacturing industry and the service industry. The cultural industry of Gyeongbuk province is mostly centered upon small manufacturing firms with low value-added. Thus, it is desperately in need of the building-up of the enterprise supporting system. However, it is difficult to expect that private business service finns can be activated. In this sense, local and regional governments seek to establish so called 'the cultural contents support center'. However, it is not clear whether the center is an organization for the production of cultural contents or an agency for the support of cultural contents industry. Also it does not prepare any major functional introduction facilities and performing programs. Most of all, it is necessary to establish a proper orientation that 'the cultural contents support center' must be not an organization for the direct production of cultural contents, but an organization supporting cultural industry by way of providing cultural industry enterprises with what is necessary for the production of cultural contents. Also, a system for the establishment of business fitting support policy that can cover the whole sectors of cultural industry must be prepared. Furthermore, a synthetic support system for the cultural business associated industries centered on specified sectors such as films, edutainment, and storytelling must be constructed. Finally an environment for the creation and inducement of cultural industry enterprises, and for the active participation of enterprises and related groups in the promotion planning and in the policies of cultural industry must be built along with on- and off-line networks.

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A study on ecosystem model of the magazines for smart devices Focusing on the case of magazine business in foreign countries (스마트 디바이스 잡지 생태계 모델 연구 - 외국 잡지의 비즈니스 사례를 중심으로)

  • Chang, Yong Ho;Kong, Byoung-Hun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.2641-2654
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    • 2014
  • In the smart media environment, magazine industry has been experiencing a transition to ecosystem of value network, which includes high complexity and ambiguity. Using case study method, this article conducts research on digital convergence, the model of magazine ecosystem and adaptation strategy of global magazine companies. Research findings have it that the way of contents production of global magazines has been based on collaborative production system within communities, expert communities, creative users, media contents companies and magazine platform. The system shows different patterns and characteristics depending on magazine-driven platform, Platform-driven platform or user-driven platform. Collaboration system has been confirmed in various cases: Huffington Post and Zinio which collaborate with media contents companies, Amazon magazines and Bookish with magazine companies, Huffington Post and Wired with expert communities, and Flipboard with creative users and communities. Foreign magazine contents diverge into (paper, electronic, app and web magazine) as they start the lively trades of their contents on the magazine platform. In the area of contents uses, readers employ smart media technology effectively such as cloud computing, artificial intelligence and module individualization, making it possible for the virtuous cycle to remain in the relationship within communities, expert communities and creative users.

Analysis on Barriers and Resolution Priority of Sea-Rail Multimodal Logistics among Korea and Eurasia Nations (한국-유라시아간 해륙복합운송 문제점 및 해결 우선순위 분석)

  • Lee, Eon-Kyung;Lee, Suyoung;Kim, Bokyung;Euh, Seungseob
    • Journal of Korea Port Economic Association
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    • v.35 no.2
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    • pp.109-126
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    • 2019
  • The Panmunjom Declaration adopted by the leaders of South and North Korea on April 27, 2018, has created an environment conducive for peace and cooperation in the Korean Peninsula. In the June of last year, South Korea has joined the Organization for Cooperation between Railways (OSJD). The membership of OSJD has established a solid foundation for restoring a multimodal logistics system that connects the Korean peninsula to Eurasia countries, including China and Russia. In this paper, a questionnaire survey targeting working-level experts was conducted to find the barriers in constructing multimodal logistics that efficiently connect the port-continental railways of the Korean peninsula and the Eurasian nations. Survey items were divided into five categories-border crossing procedures, technology, facilities, operation, and government support. As a result, among the most important problems of international multimodal logistics in Eurasia that need to be solved on priority include improving transshipment facilities, eliminating inspection carried out at every country for transit, simplifying documents for customs clearance, and minimizing the changes in freight rates. In conclusion, for vitalizing the connection between the Korean peninsula and the continental railways, it is necessary to develop a transshipment system to facilitate the changes in tracks at the borders by making a joint effort with the international community. Second, railway and operational systems in South Korea, North Korea, China, and Russia should be standardized. Third, international cooperation among South Korea, North Korea, China, and Russia is essential for simplifying customs clearance at borders, priority departure of domestic cargo, sharing information about the changes in freight rates, and so on. Finally, the government should come up with measures to secure the quantity of cargo required to form block trains, while developing new business models.

A Study on the Sustainability of Social Enterprises Focusing on Companies in the Field of Culture and Arts (문화예술분야 사회적기업의 지속가능성에 대한 탐색적 연구)

  • Lee, Jeong-Yeon
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.668-680
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    • 2021
  • Recently, measures for successful settlement and sustainability of social enterprises have become an important topic. Accordingly, researches related to social enterprises are increasing, but studies measuring sustainability are still insufficient. In this study, in order to seek the sustainability and development of social enterprises in the field of literature and arts, a theoretical model for the sustainability of social enterprises in the field of culture and arts was presented. To this end, interviews were conducted with social enterprises in the field of culture and arts, and the results were analyzed to derive the concept and categorization of sustainability of social enterprises in the field of culture and arts. In addition, the integration between the derived categories is illustrated. For a social enterprise in the field of culture and arts to be sustainable, differentiated culture and arts services are important, and each company must constantly strive for its mission and vision, and a differentiated branding strategy unique to companies is required. This research is expected to lay the foundation for empirical research on social enterprises in the culture and arts sector as data for entrepreneurs and prospective entrepreneurs who run social enterprises in the field of culture and arts.

Exploring the Potential of Podcasts in Flower Design Industry (플라워디자인 산업 활성화를 위한 팟캐스트 콘텐츠의 가능성 연구)

  • Yang, Dongbok
    • Journal of the Korean Society of Floral Art and Design
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    • no.44
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    • pp.75-100
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    • 2021
  • The purpose of this study is to explore ways in which the flower design industry can utilize podcasts that are rapidly growing in recent years. I selected foreign flower podcasts that are ranked on the global podcast chart, and examined the genre, content, components, show hosts and etc. By analyzing the characteristics of the podcast, the type of communication between the host and the audience, the audience interaction, the industry connection, and the media expansion strategy, I tried to derive the possibility of the flower podcast in Korea. As a result of analyzing foreign flower podcasts, podcasters built listener communities based on their rich experience and knowledge through podcasts and used them for education and marketing. They acted as leaders in the industry or led public opinion such as the sustainable flower industry. Podcast shows were repurposed as various content and used to spread flower design culture. In Korea, flower podcasts can be the basis for the formation of a community related to the flower design industry. Flower design experts can use podcasts as a source asset for various content. Listeners within the industry can get hands-on knowledge about the business from flower podcasts. The popular flower podcast will contribute to the vitalization of flower design culture and industry. Flower podcasts can be a starting point to actively cope with the era of personal media.

An Empirical Study on the Effect of International Standard Certification Execution and CRM Satisfaction on Business Performance in B2B Transaction (B2B거래에서 국제표준인증 실행과 CRM만족도가 사업성과에 미치는 영향에 대한 실증적 연구)

  • Kim, Chang-Bong;Park, Sang-An;Jung, Jin-Young
    • Korea Trade Review
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    • v.42 no.2
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    • pp.319-344
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    • 2017
  • The international standard certification evaluates the extend to which the supplier satisfies the international standard certification standards of the supplier of the product and the service, recognizes the quality assurance ability and reliability of the supplier, thereby resolving the international trade regulation that can occur to various fields and strengthening the network of the global partnership it is making an important contribution. Therefor, in this study, the survey was conducted on 153 companies of Korean import and export companies. The research method was empirically analyzed by the structural equation model. The results of the hypothesis test of this study are as follows. First, resource management factors among the international standard certification factors in the global trade supply chain integration had a positive effects on CRM satisfaction. Second, the measurement, analysis and improvement factors of international standard certification factors had a positive effects on CRM satisfaction. Third, CRM satisfaction has a positive effects on business performance. Through this study, it is concluded that the Korean import and export companies have an important role in improving the business performance of the global trade partners.

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A Study on the Relationships among ICT Capability, Global Orientation and Export Marketing in Korean SMEs (중소기업의 ICT 역량, 글로벌지향성 및 수출마케팅의 관계에 대한 연구)

  • Rhee, Yang-Pok
    • Korea Trade Review
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    • v.42 no.2
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    • pp.251-276
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    • 2017
  • The utilization of Digital and Social Network has become be a key success factor in business operations as information technologies evolve rapidly. This study is to identity the relationship between ICT & digital utilization, global orientation and export marketing capability in Korean SMEs. Survey data of Korean SMEs in south regional areas was collected and analyzed for empirical hypothesis test by PLS structural equation method. The key findings are as follows. First, ICT utilization such as SNS, homepage and online portal does not impact directly on export marketing capability. It means that SMEs would not still take advantage of utilization of social network availability. Second, ICT utilization has positive influences on global market orientation and global network orientation. Finally, both global market orientation and network have significant impacts on export marketing capability. In conclusion, global orientation has full-mediation effects on relationship between ICT capability and global marketing. This study provides evidences and some practical insights that digital utilization have indirect influences on global marketing through global markets and network orientation in Korean SMEs. In information technology era, ICT utilization will play an important role in the process of SMEs' internationalization. Therefore, for sustainable growth and survival SMEs should manage and intensify ICT capability more strategically as one of core competence. The value of ICT capability in SMEs would be depended on their strategic perspectives toward digitalization. Additional empirical research about digital capability based on larger sample will be needed.

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A Study on the K-service Considering Homo Ludens in the Era of King JeongJo (정조시대의 호모 루덴스로 고찰하는 K-서비스 연구)

  • Hye-Jung Jun;Young-Kwan Lee
    • Industry Promotion Research
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    • v.8 no.3
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    • pp.125-136
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    • 2023
  • This study tried to establish a system of service paradigm by re-examining the Korean play culture through the people who play in the era of King Jeongjo and revealing the integration of modern service culture. The results of this study are as follows. First, King Jeongjo inspired the autonomy and creativity of the participants through the patronage of Changdeokgung Palace and led the renaissance era of Joseon as a creative play. The creative play of the service industry is reborn as a place of innovation that realizes development through a communicative intellectual network. Second, the 60th birthday Jin Chan-yeon and the aesthetics of slowness that evoke artistic play are the language of innovation that transcends language and culture. Artistic play becomes a channel of communication to share happiness with people around the world based on absolute beauty and aesthetic sensibility. Third, Jeongjo was a humanist in Joseon. This humanistic ideology leads to humanistic religion. K-service, which uses religious play as a medium, has a turning point towards healing and happiness as all participants in the service experience sacredness. There is an implication in that it pioneered a service culture by presenting a new paradigm by combining play and service, and laid the groundwork for building a unique area in global business.