• Title/Summary/Keyword: 비대면 서비스

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An Exploratory study on derivation and Improvement of Kano Quality Attributes in Untact Classes (비대면 수업의 Kano 품질속성 도출과 개선에 관한 탐색적 연구)

  • Daeho Byun;Jaehoon Yang
    • Journal of Service Research and Studies
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    • v.12 no.2
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    • pp.65-79
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    • 2022
  • Non-face-to-face classes continue due to Covid-19. There have been e-learning classes since the past, but the difference is that the current non-face-to-face classes are blended classes that combine real-time and recording classes or combine face-to-face and non-face classes. It is also characterized by being able to self-filmed or choose various lecture platforms in a place other than a dedicated studio. The advantages of non-face-to-face classes can be learned beyond time and space, and repetitive viewing and learning speed can be adjusted. Greening classes have no time and place constraints, and real-time classes have the advantage of high communication effects with learners. Evaluating whether non-face-to-face classes provide sufficient quality compared to face-to-face classes or e-learning will be necessary if branded classes are considered for post Covid. In this paper, for the evaluation of the service quality of non-face-to-face classes, the essential attributes desired by the instructors were derived from the viewpoint of Kano quality attributes and a quality improvement plan was proposed. After expressing the degree of functions that non-face-to-face classes should have on the X-axis and the satisfaction of learners on the Y-axis, 23 quality attributes were classified into 6 quality dimensions. In addition, satisfaction coefficient, dissatisfaction coefficient, and customer satisfaction improvement index were derived. As a result, 50% of learners were satisfied with non-face-to-face classes, but the preference was slightly higher than satisfaction, suggesting the sustainability of non-face-to-face classes. In terms of the customer satisfaction improvement index, the ranking of attributes with the largest increase in satisfaction when improving class quality was as follows. Professors' quick answers to learners' questions, content that can fully explain the subject, what the professor explains easily, develop high-quality content that can be learned on mobile phones, fairness of attendance checks, and real-time classes should start on time.

An Analysis of Changes in Corona 19 Digital Commerce Marketing (코로나19로 인한 디지털커머스 마케팅 변화에 대한 분석)

  • Seo, Dong-Hyun;Lee, Jung-Moon;Kim, Ji-Hyun;Park, Jun-Hyung;Koo, Sang-Jun;Kim, Seok-Hun
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.291-292
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    • 2020
  • 소비자의 소비 습관에 따라서 기업 또한 E-커머스와 결합된 비대면 서비스를 출시하고 있고 언택트 마케팅은 기술력과 결합되면서 대면서비스를 시행했을 때의 노동력이 줄어들 것이고, 자연스럽게 인건비의 감소로 이어지고 있는 상황이다. 강제로 비대면 소비를 접하게 된 소비자는 온라인 서비스의 간편함을 경험하게 되었고 이는 온라인 서비스의 확산으로 이어져 있다. 이에 따라 코로나 종식 이후에도 소비자는 언택트 서비스의 편리함과 신속함을 지속적으로 원할 것이다. 그러한 소비자의 욕구를 해소하기 위한 방안으로써 언택트 문화는 발전을 이어나갈 것으로 예상된다.

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Effect of open and closed leadership and marketing capabilities on corporate performance: Focusing on the usability of non-face-to-face services of small businesses (개방형 및 비개방형 리더십과 마케팅역량이 기업성과에 미치는 영향: 소상공기업의 비대면서비스사용성을 중심으로)

  • Lim, YoungSu;Kim, YoungKyun
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.3
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    • pp.109-126
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    • 2022
  • Due to the nature of small businesses, different corporate performance was found according to the leadership and marketing capabilities of managers. In particular, the presence or absence of corporate performance was confirmed through the manager's perception of the usability of non-face-to-face services. As a result of conducting a survey of executives of small businesses, it was found that the open leadership and marketing capabilities of small business managers had an effect on corporate performance and also had an effect on the convenience of non-face-to-face service use.

AI Kiosk with User Interface Application (사용자 인터페이스를 적용한 AI 키오스크)

  • Yun-Jin Park;Da-Yeon Choi;Su-Yeong Kim;Ji-Won Jang
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.11a
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    • pp.842-843
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    • 2023
  • Covid-19으로 인한 언택트(Untact) 문화의 확산으로 키오스크 주문과 같은 비대면 서비스가 증가하였다. 본 연구에서는 비대면 서비스로 인해 발생하는 정보격차 및 접근성 문제를 해결하기 위해 AI 기술과 사용자 인터페이스를 결합하여 개인 맞춤화된 키오스크를 소개한다. 본 연구에서 개발된 AI 키오스크는 자연어 처리기술을 활용한 음성 주문을 통해 편리성을 증진하고, 딥러닝 기술을 이용한 연령대 인식, 사용자의 알레르기 정보를 고려한 메뉴 추천을 통해 사용자에게 맞춤화된 서비스를 제공한다. 개발된 키오스크를 통해 개인화된 서비스를 개선할 수 있으며 더불어 정보 취약계층 간의 정보격차를 해소할 수 있다.

A Study on Service Process Modeling for the Performance of the Non-face-to-face Call Center (비대면 접점 콜센터의 성과 제고를 위한 서비스 프로세스 모델링에 관한 연구)

  • Cho, Seong-Ho;Park, Kwang-Ho
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.149-161
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    • 2014
  • According to the economic advancement, the position of service industry in GDP has increased. Development of service industry has solved the employment issue and derived the activation of the internal market. It has contributed to demand creation in health care, education, and culture, enhancing competition of the manufacturing industry and entire economic development. By the development of information communication technologies, improvement of the quality of life from those, and changes in the competitive environment, customers, from businesses and public agencies, or the customer's needs are increasing. In these circumstances, companies are operating non-face-to-face contact call center for the purpose to communicate with customers, handle customer complaints, attract and retain new customers. In this study, to improve the performance of the non-face-to-face contact call center, this study tried to derive the call center's 'Service Process Modeling' and future policy assignment by analyzing the problem from the research of the service and process summary, performance evaluation, call center evaluation and etc.

Design and Implementation of Library Chatbot for Non-face-to-face Reference Services (비대면 참고정보서비스를 위한 도서관 챗봇 설계 및 구현 연구)

  • Yoo, Jiyoon
    • Journal of the Korean Society for information Management
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    • v.37 no.4
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    • pp.151-179
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    • 2020
  • This study explores the potential of using a library chatbot to improve the non-face-to-face digital reference services for academic library users by designing and implementing a library chatbot. Through data analysis, user needs and library services were analyzed, and a scenario was designed by selecting an appropriate development method. For user-friendly interaction, the personality of the chatbot and user interface was designed to evaluate its usability. In addition, the accuracy was verified through the response accuracy evaluation and performance evaluation of the chatbot, and the effectiveness of the chatbot was evaluated through a user satisfaction survey. In order to manage the operation and maintain service quality, the chatbot is improved by monitoring user-chatbot conversations and reflecting user feedback. Based on these findings, recommendations for designing and implementing a library chatbot were made to help improve library reference services.

With Corona Era, exploring policy measures to prevent non-face-to-face lonely deaths - Focusing on Daegu Metropolitan City's AI and IOT cases of lonely death prevention (With 코로나 시대 비대면 고독사 예방정책 방안 모색 - 대구광역시 AI, IOT 고독사 예방 사례를 중심으로)

  • Ha-Yoon Kim;Tai-Hyun Ha
    • Journal of Digital Convergence
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    • v.21 no.3
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    • pp.49-62
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    • 2023
  • Due to social and cultural changes and the growth of aging people living as a single because of aging, lonely deaths are steadily increasing, and each local government has begun to define them as a social problem. The legal basis began to be established. In order to explore policy measures to prevent lonely deaths, this study examined cases of lonely death prevention policies using smart digital information technology (AI, IOT), which is being promoted by Daegu Metropolitan City to promote non-face-to-face policies to prevent lonely deaths. Policies related to lonely deaths are divided into two axes: lonely death prevention projects and post-excavation support projects. In order to operate these businesses efficiently, the provision of non-face-to-face services through artificial intelligence and the Internet of Things is recognized as a new service delivery system, so the importance and necessity of non-face-to-face services is increasing. It is time that multifaceted changes and preparations are needed, such as establishing a system to expand the non-face-to-face industry at the national level. In order to respond to another national disaster situation in the future, the non-face-to-face smart care system is being expanded in various welfare policies such as preventing lonely deaths. It will have to be activated.

Relationship among e-Service Quality, Relationship Quality, and e-Loyalty of Small Medical Clinic (소형병원의 e-서비스품질, 관계의 질, e-충성도의 영향관계)

  • Kim, JI-Young
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.3
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    • pp.689-699
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    • 2021
  • The spread of the COVID-19 pandemic has been increasing non-face-to-face activities; as a result, this has resulted in the number of individuals obtaining medical information from the websites and mobile contents of medical institutions increasing. The study conducted the structural equation modeling to test hypotheses; as a result, all sub-factors of e-service quality of small medical clinic websites and mobile contents, usability, security, responsiveness, design, and information, had a significant positive effect on relationship quality, and relationship quality had a significant positive effect on e-Loyalty. Moreover, the structural equation model showed a good model fit, χ2/df of 2.021, NFI of .954, TLI of .969, CFI of .976, RMSEA of .046. Future research is suggested to study relationship quality by developing a system able to quickly and accurately respond to websites and mobile contents users; furthermore, improving e-service quality and relationship quality is likely to strengthen e-loyalty.

Platform Design for Using Membership Service Between Untact Order (비대면 주문 간 멤버쉽 서비스 활용을 위한 플랫폼 설계)

  • Lee, Hyo-sang;Oh, Am-suk
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.38-40
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    • 2022
  • The purpose of this paper is to design a platform that is easier for users to provide membership services to consumers in systems used for non-face-to-face orders such as interphones and kiosks than conventional systems. In the past, memberships used cards, smartphones, and personal information to create barcodes, but consumers have difficulty managing memberships that exist in each company, and as unmanned ordering stores through kiosks and interphones increase, more and more consumers do not accumulate membership services. In order to increase the usability of membership services, an integrated platform design for the utilization of membership services is proposed. The purpose is to integrate and provide each membership service history with one view, and to provide consumers with a platform to integrate and check multiple services into one.

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