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http://dx.doi.org/10.9723/jksiis.2022.27.3.109

Effect of open and closed leadership and marketing capabilities on corporate performance: Focusing on the usability of non-face-to-face services of small businesses  

Lim, YoungSu (인천대학교 경영학부)
Kim, YoungKyun (인천대학교 경영학부)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.27, no.3, 2022 , pp. 109-126 More about this Journal
Abstract
Due to the nature of small businesses, different corporate performance was found according to the leadership and marketing capabilities of managers. In particular, the presence or absence of corporate performance was confirmed through the manager's perception of the usability of non-face-to-face services. As a result of conducting a survey of executives of small businesses, it was found that the open leadership and marketing capabilities of small business managers had an effect on corporate performance and also had an effect on the convenience of non-face-to-face service use.
Keywords
Ambidextrous Leadership; Marketing capabilities; usability of on-face-to-face services; Corporate performance; Small businesses;
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