Journal of Korea Society of Industrial Information Systems (한국산업정보학회논문지)

Korea Society of Industrial Information Systems (한국산업정보학회)
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Effect of open and closed leadership and marketing capabilities on corporate performance: Focusing on the usability of non-face-to-face services of small businesses

개방형 및 비개방형 리더십과 마케팅역량이 기업성과에 미치는 영향: 소상공기업의 비대면서비스사용성을 중심으로

  • Received : 2022.05.24
  • Accepted : 2022.06.20
  • Published : 2022.06.30
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Abstract

Due to the nature of small businesses, different corporate performance was found according to the leadership and marketing capabilities of managers. In particular, the presence or absence of corporate performance was confirmed through the manager's perception of the usability of non-face-to-face services. As a result of conducting a survey of executives of small businesses, it was found that the open leadership and marketing capabilities of small business managers had an effect on corporate performance and also had an effect on the convenience of non-face-to-face service use.

소상공기업의 특성상 경영자의 리더십과 마케팅역량의 따라서 상이한 기업성과가 나타났다. 특히 경영자의 비대면서비스사용성의 인식을 통한 기업성과의 유무를 확인하였다. 소상공기업의 임원들을 대상으로 설문을 진행한 결과, 소상공기업 경영자의 개방적리더십과 마케팅역량은 기업성과에 영향을 보이는 것으로 나타났으며 또한 비대면서비스사용성의 편리성에 영향을 미치는 것으로 나타났다.

Keywords

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