• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.612-627
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• 2016

This study is research on the snack culture and fast fashion. The purpose of this study is to examine the common attributes of snack culture and fast fashion as a cultural phenomenon. The following results were obtained: First, snack culture and fast fashion have attributes of 3S represented by Speed, Short time, and Simplification. Second, snack culture and fast fashion meet consumer demands by fun and various contents and a variety of designs, respectively. Third, although snack culture has developed on the basis of information technology, fast fashion has grown based on the technological innovation of business, organization, and distribution system. Fourth, snack culture communicates with the world through opening and sharing to be globalize a context, and fast fashion is globalized to multinational corporations by increasing sales and development of scale. Fifth, snack culture has a synergistic effect by maximizing the multiple interactions through social campaigns based on the attribute to communicate with many-to-many relationship. In addition, fast fashion produces a synergistic effect through collaborative strategic alliances.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.392-406
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• 2004

The purpose of this study is to recognize of the size conditions of ready to wear skirts and analyze the patterns of them so that some educational patterns can be complemented. For this purpose, the investigation of the size conditions was focused on the body sizes and products sizes of the care labels. The patterns of them produced through CAD have been classified into 24 items for the effective and practical analysis. Thus, 9 brands were selected and the basic skirts marketed in 2002 spring were analyzed. The results were as follows. 1. Designs of the backs of the basic skirts produced by 9 brands have the similar designs with two darts. Regarding the designs of the front, 6 brands of them have the designs with no darts, 3 of them have the one with two darts. Designs of waists are composed of low waists and round belts. 2. Regarding the waist circumference as the basic composing elements of skirts, 55.6% of the patterns have the composition of the styles with larger front than the back but 33.3% of them have the same front as back. As to the hips, 77.8% of them have the composition of the patterns with larger back than the front. As for the comparison of waist lines, 55.6% of them have lower front lines than the back lines. 3. Regarding darts placement, it was moved to the side lines from the middle of 1/2 of waist lines, dart intake was 1.8-2.4㎝, the length of the front darts was 7.8-9.5㎝, and the length of the back darts 8.4-11.1㎝ 4. The results of wearing-tests by the sensory evaluation, it showed that almost all the items of the results were satisfactory.

• The Research Journal of the Costume Culture
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• v.15 no.2 s.67
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• pp.265-275
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• 2007

The purpose of this study is to analyze the ease of stretchable jackets which has been common since the mid-1990s and the whole actual conditions in making the lining fabrics. This can be done by investigating the actual conditions of domestic clothes businesses about the consumers. The outcomes of this study are as follows; The result of the survey in the differences of the ease between regular and stretchable fabrics shows that the pattern of designing stretchable fabrics needs diminishing the width of shoulder is 0.42cm, the whole girth chest is 1.83cm, the whole girth of waist is 0.88cm. It also shows that designing the ease of the whole girth of chest is 1.91cm to 2.54cm in the regular lining fabrics and is from 0 to 1.27cm in the stretchable fabrics more than the right side of fabrics. The ease of the whole girth of waist is similar to the round chest, in which the bottom sweep for garment is almost equal to the right side of fabrics in both regular lining fabrics and stretchable fabrics. The result of investigating the actual conditions of making the lining fabrics of stretchable jacket fabrics shows that 80% of a woman's wear brand produces and gives the pattern of the lining fabrics only for the special designing to the cooperative clothes manufactures. The business which always provides the patterns for the lining fabrics in the main office is only limited to 20%. Also, it shows that using the lining fabrics of stretchable jacket fabrics and regular lining fabrics together is 46.7%, the stretchable lining fabrics is 40% and the regular lining fabrics is 13.3% only.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.462-467
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• 2006

이 연구는, 대중매체를 미술에 도입한 미디어아트가 대중에게 긍정적인 평가를 받고 있고 콘텐츠의 범위가 증대되고 있는 시점에서 총체적 의미의 사회자본이 된다는 가능성의 연구이다. 이러한 가정 하에 현시점의 미디어아트와 대중의 유대관계, 그 커뮤니케이션의 변화 양상에 대해 몇 가지 사례를 중심으로 살펴보고자 한다. 미디어아트가 사회자본으로서 영향을 미치기 위한 전제를 세가지로 분류하였다. 첫 번째, 사회 참여적인 미디어 장치로서 저널리즘의 속성을 가진 미디어아트, 두 번째는 다양한 문화활동의 프로토타입이 되는 미디어아트, 세 번째로는 일상공간에서의 미디어아트이다. 대중매체의 이용이 사회자본의 구성 요소인 신뢰와 사회적 연계 망에 미치는 효과에 대해서는 기존에 발표된 연구들과 2003년 수행된 대규모 매체 이용행태 자료에서 이미 검증되었다. 디지털미디어아트가 사회자본의 하위구성 요소인 신뢰와 정치참여, 문화적 아이콘으로서의 역할 및 예술생산품으로서의 기능에 대해서는 현재 국내에서 대중과의 소통을 위한 미디어아트의 시도가 점차 증가되고 있는 추세이다. 웹 아티스트, 미디어 아티스트로 알려진 '장영혜중공업' 은 온라인미디어를 통해 현대사회의 정치적, 사회적 이슈와 화두들을 강력하게 표현하고 있고, 대중매체의 조명을 받고 있는 아티스트 '낸시랭' 은 'SSAMZIE' 브랜드를 통해 예술의 문화적, 경제적 활동에 새로운 모델을 제시하였다. 사용자에게 총체적인 경험을 제공하는 일상 생활공간 속에서의 미디어아트는 예술의 대중화를 실현하고 있으며, 일상에서의 경험으로 인하여 대중에게 시각적, 과학적, 심미적 즐거움을 주고 있다. 이처럼 디지털미디어를 이용한 예술은 인터넷을 비롯한 대중매체를 통해 디지털미디어아트의 공적 신뢰를 확대시키고 콘텐트의 범위와 가치를 증대 시키며, 사용자경험의 폭을 확대시켜 점차 새로운 가치체계를 형성해 나갈 것이다. 이는 디지털미디어아트가 사회자본으로서 아직은 미약하지만 사용자의 조작과 참여의 경험으로 인해 디지털 세대에게 적합한 문화아이콘을 만들어 나가며, 사회의 새로운 이용자 패턴, 참여 의식의 확대, 예술의 대중화로 인하여 미래 우리의 삶을 구성하는 사회자본이 될 것으로 그 가능성을 전망해본다.

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.756-764
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• 2004

The purpose of this study is to analyze of size and patterns of ready to wear basic for middle age women. For this purpose, I select 9 brands and analyze the basic skirts size system marketed in 2002 spring in Korea. To study the actual size system, I have compared size labeling, which I researched, with Korean Industrial Standard Size Chart. And I also have compared body measurement with the product size. To study the pattern, I have classified the composition of the skirt into 24 items. The different result shows between this study and Korean Industrial Standard Size Chart. The waist circumference is smaller than it should be, and the hip circumference is larger than it should be. As I have examined the body measurement and the product size, variability of the waist circumference depends on the location of the waistline. For the hip circumference, I have found that both the body measurement and the product size are same, or the product size is smaller than the body measurement. Both cases have been found to be over 67%. I have classified the analysis of the pattern into four components; circumference, relevance to waist line, dart, and length. For the waist circumference, the same size of the front and the back is 44.4%, and making the front larger is 44.4% also. In the hip circumference, the identical size of the front and the back is 66.7% and the larger size of back is 22.2%. Regarding darts placement, it is moved to the side lines from the middle of 1/2 of waist lines, dart intake was 1.3~3.2 cm, the length of darts is 7.2~12.7 cm.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.300-312
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• 2014

This study seeks to offer practical suggestions for manufacturing jacket lining patterns through research on menswear brands. A researcher conducted interviews with a survey instrument targeting 12 menswear brands. To analyze the data, descriptive statistics were obtained using SPSS 18.0. The main findings were as follows. First, regarding lining production, most menswear brands were found to provide jacket lining patterns to their subcontractors, and pattern makers were found to design lining patterns based on their own know-how. The most important factor in the production of jacket lining patterns is whether linings are cut more than once during the sewing process. For suit jackets, linings are cut more than once, and for casual jackets, linings are cut once. Second, with regard to jacket production for different jacket styles, most menswear brands were found to use patterns that include seam allowance. Partial linings showed differences in terms of the methods used to sew edges and attach linings to the outer shell. Third, extra space in jacket lining patterns varied according to style. Jacket lining patterns for suit jackets and casual jackets showed differences in extra space in the following areas: the parts that cover the chest(suit jacket linings: 5.6cm, casual jacket linings: 2.4cm), the parts that cover the waist(suit jacket linings: 3.8cm, casual jacket linings: 1.3cm), hem(suit jacket linings: 2.7cm, casual jacket linings: 1.3cm), and bicep(suit jacket linings: 2.7cm, casual jacket linings: 1.1cm). However, extra space in the sleeve hems was identical for the two styles(suit jacket linings: 0.1cm, casual jacket linings: 0.1cm). Therefore, this research suggests that clothing manufacturers design linings in accordance with the jacket lining production style.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.3
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• pp.465-481
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• 2014

This study is about an apparel industry in Guro-Gasan where is growing up to the one of the apparel industry cluster beyond an agglomeration in Seoul. The purpose of this study is twofold: (1) to define industrial functions and roles of Guro-Gasan in a value chain of the apparel industry; and (2) to understand whether an industrial cluster is built on the local networks. This study reviewed formation and transitions of its local industries and industrial size, characteristics, spatial distribution and spatial properties using GIS analysis and field surveys. Through in-depth interviews, it analyzed the production system and spatial dispersion of the value chain to understand its functions and roles.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.445-450
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• 2019

lock in effect This study aims to examine the viewing pattern of travel vlog on video-sharing platform YouTube. Preliminary survey was conducted with in-depth interviews on the usability and sensibility aspects of creating pleasurable interfaces model. As a result, first, viewers obtains general information on travel using travel vlog. Second, there were difficulties from the informational quantity. Third, the contents marketing using travel vlog could have limitation when it comes to the consistency of product's exposure which common mass media advertisement format have. Improvements driven from this study may provide insight in contents marketing strategy to travel-related companies and provide practical help to creators in contents production.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.85-107
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• 2019

Online consumers browse products belonging to a particular product line or brand for purchase, or simply leave a wide range of navigation without making purchase. The research on the behavior and purchase of online consumers has been steadily progressed, and related services and applications based on behavior data of consumers have been developed in practice. In recent years, customization strategies and recommendation systems of consumers have been utilized due to the development of big data technology, and attempts are being made to optimize users' shopping experience. However, even in such an attempt, it is very unlikely that online consumers will actually be able to visit the website and switch to the purchase stage. This is because online consumers do not just visit the website to purchase products but use and browse the websites differently according to their shopping motives and purposes. Therefore, it is important to analyze various types of visits as well as visits to purchase, which is important for understanding the behaviors of online consumers. In this study, we explored the clustering analysis of session based on click stream data of e-commerce company in order to explain diversity and complexity of search behavior of online consumers and typified search behavior. For the analysis, we converted data points of more than 8 million pages units into visit units' sessions, resulting in a total of over 500,000 website visit sessions. For each visit session, 12 characteristics such as page view, duration, search diversity, and page type concentration were extracted for clustering analysis. Considering the size of the data set, we performed the analysis using the Mini-Batch K-means algorithm, which has advantages in terms of learning speed and efficiency while maintaining the clustering performance similar to that of the clustering algorithm K-means. The most optimized number of clusters was derived from four, and the differences in session unit characteristics and purchasing rates were identified for each cluster. The online consumer visits the website several times and learns about the product and decides the purchase. In order to analyze the purchasing process over several visits of the online consumer, we constructed the visiting sequence data of the consumer based on the navigation patterns in the web site derived clustering analysis. The visit sequence data includes a series of visiting sequences until one purchase is made, and the items constituting one sequence become cluster labels derived from the foregoing. We have separately established a sequence data for consumers who have made purchases and data on visits for consumers who have only explored products without making purchases during the same period of time. And then sequential pattern mining was applied to extract frequent patterns from each sequence data. The minimum support is set to 10%, and frequent patterns consist of a sequence of cluster labels. While there are common derived patterns in both sequence data, there are also frequent patterns derived only from one side of sequence data. We found that the consumers who made purchases through the comparative analysis of the extracted frequent patterns showed the visiting pattern to decide to purchase the product repeatedly while searching for the specific product. The implication of this study is that we analyze the search type of online consumers by using large - scale click stream data and analyze the patterns of them to explain the behavior of purchasing process with data-driven point. Most studies that typology of online consumers have focused on the characteristics of the type and what factors are key in distinguishing that type. In this study, we carried out an analysis to type the behavior of online consumers, and further analyzed what order the types could be organized into one another and become a series of search patterns. In addition, online retailers will be able to try to improve their purchasing conversion through marketing strategies and recommendations for various types of visit and will be able to evaluate the effect of the strategy through changes in consumers' visit patterns.

• Land and Housing Review
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• v.13 no.4
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• pp.55-71
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• 2022

Recently, the domestic department store industry is growing into a complex shopping cultural space, which is advanced and differentiated by changes in consumption patterns. In addition, competition is intensifying across 70 places operated by five large companies. This study investigates the determinants of the visits to department stores using the big data concept's automatic vehicle access system (pos) and proposes how to strengthen the competitiveness of the department store industry. We use a negative binomial regression test to predict the frequency of visits to 67 branches, except for three branches whose annual sales were incomplete due to the new opening in 2021. The results show that the demand for visiting department stores is positively associated with airport, terminal, and train stations, land areas, parking lots, VIP lounge numbers, luxury store ratio, F&B store numbers, non-commercial areas, and hotels. We suggest four strategies to enhance the competitiveness of domestic department stores. First, department store consumers have a high preference for luxury brands. Therefore, department stores need to form their own overseas buyer teams to discover and attract new luxury brands and attract customers who have a high demand for luxury brands. In addition, to attract consumers with high purchasing power and loyalty, it is necessary to provide more differentiated products and services for VIP customers than before. Second, it is desirable to focus on transportation hub areas such as train stations, airports, and terminals in Gyeonggi and Incheon. Third, department stores should attract tenants who can satisfy customers, given that key tenants are an important component of advanced shopping centers for department stores. Finally, the department store, a top-end shopping center, should be developed as a space with differentiated shopping, culture, dining out, and leisure services, such as "The Hyundai", which opened in 2021, to ensure future growth potential.