• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.139-152
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• 2008

Most marketing practitioners prospect that the beauty industry, which consists of various services and product related to the beauty, will be one of major industries in future. Thus they have been paying more attention to dramatic changes of the beauty industry. Furthermore they have been trying to differentiate their services and products from existing ones because of the tough competition in the market. For scientific marketing of the beauty services and beauty products, the beauty should be able to be measured. However marketing practitioners have no actual method to measure the beauty. In this study, we tried to find the beauty dimensions which are necessary to measure the beauty, based on Langmeyer and Shank(1994)'s study. We collected a total 258 samples as data through survey on university students, and explored the beauty dimension related to human attractiveness, and derived the implications for measuring the beauty. Based on the quantitative analysis, we derived the 4 beauty dimensions related to human attractiveness. The two of them were the inner beauty dimensions(energetic personality and thoughtful personality) whereas the others were the outer beauty dimensions(appearance and style). Additionally we analyzed if the variables, which are gender, perceived social value of beauty, and appearance satisfaction, affect on respondents' beauty perception. The empirical results showed that the beauty perception in the derived beauty dimensions is affected by the perceived social value of beauty and the appearance satisfaction: 1)The both of the inner beauty and the outer beauty are evaluated more positively when the appearance satisfaction is higher, 2)The outer beauty is evaluated more positively than the inner beauty when the perceived social value of beauty is higher.

• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.75-87
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• 2021

The purpose of this investigate the effect of the educational institution service quality f the government-supported beauty-related educational institution on the students' perceived usefulness and career preparation behavior. Participations in the study collected 362 students at a government-funded educational institution located in Seoul and Gyeon-ggi by a convenience sampling method. The collected data was analyzed through descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis using SPSS statistical package version 26.0 version. The results derived through a series of research procedures are as follows: First, educational service quality, perceived usefulness and career preparation behavior showed a statistically significant positive(+) correlation. Second, it was found that educational service quality had a statistically significant positive(+) effect on perceived usefulness. Third, the educational service quality showed a positive(+) influence on the career preparation behavior of information collection activities and job preparation activities. Fourth, the perceived usefulness was found to have a statistically significant positive(+) effect on the career preparation behavior of the information collection activities ad job preparation activities. The results of this research can be used as basic data to increase the efficiency of beauty-related government funding projects by evaluating the quality of education services of state-funded beauty related educational institutions.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.23-33
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• 2004

As we continue to enjoy economic growth, there is an abundance of disposable income for consumer to spend. Consumers are spending more and more of these income in beauty service. However, relatively little is known about which factors influence consumer' behavior intentions in this area. The purpose of this study is to investigate the relationships between the servicescape and relational benefits on customer value in beauty salon area. The Results are summarized as follows First, as the results of data analysis, among the composition factor of servicescape, spatiality, comfortableness, cleanness and convenience are shown to give positive effect on customer value. Second, among the composition factor of relational benefits, economic honest, functional benefit, private benefit, social benefit and psychological benefit are found to have a positive relationship with customer value.

• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.281-293
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• 2022

In this study, the effect of beauty live commerce service quality on satisfaction, trust, and loyalty was investigated. To this end, a total of 246 questionnaires were collected and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using the statistical package SPSS 26.0. The main results are as follows. First, it was found that information usefulness, interactivity, and entertainment, which are components of beauty live commerce service quality, had a significant effect on satisfaction and trust. Second, satisfaction was found to have a significant effect on trust and loyalty. Third, trust was found to have a significant effect on loyalty. As a result of the above, all five hypotheses were accepted. In order to induce loyalty, satisfaction and trust must be satisfied.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.255-263
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• 2017

The purpose of this study is to study the service physical environment, customer satisfaction and returning intention of beauty shop. Structured questionnaires and interviews were conducted to investigate these correlations and analyzed by IPA method. The physical environment in the beauty shop was analyzed as an important factor in creating an environment that can stimulate the emotional part of the customers. It is found that the atmosphere, the emotional atmosphere and the installation of the auxiliary facilities are important factors in the physical environment. Customer satisfaction was found to increase satisfaction with employees' intention, such as satisfaction with employees. The customer 's revisit intention shows that they are trying to communicate and share their experiences through customer satisfaction. It was found that it is important to meet customers' emotional needs through improving the physical environment of the stores and to improve the emotional satisfaction of customers based on this. Strategic implications for attracting customers in the beauty shop suggest that increasing satisfaction with existing customers is an important strategy in securing not only existing customers but also prospective customers.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.233-238
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• 2022

The purpose of this study is to improve the curriculum to revitalize beauty tourism by analyzing the difference in importance and satisfaction of the beauty tourism curriculum. And online and offline surveys were conducted for workers in the beauty tourism industry, and IPA analysis was conducted using 208 valid samples. As a result of the analysis, it was found that there was a difference in the importance and satisfaction of all educational contents. And than, it was found that there were no educational contents that needed improvement, and the training courses that required continuous maintenance were field practice, major practice, service and manners, customer consultation, customer management, marketing, and interpersonal relationships. Education content with low priority was found to be foreign languages, multicultural understanding, tourism, and beauty management. Based on the results, directions for improving the curriculum for revitalizing beauty tourism were suggested.

• Journal of Digital Contents Society
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• v.17 no.4
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• pp.279-286
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• 2016

Recently, the cosmetics industry considers male customers as a consumptive, active customer base who also have purchasing power with their stronger desire for their personal image enhancement. Male-preferred image brands have entered the era of unlimited competition through social media, thus increasing the acquisition of male beauty. Therefore, the information for designing favorable image strategies should be examined. This paper examines male awareness, determined by the degree of appearance management based on four categories (i.e., hair and skin care, makeup, foot and hand care, and plastic surgery). Based on the research, the paper proposes a data service to address the spatial and temporal separation problem between TV CF (the major media for recognizing information) and online $caf{\acute{e}}$/blog the major media for obtaining detailed information.

• Journal of the Korean Applied Science and Technology
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• v.41 no.3
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• pp.771-783
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• 2024

The analysis of beauty major students' acceptance intentions for digital new technologies revealed that subjective norms and self-efficacy significantly impact ease of use as mediating variables, and willingness to innovate and self-efficacy significantly impact usefulness as mediating variables. However, willingness to innovate did not significantly impact ease of use, and subjective norms did not significantly impact usefulness. Ease of use and usefulness significantly impacted acceptance attitude, and acceptance attitude significantly impacted acceptance intention. These results suggest that while beauty major students recognize the positive necessity of new technology application in the beauty field, they may feel somewhat burdened by learning and utilizing new technologies. Learners' fear of applying new technologies could result in a reluctance to take courses necessary for understanding and acquiring digital new technologies. To address this, it is necessary to analyze the basic knowledge level of digital technology among beauty major students and develop lower-level related courses and programs to help them easily understand digital new technologies.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2015.11a
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• pp.261-267
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• 2015

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1493-1501
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• 2021

The purpose of this study is to investigate the effect of emotional dissonance and service sabotage on skin experts who have experienced inappropriate customer behavior. To achieve the purpose of the study. 383 skin experts in Seoul and Gyeonggi-do were selected as the subjects of the study. As for the analysis method, frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed, and the following research results were derived through such research procedures. Inappropriate customer behavior showed a positive (+) correlation with emotional dissonance, and emotional suppression of emotional dissonance affects service sabotage.