• Fashion & Textile Research Journal
• /
• v.26 no.2
• /
• pp.208-217
• /
• 2024

It has recently become difficult for college students majoring in cosmetology to gain employment after graduation. Under this circumstance, this study attempted to investigate students' academic achievements and employment preparation behavior based on their demographic characteristics. To accomplish this, a questionnaire survey was conducted involving 234 college men and women in Gwangju and Jeollanam-do from April 12 to 30, 2022. Out of an initial 260 questionnaires distributed, 250 were collected. Of these, 234 copies, excluding 16 poorly answered ones, were used for final analysis. The collected data were analyzed using frequency analysis, exploratory factor analysis, Cronbach's alpha, a t-test, and an F-test, employing SPSS 21.0, which revealed the following: First, concerning academic achievements based on demographic characteristics, a statistically significant difference was found in "motives to select the cosmetology department," "most important aspects for career decision," and "academic major-related license." Second, concerning employment preparation behavior, a statistically significant difference was observed in "academic year," "motives to select the cosmetology department," and "academic major-related license." The above findings confirmed a statistically significant difference in academic achievements and employment preparation behavior, ensuring a better understanding of academic achievements and employment preparation behavior. It is anticipated that those majoring in cosmetology would be more active in job preparation and ultimately obtain the profession they desire with a positive and healthy mindset.

• Journal of Digital Convergence
• /
• v.18 no.3
• /
• pp.49-57
• /
• 2020

Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.

• Journal of the Korea Convergence Society
• /
• v.12 no.10
• /
• pp.287-294
• /
• 2021

This research is a research on the convergence of beauty marketing businesses to find out the impact of omnichannel in the beauty industry on consumer behavior. The target was 299 copies of the self-answer questionnaire for male and female in their 20s-30s living in Seoul, using the SPSS21.0 program to analyze frequency, explore factors, correlation, and multiple regression analysis. According to the study, Omnichannels were related to consumer behavior, and the sub factors of Omni channels could be divided into exposure, benefits, review, reservation, and convenience. All sub-elements of Omni channels, except exposure, have a positive impact on customer satisfaction during consumer behavior, and all sub-elements of Omni channels have a positive impact on reuse intent during consumer behavior. Customer satisfaction has been shown to have a positive impact on reuse intentions. Therefore, it will provide good feedback for revitalizing the beauty industry. Therefore, research on omnichannel marketing strategies and activation of beauty platform are needed.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.3
• /
• pp.115-122
• /
• 2021

This study is hair salon satisfaction and self-efficacy in major college students preparing course is to identify the factors that affect the action. The subjects of the study were 173 male and female college students attending the College of Hair and Beauty in G region from March 10 to 25, 2021, and 150 of them were finally SPSS.It used the WIN 22.0 program. First, it has been verified that the satisfaction of hair and beauty college students' majors directly affects career preparation behavior. Second, the hair salon for preparatory actions in the course of major college student satisfaction and self-efficacy turned out to be a very important influence. Third, action represents a direct impact on career preparation is college student's hair salon self-efficacy and research to do significant impact. Based on the results of this study, students with high satisfaction with their majors suggest that they are preparing for a systematic professional life for career preparation when they are self-efficacy in college.

• Journal of the Korean Applied Science and Technology
• /
• v.40 no.4
• /
• pp.631-641
• /
• 2023

This study conducted an empirical analysis through a survey to analyze the effect of social risk perception caused by COVID-19 on college students' cosmetics purchase behavior. Factors were extracted through factor analysis, and Pearson's correlation analysis and multiple regression analysis were used to analyze the correlation of each factor and the impact of variables. To this end, a statistical analysis was conducted using 320 copies of the questionnaire as a sample. Studies have shown that the higher the fear of COVID-19, the higher the fear of infection, changes in life, and awareness of the economic crisis, and the higher the tendency to buy ostentatiously, habitually, and reasonably. The more changes in life, the higher the awareness of the economic crisis, and the higher the trademark habitual purchase and rational purchase behavior. Fear of infection has been shown to affect trademark habitual purchases, and fear of infection and changes in life have been shown to have a significant impact on rational purchase behavior.

• Journal of Communication Design
• /
• v.55
• /
• pp.240-249
• /
• 2016

This study focused on cases about user experience using digital media as a marketing. The recent convergence of various types of media is resulting in new types of content. In a situation where approaching consumers through digital and virtual means is no longer an alternative or an option but a necessity, customers must be influenced and stimulated using various types of digital media. Because modern consumers prefer to participate actively rather than to be passively exposed to information, there is a need to maximize and optimize the consumer's experience using digital media. In this research, consumer experiences that utilized digital media were examined, and these case studies were analyzed from an experiential marketing perspective. How the 5 different types of Experiential Marketing proposed by Bernd Schmitt and Digital medias were combined in the digital marketing campaigns was examined. The case studies analyzed in this research were chosen out of widely popular digital marketing campaigns ran by beauty brands that used various experimental marketing types, such as 'Make-up Genius' of L'Or?al, 'Google Glass Tutorials' of Yves Saint Laurent and 'Digital Runway Bar' of The Burberry Beauty Box. This study classified that case samples into paid media, earned media and owned media based on sense, feel, think, act and relate that are the strategic experiential modules of Bernd Schmitt. This study could be confirmed various customer experience as a sense, feel, think, act and relate through that cases using digital media technology and marketing element of digital media. Through the process of examining which digital media types each marketing campaign utilized and how these types of digital marketing were combined, this research is significant in that it helps for the understanding of the current state of digital marketing and in that it can serve as the foundation for future research of efficient digital marketing.

• Journal of Convergence for Information Technology
• /
• v.9 no.10
• /
• pp.254-263
• /
• 2019

This study was designed to understand the Education recognition, satisfaction, and job preferences of college students majoring in beauty through the DISC behavior type, and to be used as customized career and beauty education data considering individual tendencies through the DISC behaviour type. From September 20 to October 11, 2017, the final questionnaire was analyzed for students of beauty education who lived in South Chungnam Province and Gyeonggi Province. Significant differences in the Education recognition and job preferences of the study participants were shown, followed by D, I, S, and C, and were found to be satisfactory for their majors. Through this study, it is believed that it will be possible to identify the Education recognition, satisfaction and job preferences of college students in beauty education and use them as basic data that can help them decide their career path after beauty education.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2021.07a
• /
• pp.239-240
• /
• 2021

본 논문에서는 나날이 발전하는 뉴미디어 시장에서 가장 대중적으로 사용되는 유튜브와 이에 업로드되는 콘텐츠들이 개인의 행동 의도에 어떠한 영향을 미쳤으며, 그 영향이 사회적 위험요인으로 어떻게 드러나는지에 대하여 분석한다. 셀레늄과 뷰티풀솝으로 유튜브 콘텐츠 정보를 가져오고, 트위터 에이피아이를 활용해 트위터에서 개인이 작성한 문장들을 받아 엔엘티케이의 배이더로 문장의 감정을 부정, 중립, 긍정으로 분류하여 연구를 진행하였다.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.4 no.1 s.7
• /
• pp.60-64
• /
• 2006

에센셜 오일은 고대로부터 향을 즐기거나 직접 상처 부위에 바르는 등의 다양한 방법으로 사용해 왔다. 일반적으로 에센셜 오일을 얻을 수 있는 허브와 스파이스는 약 200종 정도이며 흔히 주변에서 볼 수 있는 것으로는 레몬이나 오렌지, 장미, 제라늄, 민트 등이 있다. 이들 식물의 꽃잎(장미), 잎사귀(유칼립투스), 뿌리(베티본), 고목(샌달우드), 송진(프랭킨센스), 줄기(버베나), 열매(베르가못) 등 여러 부분에서 독자적인 방법으로 추출할 수 있는 에센셜 오일은 식물의 강한 생명의 힘으로 종종 언급되었다. 이는 방향성, 비지방성의 100% 천연의 식물에서 추출한 물질이며, 저마다의 고유한 향과 각기 다른 독특한 생명력과 치유능력을 가지고 있다. 이러한 에센셜 오일을 사용함에 있어서 우리는 감정 치유와 신체 건강을 향상시킬 수 있다. 모든 에센셜 오일은 항-박테리아, 항-바이러스 또는 항균성을 지니고 있다. 연구 조사에 따르면 아로마(향)는 인간의 감정 센서에 직접적인 영향을 끼치는데 이는 우리 신체의 감각 중심의 뇌에 직접적으로 아로마 향이 투입되기 때문이다. 우리의 후각을 통해 뇌 시스템을 직접 통과하여 감정, 행동, 냄새를 판단하는 것을 총괄하게 된다. 항상 아름다운 냄새를 통해 즐거워 하고 우리의 감정 균형을 유지시키므로 에센셜 오일을 사용함에 있어 그 향기가 우리에게 즐거움을 주는 것은 중요한 일이다. 이 오일을 통해 우리의 감각신경이 균형을 유지하게 될 것이다. 이러한 에센셜 오일을 이용하여 마음의 건강, 정신의 건강, 신체의 건강을 향상시키며 유지할 수 있도록 유지, 관리하는 것이 아로마테라피이다. 아로마테라피는 적게는 담배로부터 향수까지 광범위하게 가장 화려한 글로 설명되어 왔다. 에센셜 오일을 사용함에 있어 우리 신체의 가장 좋은 투입 방법으로 마사지 법이 있으며 우리 피부는 에센셜 오일을 놀라울 만큼 빠르게 흡수해 낸다. 이러한 효능의 에센셜 오일을 피부관리시에 적용하여 신체의 건강뿐만 아니라, 정신의 건강을 향상시키며 유지 할 필요가 있다고 본다.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.2 no.2 s.2
• /
• pp.34-47
• /
• 2004

The objective of this study is to investigate the perception of males about make-up and the make-up process, analyze principal factors affecting their decision when purchasing cosmetics and, ultimately, to provide basic data for further survey and research into features of cosmetics and their satisfaction. The subjects of the study a.e male adults living in Jeonju, Iksan and Gunsan cities of Jeonbuk province. Surveyors made direct interviews with the subjects from October 21 to 30, 2003 and collected 174 questionnaires from them, which were subsequently put to the final analysis. The demographic characters of the surveyed showed that 60.9% of them were in the age ranging 30 to 39, 75.3% married, 69.5% undergraduates or graduates, 39.1% self-employed, 25.9% earning more than 3.01 million Won monthly and 43.7% spending less than 10,000 Won a month for cosmetics. Their make-up and purchasing pattern of cosmetics featured that 54.0% of the surveyed use cosmetics for skin care, 54.0% for cleanness and health, 84.5% for foundation(lotion or skin lotion) only, and 60.9% once a day. Out of the surveyed males, 79.3% haven't experienced any adverse side effects after make-up. Of those who experienced, 80.5% named disagreement of cosmetics with skin for the reason. As for kind or symptom of the side effects, 38.8% set forth itching. Among those who had aftermath or intoxication from make-up, 52.8% said they could recover naturally. According to the survey, 57.5% felt somewhat awkward after make-up, but not quite bad though. Thirty-seven point nine percent of the males surveyed replied they cared little about the purpose of male-oriented cosmetics. Quality was raised by 31.0% as the foremost issue to improve. Television turned out to be the main source for 56.9% of the surveyed to get information about cosmetics. For 56.35%, general discount shops are preferred to buy cosmetics and 24.7% of them take ones recommended by salespeople. When buying cosmetics, 47.1% considered color and fragrance most seriously.