• Journal of Digital Convergence
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• v.10 no.11
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• pp.635-640
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• 2012

A changed image that they feel through makeup manipulates impression by linking with cultural standards and will be able to direct a variety of makeup images. Makeup in modern society has been expanding into the area of prevention of diseases and health of skin due to the development of cosmetics and has beautifully changed a face into a someone else's face due to the development of makeup technique. Also, assuming that motivation of makeup act of men and women is related to sexual instincts, I tried to analyze what kind of association the gender roles and the function of makeup required by the society has with age and regional and social background. In particular, I tried to explain that makeup act of men not only represents cognitive change of gender roles that have been perceived differently in modern society but has been adopted by men for the pure purpose in a socially equitable competition.

• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.87-97
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• 2004

패션잡지에 실린 패션 및 뷰티 관련 상품의 광고들은 현시대의 미의 이상을 제시하고, 상품소비를 통해 이를 성취할 수 있음을 제안함으로써 신체와 관련한 미적 상징성을 보여준다. 본 연구의 목적은 신체수정을 위한 상품의 특성과 상징적 의미를 확인하는 데 있으며, 이를 위해 여성잡지 Vogue와 남성잡지 GQ 광고 중 화장품과 바디케어 용품 광고를 선정하여, 이를 신체의 특성, 즉 색상, 볼륨과 비율, 형태와 구조, 텍스쳐, 향의 측면에서 구분하여 조사하였다. 그 결과, Vogue와 GQ 모두 다양한 종류의 신체수정을 위한 상품광고를 선보이고 있었으며, 상대적으로 Vogue가 GQ보다 더 많은 양과 종류의 상품 광고를 보이고 있었다. 신체의 특성에 따른 상품의 비중을 보면, Vogue는 신체의 색상과 관련한 시각적인 면이 높게 나타났고. 반면, GQ는 신체의 골격과 형태미, 볼륨과 비율, 그리고 향과 같은 덜 시각적인 면에서의 상품비중이 높았으며, 텍스쳐와 관련한 상품은 비슷한 비율로 나타났다. 이들 상품광고의 텍스트와 이미지에서 보이는 특성은 다기능성. 자연성, 개별성으로 구분할 수 있으며, 세계적 미의 추구, 젊음과 건강 이데올로기, 젠더 무경계화라는 상징적 의미를 내포하고 있다.

• The Journal of Information Systems
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• v.28 no.3
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• pp.25-38
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• 2019

Purpose This study aims to empirically analyze which factors affect image and preference of YouTube beauty channels. Some practical and academic implications are presented through empirical research. Design/methodology/approach For this purpose, the six affecting factors were suggested on the basis of previous studies. We proposed image quality, user attitude, empirical value, economics, and awareness as independent variables and channel image and channel preference as dependent variables in order to investigate the causal relationships among the research variables. We surveyed 311 users who had experience in using YouTube Beauty channel and analyzed the data by using a statistical package. Findings This study showed that the channel image has a partial mediating effect between the affecting variables and the channel preference. The results provided some insights and information to increase the number of subscribers and site views. Several suggestions were carefully made.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.61-71
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• 2005

Everything of the world we live in has its own unique color. Those colors move us, enrich our every day life, and make us happy. When we have our hairs dyed by a color we like, we may look different, feeling confident and activated. We select a color fur our hair color design depending on such symbolic aspects as our life styles, self-images or personalities. Namely, we tend to choose a color the image of which we like. Such a tendency implies that it should be important to study hair colors in multi-faceted ways. The purpose of this study was to survey people's preferences of hair color tone images depending on their demographic and physical variables and thereby, determine the correlations between their preferences and variables. For this purpose, hair colors tones were classified into 11 categories and thereby, subjects' preferences of hair tones were analyzed in terms of the image adjective combinations. The results of this study can be summarized as follows; As a result of analyzing subjects' preferences of hair color tones depending on their such demographic variables as gender, age group and marital status, it was found that males tended to prefer dark tones more than females, and that those in their 30's or older tended to select dark tones more than those in their 20's. On the other hand, the married preferred medium bright tones more than the singles. Furthermore, such physical variables as body size, weight and apparel size were found correlated with hair color tone preferences. To be specific, shorter people desired more to have their hair colors match with their natural ones not to be less exposed to others. Lastly, as a result of analyzing the correlation between hair color tone preferences and weight and apparel size, it was found that fat people tended more to prefer medium bright color tones than normal or slim people.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.1 s.12
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• pp.51-55
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• 2007

These days, hair design is recognized as a kind of molding arts which peform expression skill to create personal self as well as practical skill. Recently, the efforts to express hair design sublimating it to art works have continued. For these reasons, this study had purposes as follows; First, it developed creative and original design producing works to shape the flower image that was an important material of hair design. Second, it presented the possibility to express the field of hair design with art. In the flow of age, nature has provided design with unlimited creative motive. Flowers, among various materials, show the nature's change, combination and order and impose diverse symbolic meanings. Therefore, flowers are good materials to express the works. Through the process of decolorizing and dyeing with hair, five works of nature's fragrance, hope, reed flowers, windflower, magnolia blossom had been produced. The results of the process were as follows; First, the transformation of shape through the simple process taking the image of shaping flower as subject matter could be a motive of new hair design art. Second, if the various images of flowers were expressed as hair art with three-dimensional shape, it could be works with value of beauty. Through the process of this study, it was proved that nature could be endless subject matter for art. Therefore, with continuous studies, it can be motive of developing designs in producing work activities of many hair designers. In addition, academic development will be achieved through wide and diverse studies.

• Journal of the Korean Society of Fashion and Beauty
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• v.1 no.1 s.1
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• pp.65-78
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• 2003

This research is to provide practical help in learning hair and makeup illustration skills by presenting techniques for hair and makeup drawing; to serve efficient illustration education; and to enhance the status of beauty and contribute to artistic development. Hair style and makeup techniques include graphical one, pattern-centered one, one using pattern paper, simplifying one and mood one expressing image. Of them, this research made the illustrations to use cosmetics, color pencils and pastel based on the graphical technique. for each design of the illustrations, ethnic, sexy, natural, romantic and gorgeous images, which were considered to be appropriate to the graphical technique, were chosen by the researcher out of hair and makeup styles that appeared in the fashion magazines including Vogue, Gap, Mode et Mode from 2000 through 2001. In particular, they were chosen with focusing on basic styles. The summaries below were found with the experience of making illustrations. Various techniques and skills are required to express the ideas of hair and makeup styles. Of them, the graphical technique is very useful as the primary step to learn various techniques and improve drawing skills. First, the graphical technique may enable not only expressing what is desired to draw as is, but also accurately representing hair and makeup designs so as to convey objective expression. In this regard, it is a proper way to achieve its inherent purpose as conveyance of messages. Second, more accurate styling of hair and makeup is available through graphical expression, which helps understand related practical techniques. In addition, makeup illustration, which is expressed through direct makeup products and instruments, may serve skill improvement since such direct use provides the feeling of real makeup. Third, the graphical technique as a basic drawing skill may unrestrictedly show the artist's expression ability. Fourth, although artistic merits implying individuality and creativity should be shared through illustrations that express the artist's ideas or emotions, the graphical technique is the easiest method to beginners who just started learning of illustration, in that it enables expression without highly advanced skills.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.153-167
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• 2014

The purpose of this study is to compare and analyze about the Telecasters's appearance management, external image & awareness on Self-Efficacy. The method of this study is carried out form 2 January 2013 until 20 January. with the 164 telecasters who announcers, voice actors, gag men, singers. The results of the research is summarized below: First, Among the telecasters, singer is the highest awareness of the beauty services importance about the fashion, makeup, hair, skin care, cosmetic surgery. Especially, about the awareness of the beauty services importance about the fashion, makeup, hair, singers> announcers> voice actors> gagmen appear one after another. Second, about the importance awareness of the beauty services importance & the relation of self-efficacy, for announcers, the more higher awareness the fashion, makeup, hair, the higher self-efficacy of the confidence, effective expression, etc.. For voice actors, the more higher awareness the hair, skin care, the fashion, make up, cosmetic surgery, the higher self-efficacy of the new image making, the confidence, task efficiency improvement, etc... For gagmen, the more higher awareness the fashion, hair, skin care, makeup, cosmetic surgery, the higher self-efficacy of the self-expression, the confidence, the new image making, task efficiency improvement, etc.. For singer, the more higher awareness the makeup, hair, cosmetic surgery, skin care, fashion, the higher self-efficacy of the task efficiency improvement, the self-expression, the confidence, the new image making, etc.. Third, about the importance awareness of the appearance management behavior, external image, about the importance awareness of the appearance management behavior, singer is the most higher awareness, announcers> voice actors> gagmen appear one after another. about the importance awareness of the external image, singer is the most higher awareness, voice actor> announcers> gagmen appear after another. The meanings of this study provide the telecasters's image's fields with the effective basic data.

• Journal of Convergence for Information Technology
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• v.10 no.4
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• pp.175-183
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• 2020

The change in the demand and perception of wigs worn for hair loss is getting better, but hair extension is emerging as a new treatment method that improves as there are inconvenient areas such as hair loss, bleaching, and tangling of wigs themselves, and time spent on unnatural hair styling and wearing wigs. The purpose of this study is to verify that the quality of life of middle-aged female hair loss is positively affected by hair growth techniques that weave wool strands into their hair. Those surveyed were middle-aged women with hair loss and were analyzed by measuring the quality of life before and after hair growth. The analysis showed that hair increased techniques affects the economic satisfaction, physical satisfaction, mental satisfaction and social satisfaction of middle-aged women with hair loss, indicating that hair increased techniques is effective in improving the quality of life for middle-aged women with hair loss. It is also expected that the beauty industry will develop high value through hair increased techniques, a blue ocean in the beauty market.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.525-533
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• 2015

This study presents a favoured pattern of makeup and psychology according to it by recognition type, through an examination of recognition for it in order to understand interest and awareness regarding it among female college students. The makeup is emotionally effective for confidence and positive thought, and is considered to be a category of social manner. The subjects can be grouped according to difference in recognition of makeup: contemplation, reception, observation and correspondence group. Although there is slight difference in the interest of four types of makeup depending on recognition difference, the behavior of makeup plays a large part in establishing personal relationships. The pattern of makeup favours natural style which places an emphasis on skin tone. The female college students in their 20s, who are at the center of current beauty trend market, were asked to conduct questionnaire of makeup, so interest and awareness of makeup behavior can be understand. If these findings are actively used in the beauty trend, various and effective beauty cultures are considered to be created.

• Journal of Convergence for Information Technology
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• v.11 no.5
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• pp.267-275
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• 2021

Skin condition is an important concern in beauty aspect. This study considered a rough skin condition analysis method that beauty industry workers can do through visual observation or skin condition images taken with smartphones. First, studies that combine subjective and objective evaluations were selected among degree papers and academic papers searched by keywords related to 'skin condition' in the Research Information Sharing Service(RISS). Among them, papers that derive correlations with visually verifiable factors were selected. Next, the relationship between factors that match subjective skin condition and objective skin measurement results and factors that can be visually identified on the skin surface was investigated. According to the study, the most suitable factor for matching subjective and objective evaluations was 'oil volume', which is significantly related to 'pore', 'skin texture' and 'erythema', which can be visually checked on the skin surface. It is believed that a rough skin condition analysis will be possible using this.