• Journal of Digital Convergence
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• v.18 no.5
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• pp.221-232
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• 2020

This study analyzed the effect of relational benefits that students of Makeup Beauty Academy perceive about Beauty Academy on brand image, trust and recommendation intention. The survey was conducted on students from five Beauty Academies in Seoul, Incheon and Gyeonggi Province. The analysis was done using SmartPLS 2.0, which enables simultaneous measurement of causal relationships, mutual influence and structural models among potential variables. According to the analysis, social benefits, economic benefits, and customization benefits, excluding psychological benefits, have a significant impact on the brand image. Psychological and economic benefits were found to have no significant impact on trust. Both brand image and trust were found to have a significant impact on the recommendation intention. Based on the results of the analysis, the implications necessary for the formation of customer relationships between the makeup-specialized Beauty Academy and the students were presented.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.901-907
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• 2024

The desire to be beautiful naturally focuses on aesthetics, and the beauty industry is growing significantly accordingly. Among them, art makeup is developing in the beauty field as a creative and experimental art field that breaks away from the fixed framework centered on color and expression. Art makeup is a field that requires research on a new artistic form of art makeup that applies formative principles through design ideas based on integrated arts such as fashion, architecture, and art according to formative principles. Formative principles were classified into balance, unity, emphasis, and rhythm, and practical cases based on his applied integrated arts were divided into landscaping, architecture, flowers, painting, fashion, and interior design, and art makeup design using formative principles was analyzed. Accordingly, we aim to contribute to the development of new designs by explaining how makeup design forms that apply formative principles are being applied in the field of art makeup, exploring expansion into creative areas, and providing academic theoretical foundations and basic materials for the development of art makeup.

• Journal of Convergence for Information Technology
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• v.9 no.12
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• pp.302-312
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• 2019

The purpose of this study was to analyzed the effects of educational recognition sub-factors (necessity, utility, value, cost, adequacy) on the field usability and satisfaction and the correlation between each factor for 220 applicants who have taken the national technical certificate of cosmetologist (make-up). In the practical courses of makeup certificate, the most-used course was selected as beauty makeup. It found for improvement need cause there was a high necessity and there was a low recognition of the cost, the number of annual written and practical test in the recognition of certification education. In field usability 'Beauty make-up utilization' showed high recognition, and it showed high satisfaction for acquisition of certificate satisfaction, 'The salary' showed low recognition. The necessity, cost, adequacy among educational recognition sub-factor of the national technical certificate had a significant positive effect on the field usability and satisfaction, and showed the most effect as adequacy on the field usability and the cost on the satisfaction. Therefore, efforts are needed to reduce acquisition costs of certificate and improve highly available theories and technique for segmentation and specialization of make-up certificate.

• Journal of Industrial Convergence
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• v.19 no.5
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• pp.151-157
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• 2021

Along with hair beauty, skin beauty, and nail beauty, according to the rapidly changing social flow of industrialization and appearanceism, makeup is acting as an important means for successful social life and smooth human relationships. Accordingly, the realistic need to increase sales of the beauty industry by investigating individual preferred makeup colors from various angles is emerging. Therefore, the makeup interest and color preference according to the pursuit of appearance management were analyzed for women in their teens to 40s living in Gwangju Metropolitan City and Jeollanam-do. As a result of the study, it was found that service workers, students, and teenagers and younger usually wear a lot of makeup. ) was found to be the most used. Through this study, I believe that it will be used as basic data for future makeup product development as well as application data for color selection by makeup artists as well as to increase sales of beauty shops.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.111-120
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• 2024

This study, we explored the representation of makeup in the artworks of Cheon Gyeong-ja (1924-2015), a female painter from Korea, with a focus on her women-centric paintings. Cheon Gyeong-ja, breaking away from the traditional Oriental framework of Korean modern art, emerged as a leading female artist who pioneered color painting. Through her distinctive techniques, she unfolded a world of art centered around women, using characteristic subjects such as women and flowers to express vibrant colors. This was aimed at clearly conveying the meanings she intended from her inner world to society. By examining the makeup depicted in female portraits, we investigated the diverse representations of women's makeup and its correlation with the painted figures. Exploring the characteristic makeup aspects in the artworks allowed us to delve into the inherent meanings embedded within the colors and paintings. Given the significance of this exploration in my life, I hope this translation serves the purpose well.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.59-70
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• 2004

The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.635-640
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• 2012

A changed image that they feel through makeup manipulates impression by linking with cultural standards and will be able to direct a variety of makeup images. Makeup in modern society has been expanding into the area of prevention of diseases and health of skin due to the development of cosmetics and has beautifully changed a face into a someone else's face due to the development of makeup technique. Also, assuming that motivation of makeup act of men and women is related to sexual instincts, I tried to analyze what kind of association the gender roles and the function of makeup required by the society has with age and regional and social background. In particular, I tried to explain that makeup act of men not only represents cognitive change of gender roles that have been perceived differently in modern society but has been adopted by men for the pure purpose in a socially equitable competition.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.4 s.10
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• pp.16-24
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• 2006

The purposes of this study are to identify the formative characteristics and the form of color expression by studying Henri Matisse's works. Also, this study is meaningful in that it took art make-up illustration as an original area by incorporating the artistic value of Henri Matisse's works on art make-up illustration. The research was carried out by analyzing the paintings of Matisse focusing on previous theses and related books. Four pieces were produced from the motive earned from the figurative features and color. The results of this study can be summarized as follows : 1) Since Henri Matisse's works used strong original colors such as R/V, G/V, B/V, and Y/V, it was possible to create powerful art make-up illustration through the contrast of complementary colors. 2) Creative and artistic illustration could be produced by developing and reorganizing designs with the utilization of his works.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.107-119
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• 2004

Dan-chung had many great traditional patterns of Korea. By investigating its patterns, which comprise the integral part of the formative features, and analyzing the aesthetic characteristics and formative beauty, the foundation was set to use the patterns as the motives of art makeup works. A focus was made on the basic elements, compositions and symbolic meanings of Dan-chung patterns. The representative patterns that were used a lot in Dan-chung made the motives of the four art make-up designs, which tried to integrate the aesthetic senses of the Dan-chung patterns into the art makeup venues. The four patterns were each based on the phoenix, bat, ghost face, and crane. The major colors used were white, black, red, blue and yellow, which were also the cardinal Five Colors of Dan-chung. They were changed in terms of luminosity and coma and manipulated to make harmony with intermediate colors so that the designs would ooze out the Korean aesthetic senses.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.10a
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• pp.712-715
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• 2016

최근, 뷰티 산업 활성화와 더불어 소셜 미디어 확산으로 인해 아름다워지고자 하는 인간의 욕구가 과거보다 증대되어, 자신에게 어울리는 메이크업과 패션을 찾고자 하는 경향이 강해지고 있다. 이에 따라 자신을 돋보이게 하는 퍼스널 컬러가 주목받으면서 전문가에게 자신의 퍼스널 컬러를 진단받는 사람이 늘어나고 있다. 하지만 이러한 진단은 전문가의 주관적인 판단으로 결정되므로 정확한 진단을 받기 어려우며 진단에 따른 시간적, 비용적 소모가 발생하는 문제점이 있다. 본 연구에서는 이러한 문제점을 해결하기 위해, 온라인상에서 영상처리를 통해 효과적인 퍼스널 컬러 분석과 메이크업 추천이 가능한 시스템을 제안한다. 다양한 영상처리 방법을 통하여 사용자의 신체 영역을 추출하고, 색상 데이터 값을 이용하여 퍼스널 컬러를 분석하였으며 그에 따라 적절한 메이크업 콘텐츠를 추천하는 기법을 제안하였다. 마지막으로, 다양한 사용자로부터 만족도 실험을 통해 제안한 기법이 효과적임을 나타내었다.