• Journal of Distribution Research
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• v.14 no.2
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• pp.97-125
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• 2009

The main purpose of this study is to provide a new approach to conceptualize and measure distrust based on existing researches concerning trust. One of the traditional approach has viewed that trust and distrust are opposed constructs placed on a continuous measure and that trust has positive impact and distrust has negative impact. But this study tries to test empirically that trust and distrust are independent constructs which can be distinguishable, and that both constructs are ambivalent. In addition, this study also tries to provide empirical test that distrust can have a positive effect on transaction relationship. We analyzed the possibility that both trust and distrust can be distinguishable and ambivalent with various antecedents and consequences of two constructs. We also analyzed the effect of distrust on cooperation and functional conflict in order to manifest the positive role of distrust as a relationship variable. The result for testing hypotheses is as follows: First, all hypotheses for antecedents and consequences of trust are significant, but some of hypotheses for antecedents and consequences of distrust are not significant. Second, both constructs can be distinguishable and ambivalent to some extent as the hypotheses for reputation are significant, which is one of the antecedents of distrust and considered jointly with other antecedents, transaction specific asset and environmental uncertainty. Lastly, the result showed the positive role of distrust that has a positive effect on functional conflict.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.103-115
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• 2006

중국은 세계 무역기구에 가입하면서 세계경제에서 차지하는 위치가 강화되고 디지털 경제체제에 편입되면서 산업구조를 고부가가치 산업으로 개편하고 있다. 동안 상대적으로 외국기업에 대해 폐쇄적이었던 중국의 유통시장은 2006년부터 전면개방이 시작될 것으로 전망되고 있다. 그러나 중국전자상거래 시장에서 정보 기초화와 물류배송 금융체계의 문제는 나날이 안정화되어 온라인 구매환경은 나아지고 있으나, 오히려 해마다 인터넷쇼핑물 구매율의 하락은 온라인 쇼핑몰 상거래에 대한 불신 문제가 그대로 남아있음을 알 수 있다. 따라서 본 연구에서는 중국의 소비자수준에서의 온라인 구매가 활성화되지 못하는 주요 장애요인으로써 불신(distrust)을 제기하고자 하며 신뢰를 신뢰와 불신의 2차원으로 파악하여 각각의 차원(신뢰와 불신)이 마케팅 성과에 차별적으로 공헌하고 있음을 밝히고자 한다. 본 연구에서 선행변수로 상호작용, 지각된 평판, 정보유용성, 지각된 보안위험, 지각된 거래위험을 설정했으며 매개변수로는 신뢰와 불신을, 결과 변수로는 관계몰입과 구매의도로 구성하였다. 결과에서는 온라인 맥락에서는 신뢰와 불신의 선행요인이 온라인 쇼핑몰에 대한 관계몰입과 구매의도에 서로 차별적으로 공헌한다는 것을 밝혔다. 이는 기존의 신뢰를 2차원으로 구분하여 신뢰와 불신으로 분리하여 관리하는 것이 필요하다는 것을 시사한다고 할 수 있다.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.115-126
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• 2017

Organizational trust is recognized as a factor that is directly linked to the organization's success in the sudden change represented by the 4th Industrial Revolution and uncertainties. This study selected trust and distrust as separate concepts and verified the structural relationship between organizational justice, psychological contract, trust, distrust, and turnover intention. Organizational justice was significant as a antecedents of distrust, whereas psychological contract was antecedents of trust, and distrust only had a significant effect on turnover intention. This result supports that trust and distrust are not one dimensions but two separate concepts. Also, organizational justice had no direct effect on turnover intention and only indirect effect through distrust was significant. This study has implications for both theoretical and practical aspects in terms of identifying the differential effects of trust and distrust.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.93-106
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• 2019

This study examined how four domains of corporate social responsibility (CSR) affect the trust and distrust of corporations and contribute to their reputation. In particular, this study examined the mediation role of trust and distrust between CSR domains and reputation. The results showed that ethical responsibility and philanthropic responsibility had influence on trust. Legal responsibility had a significant effect on the distrust. Companies that did not fulfill legal responsibilities were more likely to be distrusted. The influence of trust on corporate reputation was significant. The results of this study indicated that trust was a mediator between ethical responsibility, philanthropic responsibility, and reputation. Economic responsibility had a direct influence on reputation. Theoretical and practical implications for strategic approach in each CSR domain are discussed.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.1-20
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• 2005

The present study was to investigate the basis of trust and distrust from the perspective of cultural psychology. We conducted a qualitative approach in terms of the reason to and psychological functions of trust and distrust. We also focused on the viewpoint of the relations between trust and distrust whether they are located on the continuum or independent dimensions. A total of 362 subjects participated in this study. The results revealed that the main reason to trust was interpersonal relationship, which indicated they have known each others well. On the other hand, the reason to distrust was based on the judgement of inconsistency between words and deeds, and other's selfish behavior. Therefore, the basis of trust and distrust was not only different but also located on the continuum. In addition, the principal psychological function of trust was a psychological safety, whereas that of distrust was a psychological anxiety.

• Economic and Environmental Geology
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• v.52 no.6
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• pp.605-616
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• 2019

The purpose of this study is to measure the trust and distrust perception of our society about science and technology. In addition to examining trust and distrust in science and technology, we also looked at trust and distrust in geoscience technology. In addition, by comparing the levels of trust and distrust in science and technology and geological resource technology, the implications for improving the reliability of geological resource technology are drawn. This study surveyed male and female office workers over 20 years of age working in the Seoul metropolitan area on the trust and distrust of science and technology. The results of this study show that respondents showed above-average trust in science and technology and geological resource technology. According to the gender or age of respondents, there was no difference in trust and distrust of science and technology and geological resource technology. As a result of examining the difference between trust and distrust in science and technology and geological resource technology, respondents showed higher trust scores in science and technology than geological resource technology. These results suggest that current communications activities on geological resources should be more active and diversified.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.360-374
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• 2017

This study investigates the effects of trust and distrust on intention to purchase in open markets, based on the ideas derived from previous studies such as coexistence of trust and distrust, and two distinct trustees in open markets-intermediary and sellers. Specifically, this study i) proposes a trust-distrust model of intermediary and sellers, ii) explores the transfer of trust and distrust from intermediary to sellers, and iii) discovers the antecedents of trust and distrust. The empirical validation using Partial Least Squares shows three results as follows. First, trust in intermediary positively affects intention to purchase through the mediated impact of trust in sellers. That is, trust in intermediary transfers to trust in sellers. Second, distrust in intermediary negatively affects intention to purchase through the mediated impact of customers' perceived risk. Third, structural assurance and perceived website quality positively affect trust in intermediary. The results of this research have implications for intermediary firms not only to build trust but also to manage distrust level. However, this study could not identify any antecedent of distrust, so further research for these antecedents will be needed in the future.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.21-28
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• 2015

This study shows what the political distrust of three nations was preserved among US, Japan, and South Korea in 2008. According to the World Value Survey research, the political distrust of three nations was reached over 70% when on the basis of national people's consciousness in 2008. Especially in the case of South Korea, the percentage of extreme distrust was the highest compared to the other countries. The reason why South Korea could not manage the nation people's political voice to the government and National Assembly. So consequently political complaining behavior channel should be erected more in the political mechanism. And Korean political parties could not manage the social development and national consolidation. Moreover, attacted the negative effects to society. Political distrust is the worst obstacle in democracy that it will be needed the national consensus to amend it.

• 주택과사람들
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• s.200
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• pp.100-101
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• 2007

중개사들에 대한 인식이 예전보다 많이 좋아졌지만 아직도 중개업 서비스에 대한 불신과 선입견이 남아 있다. 미국, 캐나다 등 선진국에서는 중개제도를 실시해 소비자들의 불만과 불신이 많지 않지만 우리나라는 관련 법안이 있으면서도 시행되지 않고 있다. 현 중개 서비스에 대한 문제점과 전속 중개제도의 활성화에 대해 살펴보았다.

• Cartoon and Animation Studies
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• s.13
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• pp.67-82
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• 2008

This exploratory study examined the possibility that the notion, willing suspension of disbelief, can explain the processing of animated spokes-character in advertising. Willing suspension of disbelief has originated from Coleridge's explanation of poetic faith. And the term has been theoretically studied in the response of fiction in creative works, such as cinema, dramas, and advertisements, as well as literature. So far, willing suspension of disbelief has been proposed as a mediator of empathy, cognitive responses and affective responses to fiction. On these theoretical bases, a survey was conducted to 64 people with 3 advertisements to test the validity of the discriminant function. Findings of discriminant function analysis are as follows: First, the variable of willing suspension of disbelief well discriminated between the willing group and the non-willing group. Secondly, the Intensity of willing suspension of disbelief showed statistically significant difference between the willing group and the non-willing group. Thus, according to these results, it is proposed that the effects of the willing suspension of disbelief can be examined as a mediator of the response of fiction in further substantial studios.