• Industry Promotion Research
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• v.9 no.3
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• pp.13-25
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• 2024

This study investigated the effects of negative emotions like Personal Information Concern and Ad Irritation, arising from the growth of Personalized Advertising, on Purchase Intention. It revealed that while Personal Information Concern significantly impacts Ad Irritation and Brand Avoidance, it doesn't affect Ad Avoidance. Ad Irritation influences Ad Avoidance but not Brand Avoidance or Purchase Intention. Both Ad Avoidance and Brand Avoidance negatively impact Purchase Intention. The study also found that Ad Irritation mediates the relationship between Personal Information Concern and Ad Avoidance, but not between Personal Information Concern and Brand Avoidance. Furthermore, Ad Avoidance mediates between Ad Irritation and Purchase Intention, unlike Brand Avoidance. These outcomes highlight the need for further research, particularly considering the MZ Generation's traits.

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.4
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• pp.741-752
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• 2024

Organizations amplify their information security (IS) technical investments as the demand for IS escalates. This research suggests conditions for enhancing insider compliance with IS, focusing on the potential for behavior modification through techno-stress and organizational justice, based on the theory of planned behavior. To test the proposed hypothesis, this study utilized a survey methodology on 383 employees from companies with implemented IS. The test results showed that IS techno-stress (overload and uncertainty) caused by reduced attitudes of employees, and organizational justice increased subjective norms, influencing IS compliance intentions along with self-efficacy. Additionally, organizational justice has been found to alleviate the adverse effects of IS overload and uncertainty on attitudes. The findings are expected to help clarify measures for achieving IS performance within the organization by proposing organizational justice conditions to improve the negative IS environment of the organization.

• Journal of Korean Library and Information Science Society
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• v.47 no.2
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• pp.51-70
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• 2016

The purpose of this study is to analyze the semantic relation network and valence-arousal dimension through the words that describe emotions in Korean language. The results of this analysis are summarized as follows. Firstly, each emotion word was semantically linked in the network. This particular feature hinders differentiating various types of "emotion words" in accordance with similarity in meaning. Instead, central emotion words playing a central role in a network was identified. Secondly, many words are classified as two categories at the valence and arousal level: (1) negative of valence and high of arousal, (2) negative of valence and middle of arousal. This aspects of Korean emotional words would be useful to analyze emotions in various text data of books and document information.

• Journal of the Korea Society of Computer and Information
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• v.17 no.10
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• pp.167-173
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• 2012

The purpose of this paper is to investigate non-work relating activities at work. To do this, this paper proposes and analyzes a simple theoretical model consisting of factors such as non-work relating smartphone usage during working hours, non-work relating coffee break during working hours, work after working hours, and job performance. Our findings are revealed as following: First, non-work-related coffee break has positive effect on performance. Second, non-work-related smartphone usage generally has negative effect on performance, but it has positive effect on performance in personal communication with co-workers. Third, work after working hours has negative effect on performance.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.1
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• pp.9-17
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• 2003

The purpose of this study was to investigate whether customers' fashion involvement, brand familiarity, and expertise of negative information moderate the influence of the original brand attitudes on the attitude toward extended brand attitudes in the fashion market. For these purposes, four hypotheses were developed and data was collected from 480 students. Data was analyzed using SPSS methods such as factor analysis, frequency, 1-test, and moderated regression analysis. The results were as follows; first, it was found that the original brand attitudes positively influence the extended brand attitudes. Second, the influence of the original brand attitudes on the extended brand attitudes was stronger when fashion involvement was high rather than low. Third, in the case that perceived similarity between the original and the extended product classes was high, the influence of the original brand attitudes on the extended brand attitudes was stronger when brand familarity was high. Fourth, the influence of original brand attitudes on the extended brand attitudes was stronger when the perceived expertise of negative information source on the extended brand was high. Therefore, the results suggest that extending brands requires the systematic brand management considering customers' variables such as fashion involvement, brand familiarity, negative information etc. Also, it seems that the brand strategy should be based on the segmentation for targeted customers' characteristics.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.10a
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• pp.606-608
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• 2018

Recently, in each university, the fourth industry era has begun, and a lot of programming lectures have been added to liberal arts classes in order to nurture the convergence talents needed in society. However, learners often encounter difficulties or negative responses to programming. In this study, we analyzed the personality type of learners in order to analyze the motivation of learning disengagement in programming learning. Through the pre - test, learners with emotional and thought personality types were identified and analyzed. As a result of this study, it was confirmed that learners with a solid personality type of BS can have a negative gaze in programming learning. Future research is expected to contribute to learning motivation through lecture learning in post test.

• Journal of the Korean Society for Library and Information Science
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• v.36 no.4
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• pp.123-145
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• 2002

This study Is to investigate extensively the complaint responses of the academic library users, with a special regard to those in Daegu Metropolitan City and in Kyungpook Province. It selects and analyzes empirically some of the antecedents of the complaining behaviors including perceived severity of dissatisfaction, perception of free un, attitude toward complaining, cost of the complaining, likelihood of success, product/service importance, external attributions and loyalty : and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the academic library users, based on the theoretical backgrounds. Final data through questionaries are obtained from 582 unsatisfied academic library users in 5 universities in those areas, 542 of them analysed with SPSS 11.0 for Windows.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.219-222
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• 2020

웹툰 시장의 성장에 따라, 웹툰을 주제로 다양한 연구가 진행되고 있다. 그러나 웹툰의 댓글을 분석한 연구는 특정 웹툰에 한정된 연구가 많아 일반적인 웹툰 독자의 댓글 특징을 보기에는 한계가 있다. 또한 웹툰의 흥행과 관련하여, 흥행에 성공한 웹툰과 그렇지 못한 웹툰의 독자 반응을 파악하는 연구는 부족한 실정이다. 따라서 본 연구는 웹툰의 흥행에 주목하여, 흥행의 지표를 웹툰 플랫폼 정식연재로 판단하고, 정식연재가 된 웹툰과 되지 못한 웹툰의 댓글을 비교 분석하였다. 분석 결과, 정식연재가 된 웹툰은 긍정적인 감상평 외에 2차적 저작물을 언급하고 등장인물의 이름 언급이 높았으나 정식연재가 되지 못한 웹툰은 부정적인 감상평 외에, 웹툰 요소에 대한 부정적 언급과 웹툰 장르와 다른 장르의 언급이 나타나 웹툰에 대한 독자의 불만족 요인을 파악할 수 있었다.

• Proceedings of the Korean Society for the Gifted Conference
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• 2003.11a
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• pp.221-237
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• 2003

컴퓨터와 정보통신 기술은 하루가 다르게 발달하고 있지만, 정보사회를 살아가는 데 필요한 시대정신은 갖추지 못하여 이로 인한 부정적인 현상은 점점 그 심각성을 더해가고 있다. 최근 교육기관과 사회 공공 기관에서 역기능의 심각성을 인식하고 정보통신윤리교육을 실시하기는 하지만, 정보과학영재를 위한 정보 통신윤리교육은 거의 연구가 진행되고 있지 않다. 정보사회에서 국가적으로 매우 중요한 인재인 정보과학영재들에 대한 체계적인 정보통신윤리교육이 없다는 것은 매우 위험한 일이다. 교육은 대상자의 수준에 맞게 이루어져야 할 것이다. 따라서 정보과학영재들에게는 그들에게 맞는 정보통신윤리교육이 필요할 것이다. 이와 같은 문제점을 인식하여 본 논문에서는 정보과학영재의 개념을 살펴보고, 정보통신 윤리의 개념과 성격, 정보통신 교육의 기본원칙을 이론적 배경으로 하고 초등 정보과학영재들의 인터넷 이용실태를 분석해본 후 초등 정보과학 영재들을 위한 정보통신윤리교육방안을 제시하고자 한다.

• Korea Information Processing Society Review
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• v.11 no.2
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• pp.76-87
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• 2004

기계번역은 자연어 처리 및 인공지능 분야에서 가장 어려 운 태스크 중의 하나로 인식되어 왔다. 이는 정확한 번역이란 텍스트에 대한 이해 없이는 불가능하기 때문이다. 그러한 이유로 연구자들은 한때 기계번역에 대한 부정적인 결론에 도달하기도 하였다. 지금까지 기계번역을 위해 다양한 방법이 연구되어 왔으며 이들 연구에서는 주로 두 언어에 대한어휘나 구의 대역사전, 숙어사전, 개별 언어의 문법, 혹은 변환규칙 및 변환사전, 문장생성에 관련된 지식, 의미나 실세계 지식, 도메인에 적합한 지식 등 번역의 방식과 목적에 따라 다양한 형태의 지식과 알고리즘이 적용되었으며 그 대부분은 방대한 양의 수작업에 의존적이었다.(중략)