• Journal of Digital Convergence
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• v.19 no.11
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• pp.135-144
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• 2021

This study investigates the underlying mechanism of YOLO in millennial consumer, especially the influence of perceived economic recession on the present-biased preference. In addition, it was attempted to expand the implicit theory by proposing the individual's entity belief as a mediator for the effect of perceived economic situation on consumers' present-biased seeking behavior. In three experimental studies, undergraduate students who both highly primed and measured negative economic situation showed more favorable attitudes towards present-biased persuasive message and related products. The results of this research provides practical implication for marketers especially in the current situation experiencing economic slowdown due to low economic growth and COVID 19.

• Information Systems Review
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• v.18 no.3
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• pp.209-233
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• 2016

Internet companies that utilize social network have increased in number. The introduction of diverse social media services facilitated innovative changes in e-business. Social network service (SNS), which is a domain of social media, is a web-based service designed to strengthen human relations in the Internet and build new social relations. The remarkable growth of social network services and the profit generation and perception of this service are the new growth engines of this digital age. Given this development, many global IT companies views SNS as the most powerful form of social media. Thus, they invest efforts to develop business models using SNS.2) This study verifies the impact of privacy exposure in SNS as a result of privacy invasion. This study examines the purpose of using the SNS and user's awareness of the significance of personal information, which are key factors that affect self-disclosure of personal information. This study utilizes theory of reasoned action (TRA) to provide a theoretical platform that describes the specific behavior and emotional response of individuals. This study presents a research model that considers negative attitude (negatude). In this model, self-disclosure in SNS is considered a TRA. TRA is a subjective norm, a behavioral intention, and a key variable of exposure behavior. A survey was conducted on college students at Y university in Seoul to empirically verify the research model. The students have experiences in using SNS. A total of 198 samples were collected. Path analysis was applied to analyze the relations of factors. The results of path analysis show the statistically insignificant impact of privacy invasion on negatude, subjective norm, behavioral intention, and exposure behavior. The impact of unrecognized privacy invasion was also considered insignificant. The impacts of intention to use SNS on negatude, subjective norm, behavioral intention, and exposure behavior was significant. A significant impact was also found for the significance of personal information on subjective norm, behavioral intention, and exposure behavior, whereas the impact on negatude was insignificant. The impact of subjective norm on behavioral intention was significant. Lastly, the impact of behavioral intention on exposure behavior was insignificant. These findings are significant because the study examined the process of self-disclosure by integrating psychological and social factors based on theoretical discussion.

• Archives of design research
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• v.15 no.3
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• pp.167-180
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• 2002

This study investigates effective ways to help users form a correct mental model of the hierarchical information space (HIS) in small display. The focus is the effect of color cue on understanding the structure and navigating the information space. The concept of color space (CS) corresponds well to the HIS - one color has a unique position in the CS as a piece of information does in HIS. In this study, we empirically examined two types of color cue, namely, categorical and depth cue. Hue was used as a categorical cue and tone was used as a depth cue. In our experiment, we evaluate the effectiveness of the color cues in the mobile internet system. Subjects were asked to perform four searching tasks and four comparison tasks. The results of experiment reveal that the categorical cues significantly improve the user's mental model whereas decrease navigation performances. The depth cues cannot aid in understanding the HIS as well as improve navigation performances. This study concludes with limitations of the study and descriptions of future studies.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.73-82
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• 2022

As digital advertising industry grows, consumers' concerns over personal information protect also rise. Thus, the current study is designed to explore college students' perspectives on digital behavioral advertising and personal information protection through in-depth interviews. According to study results, importance of personal information protection is highly regarded among college students and interviewees suggest individuals, companies, and government organizations work together to protect personal information. College students' behavioral level of personal information protection can be divided into three levels such as 1) no-action taken, 2) passive response, and 3) active response. The study found that college students' attitude toward digital behavioral advertising is positive and also negative at the same time. Lastly, the study suggests that college students have positive attitude toward companies' personal information collection and use for the marketing purpose such as digital behavioral advertising. At the discussion section this study puts emphasis on the need for digital media literacy education and suggests practical implications for personal information collection and its procedures.

• The Journal of the Korea institute of electronic communication sciences
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• v.16 no.6
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• pp.1101-1112
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• 2021

Organizations continue to increase investment in information security(IS) policies and technologies to prevent external intrusion and internal exposure to information assets. However, as the organization's regulations and behavioral requirements for strict IS policy increase, employees may induce negative behaviors through IS-related stress. The purpose of this study is to suggest the effects of challenge and hindrance stressors on IS compliance intentions and to confirm how authentic leadership moderates the positive and negative effects of stressors. We reflected employees of the organization who are applying IS policy to their work as a study target and applied a survey to obtain a sample for research hypothesis verification. As a result of analysis through structural equation modeling, challenge and hindrance stressors affected IS compliance intentions, and authentic leadership moderated the effects of stressors on compliance intention. Our research helps to establish insiders support strategies to achieve internal IS goals, because the results suggested stressor conditions and leaders' behavioral directions that influence employees IS compliance behavior.

• The Journal of the Korea institute of electronic communication sciences
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• v.17 no.1
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• pp.1-12
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• 2022

An insider's information security incidents continue to occur, there is a growing demand for strengthening information security within the organization. However, when strict information security policies and rules are applied to employees of the organization, it can result as an information security stress and resistance behavior. The purpose of this study is to suggest the causes of insiders' negative information security behavior and factors that mitigate the cause. In particular, the study identifies how the mutual influence of individual (psychological empowerment) and organizational (justice climate) factors mitigates negative behavior. In this study, a sample was obtained by surveying workers of organizations that reflect information security policies to insiders, and hypothesis testing was performed by structural equation modeling. As a result of the analysis, role stress had a partial mediating effect on the effect of psychological empowerment on security policy resistance, and the justice climate strengthened the effect of psychological empowerment. Our results suggest a direction for reducing insider information security policy resistance, so it helps to establish a strategy for achieving internal information security goals.

• 정보화사회
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• s.91
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• pp.31-35
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• 1995

컴퓨터는 어느 틈엔가 우리의 생활 깊숙이 뿌리를 내리게 되었다. 어디를 가나 컴퓨터를 쉽게 볼 수 있으며, TV나 신문에서도 컴퓨터 관련 기사가 나오지 않는 날이 거의 없을 정도가 되었다. 컴퓨터 보급 초창기 때만 해도 컴퓨터로 작업하는 사람을 신기하게 쳐다보곤 했지만, 이제는 그러한 사람들을 더이상 신기하게 쳐다보지 않게 되었다. 그러나 컴퓨터가 우리 생활의 일부분으로 자리잡음에 따라, 그 역기능도 점점 커지고 있으며 중요한 사회 문제가 되고 있다. 이 글에서는 정보사회의 문제아로 불려지는 해커와 사이버펑크의 정의 및 부정적인 행동 양식, 이들을 만드는 사회환경, 대응 방안 등에 대해서 살펴보고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11a
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• pp.101-104
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• 2002

본 문서에서는 사용자 적합성 피드백을 적용한 멀티미디어검색 기법을 제안한다. 적합성 피드백은 멀티미디어검색에 있어 사용자가 요구하는 정보를 반영할 수 있어 영상의 검색 효율을 높일 수 있다. 이 실험에서는 긍정적 피드백과 부정적 피드백을 함께 사용하였다. 실험결과, 적합성 피드백을 이용하면 적은 횟수의 반복검색으로 우수한 결과를 얻을 수 있음을 알 수 있다.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.155-172
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• 2011

The purpose of this study is to examine factors affecting an individual's acceptance of mobile banking, which is a typical example of smartphone based self-service. We derive three personal traits(positive technology readiness, negative technology readiness and individual's expertise) as antecedent variables that affect intention to use mobile banking from previous studies, and adopt a technology readiness and acceptance model(TRAM) to investigate factors that determine an individual's intention to use mobile banking. TRAM, which integrates technology readiness index(TRI) into the technology acceptance model (TAM) in the context of consumer adoption of e-service systems, is adopted to examine personal traits influencing on the factors forming the attitude of mobile banking. The new findings of this study are as follows. First, individual's expertise and positive technology readiness(ptr) have significant effect on both perceived usefulness and perceived easy of use. However, negative technology readiness(ntr) has significant effect on only perceived easy of use.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.189-197
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• 2019

The purpose of this study is to examine the effect of parents' positive and negative parenting attitudes on multicultural expropriation and the mediating effect of community spirit in the process. For this purpose, 1,336 first - year students who entered the university were sampled based on the 7th year data of Korea Youth Policy Institute for a regression analysis. The main results are as follows. First, the positive parenting attitude of the parents recognized by university students has a positive influence on multicultural expropriation, and the negative parenting attitude has a negative influence on multicultural expropriation. Second, Community spirit is found to have a positive influence on multicultural expropriation by university students and shown to have a partial mediated effect between positive or negative parenting and multicultural expropriation. Based on the above research results, various programs were developed and applied to enhance parents' positive parenting attitude and multicultural expropriation, and to promote positive parenting attitude and community spirit.