• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.363-375
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• 2009

This study is to verify effects of banner advertising by context effect in web contents. For this, it analyzed the effects of banner advertising by association of internet article's contents, emotion, difficulty of article and the level of involvement. According to the result of experimental design, banner advertising effects by context effects of web contents were high in the following cases; in the case when the contents were highly associated with banner advertising; in the case when the positive emotions were formed by the internet article; in the case when the difficultly of article was low; and in the case when consumer's involvement was high. And also, when the contents were highly associated with the advertising, the content effects of web contents were high even in the case when the negative emotions were formed; in the case when the difficulty of article was high; and consumer's involvement was low.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.19-26
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• 2022

The purpose of this study is to find out how Korea's national image is being established through content analysis of articles related to Korea by the People's Daily in China. There were 253 articles related to Korea published in the People's Daily from 2016 to 2020. Using content analysis methods, articles related to Korea were reviewed in five categories: number of articles, page, source, subject matter, and propensity to report. According to the results of the study, the number of articles related to Korea in the People's Daily has decreased since 2016, and the topic of articles has been in many political and social sectors. In 2016 and 2017, South Korea's decision to deploy THAAD led to a number of articles published in the military sector, and there were negative articles only in military articles. The majority of articles related to Korea in the People's Daily show that it describes Korea positively or objectively. In this regard, the People's Daily shows that it is building a positive image of Korea.

• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.157-166
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• 2012

At the recent 19th General Election, Korean papers waged a surrogate war for the parties they share ideology with. All the conventional practices remained the same - the horse race-like presentations, furthering of confrontations, disregarding policy issues, allocating larger space for commentaries and negative issues, and etc. On top of these, papers began to focus on generational conflicts and individuals at the center of widespread attention and controversies, as a new trend. Photo images are largely used in the commentaries and articles dealing with confrontational or controversial situations. Of course, while the visual images seem to reinforce the emotional appeal of the messages papers try to get across, the potential problems need be noticed that could rise when irrelevant images are used.

• Korean journal of communication and information
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• v.61
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• pp.74-97
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• 2013

Asia is developing rapidly in 21st century. Human and material exchanges between Korea and Asian countries have greatly increased. Korea entered the multicultural society. It became important for Korean people to understand Asia more correctively. Korean media can play a key role for this. In this point, I analyzed 1786 news contents reported in 2011 by four Korean newspapers(Chosun Ilbo, Dong-A Ilbo, Hankyoreh newspaper, Kyungh Kyunghyang Daily News), to see differences of Asia and West news aspect and its reason, focusing on news topic, amount of news, news tone and foreign media sources. In amount of news, the percent of West(54.3%) was higher than that of Asia news(45.7%). In news tone, negative news were the most in Asia news, but the least in West news. Korean newspaper showed more positive attitude to West than Asia. 1786 news were classified into seven topics(morality and justice, politics, economics and science, society, diplomacy and national defense, human interest, people). In news amount of seven topics, Korean newspapers reported hard news like morality and justice more than soft news like human interest about Asia. However they reported many soft news about West besides hard news. In news topics and tone, hard news showed negative tone most and soft news showed neutral or positive tone most. As a result, Korean news showed the negative attitude to Asia and the positive to West. Among five main sources(media, government, private organization, individual and material), only media source affected the differences of news attitude to Asia and West. Asia media source took the more positive attitude to Asia than West. West media took the negative attitude to Asia most and the neutral attitude to West most. Korean newspapers used West media as main sources in the news of all areas except East Asia. As a result, Korean newspapers showed the West-centered-attitude and reported the negative news more than neutral and positive about Asia. It was suggested that Korean newspapers had better increase Asia news in diverse spheres by the direct reporting of the correspondent and the more use of Asia media through the internet.

• Korean journal of communication and information
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• v.39
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• pp.40-68
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• 2007

Despite many efforts to improve water and publicize Arisu, ordinary citizens' distrust in water is still intense. This study aims to analyze how newspapers, television and internet media in Korea covered water-related news, focusing on the type of articles, themes, news sources, and news values. As a result, the mostly mentioned theme in the media was the discussion about suitability of water as a drinking water, followed by impurified water, governmental policy on water, coverage on the water pipe, and result of examination of water quality. Also among newspapers, broadcasting, and the internet, the internet medium showed the most negative tone in covering water. Stories written by journalists with expertise were less than 1% whereas stories by ordinary journalists were mostly found. In conclusion, to cover public issues like water desirably, it is necessary to bring up journalists with expertise in environmental issues, to diversify news sources, and to do investigative reporting rather than reporting appealing to audience's amusement.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.17-27
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• 2020

News articles and blog posts have influence on social agenda setting and this study applied text mining on the subject of solar PV in rural area appeared in those media. Texts are gained from online news articles and blog posts with rural solar PV as a keyword by web scrapping, and these are analysed by sentiment analysis and topic modeling technique. Sentiment analysis shows that the proportion of negative texts are significantly lower in blog posts compared to news articles. Result of topic modeling shows that topics related to government policy have the largest loading in positive articles whereas various topics are relatively evenly distributed in negative articles. For blog posts, topics related to rural area installation and environmental damage are have the largest loading in positive and negative texts, respectively. This research reveals issues related to rural solar PV by combining sentiment analysis and topic modeling that were separately applied in previous studies.

• Informatization Policy
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• v.26 no.4
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• pp.20-35
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• 2019

We empirically analyze the effects of psychological factors, such as the fear of parenting, on fertility rates. An index is calculated based on the share of negative news articles on child care in all social articles from 2000 to 2018. The analysis result shows that as the index increases, the fertility rate after three years falls. This result is repeated in the correlation analysis, simple regression, and VAR analysis. According to Granger causality analysis, it is found that the relation between the index and the fertility rate after three years is not just a simple correlation but a causal relationship. There are differences among age groups. The fertility rate of women in their 20s and 30s shows a significant response to the index, but that of the 40s does not. The index affects the birthrate of first child, but do not affect the birthrate of second or more children. These results are consistent with the intuition that younger women are more likely to be affected by the negative articles about parenting, but not to those who have already experienced childbirth. This study is meaningful in that a significant index for predicting social phenomena is extracted beyond the limited use of news big data such as a simple keyword mention volume monitoring. Also, this big data-based index is a 3-year leading indicator for fertility, which provides the advantage of providing information that helps early detection.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.221-230
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• 2016

The public mostly get the information regarding real estate policy not from the press release of the government but from news articles. This type of information, though, might be delivered in a different frame depending on inclination of media or press. The media runs the articles within its own frame, so that it often conveys either expectation or concern depending on its inclination. This study analyzed the articles regarding 'Agreement to revise three major real estate regulations to perk up property market' and examined how the real estate policy imprinted in them depending on the disposition of the press. The results showed that the conservative press ran articles within a positive frame expressing favorable expectation. On the other hand, progressive press mostly kept neutral or unfavorable tone on the same regulations within the negative frame. Therefore, it was confirmed that there exist different frames within articles depending on their disposition.

• Journal of Korea Society of Industrial Information Systems
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• v.18 no.2
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• pp.59-69
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• 2013

By the end of 2012, there were 5.1 billion mobile communication subscribers in South Korea. The majority of subscriptions (97.3 percent) were for mobile phones, particularly smartphones. From 2010 to 2012, the number of mobile phone subscriptions increased 2,000 percent, growing from an initial subscriber base of 150 million. This paper explores the changing mobile communication landscape from a socio-technological perspective to understand the underlying drivers of change and their effects on the South Korean populace. A content analysis of 11,156 electronic newspaper articles mentioning mobile communication in South Korea and occurring between 2010 and 2012 was conducted. 5,119 keywords were extracted based on frequency statistics and further analyzed to determine the drivers of change. Based on this analysis, we conclude that South Korea's mobile communication environment is focused on rapid expansion of technology with minor consideration given to the social aspects of this change. This has resulted in several negative consequences and we urge for new policies by government and industry to address this gap.

• Annual Conference of KIPS
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• 2011.11a
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• pp.1191-1194
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• 2011

스타의 대중에 대한 인기가 브랜드의 이미지 제고와 상업적 영향을 끄는 마케팅 전략을 스타 마케팅이라고 한다. 오늘날의 스타는 방송, 연예활동뿐만 아니라 스포츠, 정치활동, 사회기여활동 등 다양한 분야에서 활약하며 스타의 이미지는 그 활약상에 영향을 받는다. 스타의 이미지는 브랜드 및 기업의 이미지로 직결되므로 그에 대한 사전분석은 마케팅에서 중요한 요소이다. 그래서 일반적으로 스타들이 활약하는 도메인을 분류하여서 그 스타에 대해서 검색을 하였을 때 어떤 분야에서 활약하고 기여를 하는지 그 기여도를 도메인에 따라 랭킹을 매기는 방법을 제안한다. 뉴스기사에서 텍스트 마이닝 기술을 이용하여 스타의 이름과 활동 도메인들에 대해서 관련단어를 빈도에 따라 추출한다. 그리고 관련된 단어들을 이용하여 스타에 대한 뉴스 중 각 도메인과 관련된 기사들을 카운트하며 도메인에 대해서 긍정 혹은 부정적인 보도내용일 경우에는 극성을 부여하여 그 가중치를 달리한다. 빈도 및 극성을 고려한 점수화에 의해 스타가 기여하는 분야에 대한 순위를 매긴다.