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http://dx.doi.org/10.14400/JDC.2022.20.3.019

The image of South Korea reported by the People's Daily  

Wu, Xiao-Ying (Dept. of Mass Communication and Advertising., Tong-myong University)
Kim, Hyeong-Gon (Dept. of Mass Communication and Advertising., Tong-myong University)
Publication Information
Journal of Digital Convergence / v.20, no.3, 2022 , pp. 19-26 More about this Journal
Abstract
The purpose of this study is to find out how Korea's national image is being established through content analysis of articles related to Korea by the People's Daily in China. There were 253 articles related to Korea published in the People's Daily from 2016 to 2020. Using content analysis methods, articles related to Korea were reviewed in five categories: number of articles, page, source, subject matter, and propensity to report. According to the results of the study, the number of articles related to Korea in the People's Daily has decreased since 2016, and the topic of articles has been in many political and social sectors. In 2016 and 2017, South Korea's decision to deploy THAAD led to a number of articles published in the military sector, and there were negative articles only in military articles. The majority of articles related to Korea in the People's Daily show that it describes Korea positively or objectively. In this regard, the People's Daily shows that it is building a positive image of Korea.
Keywords
National image; People's Daily; China; Korea; THAAD;
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