• Information Systems Review
• /
• v.18 no.3
• /
• pp.97-110
• /
• 2016

Real estate brokerage app service is an emerging online-to-offline (O2O) business model. This study analyze the relationship between the satisfaction and reuse of real estate app services through a survey of experienced users of the application. The results show that "ease of use" and "usefulness" of the online app service positively affect customer satisfaction and eventually affects reuse. Moreover, ease of use and usefulness of the offline brokerage introduced by the application positively affects customer satisfaction and eventually affects reuse too. One meaningful finding is the stronger impact of usefulness on customer satisfaction than that of ease of use in both online and offline situations. This finding implies that the value of usefulness is bigger than that of ease of use because of users who purposely use the application to find relevant real estates. The effect of online customer satisfaction on reuse is slightly higher than that of offline. This finding suggests that need to develop a strategy for online applications that focuses on enhancing the usefulness of real estate brokerage app services in the O2O market.

• Spatial Information Research
• /
• v.21 no.6
• /
• pp.69-80
• /
• 2013

Our country has made every efforts to develop Real Estate Transaction culture with emphasis on Licensed Realtors by introducing Real Estate Transaction Law in 1983. Also, MOLIT(Ministry of Land, Infrastructure and Transport) designated several organizations including KAR(Korea Association of Realtors) as Real Estate Transaction Information Network Licensees for data credibility enhancement and transaction transparency. Nevertheless, the level of law abiding spirit and transaction culture are still similar to those of the old 'Bokdeokbang' era. The under-developed transaction behaviors prevent the social capital of people's credibility on Licensed Realtors from advancing, and results in the outcomes of unnecessary social cost. That is, very low credibility on the data on Sales Items in the market and the fear of speculative real estate price uprise and market distortions are continuing on. In this context, the purpose of this study is to propose the model of GIS-based Modernized Real Estate Transaction System and its execution policies to support credible Real Estate Information to the general public for efficient transactions in the market. Accordingly, the study aims at contributing to the modernization of Real Estate Transactions, fostering competitiveness of Realtors in the Real Estate Market.

• Information Systems Review
• /
• v.22 no.3
• /
• pp.15-30
• /
• 2020

In the real estate industry, the latest changes in the Fourth Industrial Revolution, such as big data analytics, machine learning, and VR (virtual reality), combine to bring about industry change. Proptech is a new term combining properties and technology. This study aims to derive and analyze from a comprehensive perspective the quality factors (systems, services, interfaces, information) for mobile real estate brokerage services that are well known and used in the domestic market. The surveys in this study were conducted online and offline and a total of 161 samples were used for statistical analysis. As a result, all hypotheses were approved to except system quality and service quality. The results show that the domestic proptech companies who are mostly focused on real estate brokerage services, peer-to-peer lending, advertising platforms and apartments need to grow in various fields of proptech business of other countries including Europe, USA and China.

• Convergence Security Journal
• /
• v.21 no.1
• /
• pp.115-120
• /
• 2021

An O2O-based real estate brokerage web sites or apps are increasing explosively. As a result, the environment has been changed from the existing offline-based real estate brokerage environment to the online-based environment, and consumers are getting very good feelings in terms of time, cost, and convenience. However, behind the convenience of online-based real estate brokerage services, users often suffer time and money damage due to false information or malicious false information. Therefore, in this study, in order to reduce the damage to consumers that may occur in the O2O-based real estate brokerage service, we designed a false property information filtering system that can determine the authenticity of registered property information using artificial intelligence technology. Through the proposed research method, it was shown that not only the authenticity of the property information registered in the online real estate service can be determined, but also the temporal and financial damage of consumers can be reduced.

• Journal of the Korea Society of Computer and Information
• /
• v.10 no.6 s.38
• /
• pp.55-64
• /
• 2005

The design for an real estate system offer reliability information at once which of the information to extensive data collection of real estate and an real estate price decision Real estate policy make reflect to the appear and apply. The taste of an real estate buyer is various today that We have been changed into a buyer center in the market of the while of a salesman center Real estate area range of which brokerage business have been reduced gradually which are charging the task of an real estate intermediation. We take the influence to implementation of an real estate information system which real estate field range of brokerage business with real estate mediation business take charge have been reduced gradually. An Real estate circulation market are leading the change of the environment to be brings the change of the method of an real estate transaction. This paper has the purpose that lead new internet age to the design for contents system of real estate based on Web engineering, accomplish revitalization of real estate information system that offer Web service information.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.12 no.9
• /
• pp.3856-3868
• /
• 2011

Until recently, research trend in real estate has been focused on real estate market and the market analysis. But the studies on real estate training program development for real estate agents to improve their job performance are relatively short in numbers. Thus, this study shows empirical analysis of the needs for the training programs for real estate agents in Cheonan to improve their job performance. The results are as follows. First, in the survey of asking what educational contents they need in order to improve real estate agents' job performance, most of the respondents show their needs for the analysis of house's value, legal knowledge, real estate management, accounting, real estate marketing, and understanding of the real estate policy. This is because they are well aware that the best way of responding to the changing clients' needs comes from training programs. Secondly, asked about real estate marketing strategies, most of respondents showed their awareness of new strategies to meet the needs of clients. This is because new forms of marketing strategies including internet ads are needed in the field as the paradigm including Information Technology changes. Thirdly, asked about the need for real estate-related training programs, 92% of the respondents answered they need real estate education programs run by the continuing education centers of the universities. In addition, the survey showed their needs for retraining programs that utilize the resources in the local universities. Other than this, to have effective and efficient training programs, they demanded running a training system by utilizing the human resources of the universities under the name of the department of 'Real Estate Contract' for real estate agents' job performance. Fourthly, the survey revealed real estate management(44.2%) and real estate marketing(42.3%) is the most chosen contents they want to take in the regular course for improving real estate agents' job performance. This shows their will to understand clients' needs through the mind of real estate management and real estate marketing. The survey showed they prefer the training programs as an irregular course to those in the regular one. Despite the above results, this study chose subjects only in Cheanan and thus it needs to research more diverse areas. The needs of programs to improve real estate agents job performance should be analyzed empirically targeting the real estate agents not just in Cheonan but also cities like Pyeongchon, Ilsan and Bundang in which real estate business is booming, as well as undergraduate and graduate students whose major is real estate studies. These studies will be able to provide information to help develop the customized training programs by evaluating elements that real estate agents need in order to meet clients satisfaction and improve their job performance. Many variables of the program development learned through these studies can be incorporated in the curriculum of the real estate studies and used very practically as information for the development of the real estate studies in this fast changing era.

• Proceedings of the Korean Information Science Society Conference
• /
• 2000.10c
• /
• pp.228-230
• /
• 2000

부동산 정보는 많은 사람들이 관심을 가지며 현실 생활에서 많은 비중을 차지하고 있는 부분이다. 또한 부동산 정보는 변화가 많으며 실시간적인 성향이 짙고 지리적 특색이 상당히 강한 편이며, 또한 기존 정보의 매개체인 정보지와 공인중개사 사무소에서의 정보는 한계에 도달하게 되었다. 이에 대한 해결책으로 부동산정보는 전자지도를 기반으로 한 Internet-GIS 시스템을 활용한 부동산정보시스템의 도입이 절실하다. 본 시스템은 지리정보시스템(G.I.S Geographic Information System)의 장점인 전자지도를 이용하여 각 지역에 산재되어 있는 부동산정보의 체계적인 구축을 위한 데이터 베이스 설계와 인터넷에 적용시키기 위한 Internet-GIS 기술의 적용을 중점으로 한 실용성 있는 인터넷정보 시스템이다.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.3
• /
• pp.327-334
• /
• 2020

Recently, mobile and smart devices are rapidly spreading. As a result, real estate services, which were formerly face-to-face, have now been replaced by mobile environments. This study focuses on the real estate app service and 261 samples were used for the empirical analysis. The results of the hypotheses test using structural equation model are summarized as follows. First, performance expectancy, facilitating conditions, security and aesthetic perceived by users of real estate services have positively influence on positive attitude, but effort expectancy and social influence do not. Second, positive attitude of real estate services have positive effects on service Acceptance. Third, involvement moderated the relationship between positive attitude and service Acceptance. Based on the results of the analysis, it provided meaningful implications for practitioners and researchers in related fields.

• The Journal of the Korea Contents Association
• /
• v.8 no.12
• /
• pp.246-255
• /
• 2008

The purpose of this study is to suggest the way of effective management of real estate brokerage business by establishing the Job Model in real estate brokerage business in Korea. The AHP method, designed for professionals in a field, is used to establish the Job Model. The main result and implication of the study are as follows. The study found that real estate brokers recognize the importance of getting knowledge and information about the patterns and changes of the real estate market and economy, for the effective management of real estate brokerage business. The study therefore suggest that it is necessary to provide the brokers with education chance for the knowledge about the real estate market and economy.

• Journal of Korean Library and Information Science Society
• /
• v.42 no.2
• /
• pp.151-170
• /
• 2011

This article tries to analyze some examples applied the analytico-synthetic classification techniques found in the practical life. For this purpose, it selected and investigated the cases of the combination rules of the Hangeul, the number systems of the city buses of Daegu and Seoul Cities, information of the members of the wedding consulting agencies, information from real estate agents and court auction, and postal codes and direct distance dialing(DDD) numbers in Korea. It suggests that applying the analytico-synthetic classification techniques to the systems can improve them especially in the regards of notational systems.