• Title/Summary/Keyword: 복합적 지각 작용

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항해사 인지·지각 검사도구 개발

  • Kim, Jeong-Ho;Jang, Eun-Gyu
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2017.11a
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    • pp.252-253
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    • 2017
  • 동일한 작업환경과 작업조건을 가정하였을 때, 사고가 발생할 확률은 작업장에서 일하는 모든 사람들에게 거의 균등하다. 그러나 현실은 다른 사람들과 달리 특정하게 사고를 많이 발생시키는 사고 빈발자가 존재한다. 본 연구는 항해사 인 적성 평가도구를 개발하기 위한 기초단계로 항해사의 운항적성 중 지각 운동 영역에서의 운항적성을 평가하고자 하였다. 항해사의 지각 운동 영역에서의 운항적성 평가를 위해 CBT(Computer-Based Test)의 형태로 항해사의 지각 운동 영역을 측정하고자 하였으며, 지각 운동적 기능이 복합적으로 작용되는 항해의 특성 상 복합적인 측정이 가능한 형태로 검사를 구성하고자 하였다.

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Structural Analysis to In-store Experience Characteristics, Perceived Risks, Brand Attitude and Purchase Intention (IT기업 체험매장의 효과: 지각된 위험, 브랜드 태도 및 구매의도에 미치는 영향)

  • Han, Kye-Sook
    • Journal of Distribution Research
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    • v.12 no.2
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    • pp.1-22
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    • 2007
  • The primary purpose of this research is to develop and test a model that explains the process of how In-store experiences (physical environmental quality, personal interaction, product experience) through perceived risks and brand attitude influence purchase intention. Perceived risks and brand attitude are proposed as mediators that make a significant impact on purchase intention. Through structural equation modeling using 235 consumers who visited the experience store in IT Industry, we find that In-store experiences influence perceived risks, brand attitude and then enhance purchase intention. Thus, IT companies should make every effort to create In-store value for visited consumers. Based on these results, managerial implications for experience store operation and marketing strategy are discussed. Finally, limitation for this research and further research issues are suggested.

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Pet Loss and Complicated Grief: The Moderating Role of Perceived Social Constraints (반려동물 상실과 복합 애도: 지각된 사회적 제약의 조절 효과)

  • Ji-Yeon Jung;Ji-Eun Shin;Young-Shin Kang
    • Science of Emotion and Sensibility
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    • v.26 no.3
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    • pp.101-114
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    • 2023
  • Pets are increasingly becoming vital companions in human life, prompting researchers to focus on understanding the grief experiences of pet owners. Unlike other forms of loss, pet loss often leads to complicated grief, characterized by intense and prolonged sorrow. This is likely due to the comparatively lower societal value placed on the human-pet relationship, which may restrict pet owners from feeling truly understood by others. The subjective perception of these "social constraints" significantly hampers the process of recovering from pet loss and contributes to the development of complicated grief. In this study, we hypothesize that the perceived social constraints could intensify the transition from the initial shock of pet loss to complicated grief. The results confirm that pet owners' perceived social constraints play a moderating role in the relationship between the shock of pet loss and complicated grief. Notably, pet owners experience heightened levels of complicated grief when perceiving greater social barriers and constraints. By highlighting the pivotal role of perceived social constraints in comprehending the experiences of pet loss and grief, this study underscores the importance of social awareness and improvement.

Effects of Service Quality and Perceived Value of Regional Festivals on Intention of Word-of-Mouth in the trend of Convergence (융복합트렌드에 따른 지역문화축제의 서비스품질과 지각된 가치가 구전의도에 미치는 영향)

  • Cho, Bong-Seok;Heo, Chul-Moo
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.99-113
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    • 2017
  • The purpose of study was to test the effects of service quality of regional festivals showing the characteristics of convergence service and perceived value of visitors on intention of word-of-mouth, and the moderating role of perceived value between service quality and intention of word-of-mouth. For this empirical study, the data were collected and selected from 320 residents in Wonju province and visitors for Wonju Hanji Cultural Festival from all around from the South Korea by using structured questionnaires. The data were analyzed by hierarchical regression technique. The results showed that both of 7 factors of service quality of regional festivals and 2 factors of perceived value had a positive effect on visitors' intention of word-of-mouth. And also found out the only one out of two perceived value factors, namely 'non-monetary value' had the moderate roles between service reliability out of 7 service quality factors and intention of word-of-mouth. The results of study was summarized and theoretical implications of the findings with practical applications were discussed. After then, the directions for further study were presented based on the limitation of this one.

Effects of Perceived Interactions of Digital Transformed Services on Intention to Accept Technology (디지털로 전환된 서비스의 지각된 상호작용이 기술수용의도에 미치는 영향)

  • Lee, Dong-Yub;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.287-300
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    • 2021
  • The purpose of this study is to verify the influence relationship of digitally converted services on consumers' intention to use since traditional services are being converted to digital services due to technological development and increase in non-face-to-face services. The study consisted of a program development procedure and a program effectiveness verification procedure, and bootstrapping was performed to verify the mediating effect adjusted along with multiple regression analysis. The subjects of this study were 323 university (graduate) students and the general public residing in Korea. Results. First, it was found that the three perceived interaction factors (perceived communication, perceived control, and perceived reactivity) of digital transformed services had a positive effect on perceived usefulness and perceived ease of use, respectively. Second, the relationship of influence of technology acceptance intention was verified. Third, it was confirmed that the effect of the three perceived interaction factors of digital transformed services on intention to use was mediated by perceived usefulness and perceived ease of use. Fourth, the mediating effect mediated by digital disparity was confirmed. As a result, it was confirmed that the three perceived interaction factors of the digitally converted service are important factors in the intention to use the digitally converted service. This suggests that efforts are needed to minimize the digital divide.

The effects of manufacturing and sales companies and manufacturing companies' reputation and product types on the perceived product quality: focusing on cosmetic products (제조판매원과 제조원의 명성 및 제품유형이 지각된 품질에 미치는 영향: 화장품을 중심으로)

  • Lee, Suhaeng;Youm, Dongsup
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.71-81
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    • 2020
  • This study the effects of cosmetic product manufacturing and sales companies and manufacturing companies' reputation and product types to the customers on the perceived product quality. For this study purpose, the experiments were conducted targeting 8 groups using 2 × 2 × 2 factor design. Regarding the study results, first, the manufacturing and sales companies and manufacturing companies with higher reputation showed higher perceived product quality than the companies with lower reputation. Second, the reputation of manufacturing and sales companies and manufacturing companies was identified to have interactive effects on perceived product quality. Third, manufacturing and sales companies and product types have interactive effects on perceived product quality. Finally, manufacturing companies and product types have interactive effects on perceived product quality. This study results can provide valuable information for product manufacturing for manufacturing companies and marketing strategy planning for manufacturing and sales companies.

A study on the Continuous Intention to Use of Augmented Reality Applications: Focusing on the Technology Acceptance Model2(TAM2) (증강현실 애플리케이션 지속사용의도 연구: 기술수용모델2(TAM2)를 중심으로)

  • Yun, Sung-Uk;Kim, Geon;Kim, Hyun-Tae
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.383-394
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    • 2021
  • This study examines the determinants that affect the continuous intention to use of augmented reality applications by applying the technology acceptance model2(TAM2). A survey was conducted on 241 people, and the main results were derived by performing confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 and AMOS 21.0 programs. Presenting the results, it was found that the user's interface, interactivity, and relative advantage of the augmented reality application had a positive effect on perceived usefulness, and technological self-efficacy had a positive effect on perceived usefulness and perceived ease. Perceived ease of use had a positive effect on perceived usefulness, and both perceived usefulness and perceived ease had a positive effect on continuous intention to use of augmented reality applications. In future research, it will be necessary to verify the user effect of augmented reality applications by applying the fields of education or games.

Converged Study of Perceived Parental Autonomy Support, Growth Mindset, Grit, and Help-Seeking Behaviors Of High-School Students (고등학생의 지각된 부모의 자율성지지, 성장신념, 그릿, 회피적 도움추구행동에 대한 융합적 연구)

  • Ha, Jeong-Hye;Han, Cheon-woo
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.161-171
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    • 2021
  • The main purpose of this study was to investigate structural associates among high school students' perceived parental autonomy support, growth mindset, grit and avoidant help-seeking behaviors. There were 419 high school students participated for this study, and their perceived parental autonomy support, growth mindset, girt and avoidant help-seeking behaviors were collected through on-line survey. Descriptive analyses, Pearson correlation analyses, Structural equation modeling and Boostrapping analyses were performed to explore those relations through SPSS 25.0 and Mplus 8.2. First of all, as the result, it was found that the perceived parental autonomy support had positive effects on growth mindset and grit. Second, the growth mindset worked as a negative mediator for the association between perceived parental autonomy support and avoidant help-seeking behaviors. The results suggested that we should consider not only relations with parents but also individual growth mindset to increase high school students' self-regulated learning. Also, theoretical and practical implications were discussed.

The Effect of The Characteristics of One-Person Media on Intention of Usage: Focusing on The Mediating Effect of Perceived Value (1인 미디어의 특성이 사용의도에 미치는 영향: 지각된 가치의 매개효과를 중심으로)

  • Chen Yu, Fei;Chen, Xing
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.357-362
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    • 2022
  • This study classified the characteristics of one-person media into two factors: interactivity and entertainment, and investigated the effect on intention of usage and the mediating effect of perceived value. In order to confirm this, this study conducted an empirical analysis targeting Chinese people who have experience watching one-person media real-time broadcasting and Chinese students studying in South Korea. As a result of the analysis, it was found that the interactivity and entertainment of one-person media had a positive (+) effect on intention of usage, and the partial mediating role of the perceived value was also verified in the relationship between the characteristics of one-person media and the intention of usage. Based on the above results, characteristics such as interactivity and entertainment of one-person media were identified as important factors that can increase users' intention to use. In addition, it also introduces the significance of this study, and reviews the limitations of the study and the direction of follow-up research.

The effect of emotional priming on the product perceived usability (정서 점화가 제품의 지각된 사용성에 미치는 영향)

  • Kim, Myung Shik;Kim, Hyo Sun;Han, Kwang-Hee
    • Science of Emotion and Sensibility
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    • v.15 no.4
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    • pp.575-584
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    • 2012
  • Decades of psychological research have shown that emotion brings users various kinds of physical and psychological advantages and disadvantages. Moreover, this also impacts human decision-making. However, in spite of the weight of emotion, combined with HCI, relevant research is still insufficient. We hypothesized that the user's temporal emotion could influence the product evaluation, especially in terms of product usability. Two studies were carried out to investigate the effect of induced priming on user evaluations. In exp1, we manipulated participants' temporal emotions using positive and negative images from IAPS. In our results, we saw image priming had a statistically significant effect, with the positive condition group giving the product high ratings for usability. In exp2, emotional image manipulation was conducted with valence and arousal. As a result, we found that the variables of valence and arousal had some interaction effects. These studies have demonstrated that temporally induced emotion could affect users' emotion in different ways, in addition to influencing product evaluations.

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