• Archives of design research
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• v.15 no.3
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• pp.15-28
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• 2002

The purpose of this research is to identify the concrete imagery terms that characterize Korean cultural identity and to express Korean feelings and images through those words. We classified the selected imagery terms into the elements of design, the principles of design, abstraction, expression and function. As a result, new aspects of the Korean Image are as follows. 1, It recognized that the colors representing the Korean image are not only achromatic but also splendid. 2. Noble images with common images have taken up a large part of Korean traditional image. 3. Pleasant images as well as sad images should be presented as a new perspective to express Korean cultural identity. 4. Indirect image rather than direct image appears frequently, while positive/active image appears frequently. Since this image accounts for a large portion of Korean present image it cannot be overlooked as Korean traditional Image. 5. Korean traditional architecture is expressed as functional and rational. Up until now, representative imagery terms about Korean cultural identity appear to be positive and active and we know that Korean feelings and images are implying more variety to the image generally recognized at this time. Therefore, if today's various information technology, and values are compared and the continuity and changes of designs are appropriately combined above Korean cultural identity with these results, this will provide an essential direction for the development of global Korean designs.

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.53-54
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• 2003

현재 거대한 산업으로 형성되어온 만화의 이미지는 상업 광고나 정치선전, 공공홍보 등에 서 만화의 매체적 특성을 이용해 많은 효과를 얻고 있으며 복식에도 많이 응용되고 있다. 이러한 만화의 선두자인 조오지왕조 시대의 케리커쳐는 그 당시 많은 사람들에게 널리 보급되어 유행되었다. 케리커쳐의 어원은 Caricare라는 이탈리아어로 ‘싣는다’ 또는 ‘덧붙인다’라는 의미로 1646년 이탈리아의 화가인 마시니(Masini)가 그린 “일그러진 얼굴”을 캐리커처의 시작으로 보고 있다. (중략)

• Archives of design research
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• no.18
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• pp.75-84
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• 1996

모든 예술적 표현 활동은 서로 깊은 연관을 지니고 있으며, 복식 디자인 역시 예술적 표현 활동의 한 분야로서, 현대에 이르러 복식은 단순히 입는다는 개념을 탈피한 하나의 조형 예술로 인식되어지고 있다. 예술적 표현 활동은 조형 제작 활동의 주체인 인간이 예술적 표현의 의지를 사물로 객체화하는 과정에 있어서, 그 재료와 재료의 가공 기법을 통해 표현되는 활동이라고 말할 수 있다. 근자에 이르러 종이는 예술표현 활동에 있어서 진정한 표현 매재로 간주되고 있으며, 특히 종이를 예술적 표현을 위한 피동적 표면이라는 재료로서의 고정된 관념에서 탈피하여 입체적 조형이 시도되고, 이러한 종이의 입체로의 성형 가능성에 대한 발견은 조형 매체로서의 종이에 대한 새로운 시각을 제시하고 있다. 이에 본 연구는 종이 조형에 의해 표현되는 조형성을 복식에 적용시키기 위한 것으로서, 종이를 통한 조형성 표현의 여러 방법 중 특히 접기의 방법을 응용하여, 접기 기법의 조형요소로서의 특성과 인체와 결합하여 복식으로 이루어졌을 때 새로운 조형물로 인식되어질 수 있는 복식의 형태를 시도하였다. 작품은 접기 기법에 의해 형성되는 조형성을 복식을 응용하여, 복식에 대한 기하학적 조형성과 함께 새로운 실루엣과 이미지를 창출하며, 복식의 새로운 표현 영역의 확대를 위한 실물 작품으로 제작하였다.

• Journal of the Korean Society of Costume
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• v.61 no.9
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• pp.1-14
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• 2011

The purpose of this study was to understand the relationship between one's social-self image and Online Avatar image. Influence of these virtual images on one's attitude toward real world and commitment to the virtual world was examined. In addition, the gender difference was examined. A structural equation model with social self image as exogenous variable and influence of Avatar as endogenous variable was designed. Real and ideal Avatar images were the mediating variable in the model. Survey questionnaire was developed and data from 425 respondents were analyzed. Results indicated that the conceptual model was a good fit to the data. Respondents who perceived their social self-images importantly were likely to have real images of Avatars. Ideal image and real image had significant on commitment to virtual world and attitudes toward the real world. For male respondents, social self image had stronger influence on real image of Avatar and ideal image had stronger influence on commitment to virtual world than female respondents.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.90-103
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• 2004

The purpose of the present study was to investigate images pursued and purchase behaviors for clothing as determined by self-image. Data were collected through a self-administered questionnaire survey from March 3 to March 11, 2003 from 600 female students attending universities in Seoul; 514 were used for the data analysis. Data were analyzed by chi-square analysis, t-test, ANOVA, correlation analysis, tics, cluster analysis and Duncan's multiple range test. Self image was defined six factors: social image, gay image, intellectual image, girlish image, iron nerves image, image like a man and was classified three group avail of six factor: commonness type, social brilliance type, immature boldness type. The results showed significant differences in images of actual clothing worn by self and in the clothing image pursued among the groups determined by the self image. Significant differences were also found in clothing purchase behaviors such as monthly clothing expenditure, shopping frequency, store types, and the clothing items often used for expressing self-image among the groups divided by self-image.

• Journal of the Korean Society of Costume
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• v.59 no.5
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• pp.152-166
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• 2009

The purpose of this study was to propose a brand image profile by analyzing how the consumer perceived the rival brands having relative structure between corporate image, store image, and. product image. Fifty-two questions were prepared for the respondents, and 262 questionnaires were selected for analyzing. The data were analyzed by a frequency, a mean, a reliability, and a paired t-test of the SPSS 12.0. The results were as follows : 1. As influence rank of the brand image, a product image had greatest influence followed by a store image and a corporate image. 2. The factors, which were regarded as important from consumer, and satisfaction of those factors were evaluated. As a result of the analysis, the degree of satisfaction of the factors was relatively low than that of the importance. It was proved that the important factors of the brand's image and the degree of satisfaction of the factors were not the same from this study.

• The Research Journal of the Costume Culture
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• v.12 no.2
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• pp.199-210
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• 2004

This study was intended to identify the differences in perception of image words and perception dimension of desired image according to sex variable for college students in a school context. Data were collected by questionnaires distributed to 443 college students from August to September of 2000. After eliminating incomplete questionnaires, 396 were analyzed. As results of factor analysis, 7 desired image factors were determined for male and female, respectively. On the basis of these results, major perception differences were identified according to sex variable. Differently-perceived image words were as fellows: For intellectual image, male relates it with sporty while female relates it with graceful; for masculine image, male relates it with mature while female relates it with sporty; and for feminine image, male relates it with sexy and graceful while female relates it modest, pure, and cute. Multidimensional scaling was employed to determine the perception dimension of desired image. Two dimensions were accepted to interpret the results for both sex, respectively. 'Feminine-masculine' and 'conspicuous-plain' were criteria for male students, while 'unnatural-natural' and 'feminine-masculine' were criteria for female students.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.348-370
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• 2010

The purpose of this study was to propose some plan which could satisfy consumer's expectation emotional needs by comparing emotional scale between fashion brand image and brand website coloration image. For this study, 12 brand websites within four fashion zone, men's clothing, women's clothing, casual wear, and sports wear were chosen. The questionnaires were comprised of 27 emotional adjectives which were selected from previous studies. The questionnaires were distributed to university students and office workers for 3 to 17 on September. Among them, 118 questionnaires were analyzed by SPSS tool. The qualitative analysis for emotional adjective sorting, content analysis for website color chip sorting, and quantitative analysis for consumers were used in this study. Some differences exist between brand image and website coloration band image as the result. As the numbers of internet user became larger, the costumer's emotional image which gives maximum satisfaction is getting more important in fashion brand website. Therefore, fashion website managers should satisfy consumers with functional and emotional needs.

• Proceedings of the Korea Society of Costume Conference
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• 2003.05a
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• pp.40-40
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• 2003

본 연구의 목적은 재킷, 와이셔츠, 넥타이 색과 지각자의 성별에 따른 남성 정장착용자의 이미지 지각의 차이를 밝히고, 성별 및 연령에 따른 남성 의복의 색 선호도의 차이를 조사하는 데 있었다. 연구방법은 준실험방법이며, 피험자간(between-subjects) 실험설계를 사용하였다. 2$\times$2$\times$2$\times$2의 요인설계로서 지각자의 성별(2), 재킷 색(2), 와이셔츠 색(2), 넥타이 색(2)을 독립변인으로 사용하였다. 재킷 색은 진남색과 회색을 택하였고, 와이셔츠 색은 흰색과 파란색이었으며 넥타이 색은 빨강과 파랑이었다. 이미지 지각을 측정하는 문항은 6개 차원의 7점 양극 형용사 쌍으로 구성된 의미미분척도였으며, 그 차원은 능력, 품위, 활동성, 선호평가, 남성성, 현시성이었다. 피험자는 서울 시내에 거주하는 20, 30대 남녀 각각 132명씩 총 264명이었다. 자료분석은 SPSS 프로그램을 사용하였으며, 통계 분석방법은 Cronbach의 $\alpha$-신뢰도 계수 산출, t-검증, 사원변량분석, 이원변량분석, 일원변량분석과 Duncan의 다중범위검증을 실시하였다.

• Journal of the Korean Society of Costume
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• v.57 no.9
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• pp.32-48
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• 2007

This study analyzed image components of make-up image between fashion and advertisement of Christian Dior, also, this study examined, compared and analyzed their aesthetic characters. Then, it researched whether brand image was shaped exactly as the same method or not. The study was theoretical and established method; using more than a graduate student-major in clothing and make up, survey$(2004.5{\sim}6.)$ and SPSS 10 program statistics method. As the results, in Dior fashion and make-up, this study analyzed the factors of shape, color, material and texture, and both of them indicated the aspects of chic, classic, gorgeous and romantic image. Also, consumers understood them as a same image. This demonstrated that Christian Dior fashion and make-up have been shaping toward a same image as a same meaning.