• Journal of Korean Clinical Nursing Research
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• v.17 no.2
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• pp.228-238
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• 2011

Purpose: The purpose of this study was to investigate parent expectation and satisfaction with respect to pediatric inpatient care and to identify the variables related to parent satisfaction. Methods: The study was conducted in pediatric wards of a tertiary children's hospital in Korea. The participants were 361 parents of children who were inpatients. Data were collected using a structured questionnaire (The Pediatric Family Satisfaction Questionnaire) at the time of discharge. Results: The highest parent expectation domain was medical service. The parents were most satisfied with nursing service and least satisfied with general hospital service and accommodation. The parents expressed lower satisfaction with hospital facilities, equipment, noise, cleanliness, and communication by health care professionals. Parents with younger children reported higher expectation from the complete hospital service and those who had a longer length of stay reported higher expectation from the nursing service. Conclusion: To improve the quality of hospital services, we need to understand parent expectation and improve and provide clear communication. In addition, the general hospital service and accommodation should not be overlooked for improvement.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.5
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• pp.1197-1203
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• 2012

This study was to identify the influence of job satisfaction on the role clarity perception of the personnels except medical staffs of hospitals. The study subjects of this study were 486 personnels employed in the supporting departments of hospital. As the result of multiple regression analysis, policy decision showed the highest explanatory power on job satisfaction, We would conclude that in order to improve the performance level of hospital by increasing the job satisfaction of their non-medical personnels, the hospital managers should make efforts to raise the role clarity of them. Our study had some limitations. Especially, because measurement scale on job satisfaction used in our study didn't consist of subdivision, our findings would not show which area was more important in improving job satisfaction.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.313-337
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• 2000

오늘날 병원마케팅에서 간호서비스는 병원 내 어느 전문직보다도 가장 많은 시간을 고객인 환자와 합께 나누며 환자의 욕구 충족을 위하여 고도의 분업화된 제반 부서들간의 활동을 조정하고 융화시키는 역할올 통하여 환자들이 지각하는 병원서비스의 만족도에 종요 한 부분을 차지하고 있으므로 병원마케팅의 전략적 초점으로 전환될 필요가 있다. 의료 서비스는 특성상 전문성이 강해서 정보가 소비자에게 공유되지 못하고 있으며 비영리조직이라는 인식하에 의료 서비스에 대한 광고를 제한합으로써 실제적으로 소비자에게 필요한 의료 관련 정보들마저도 제한을 받는 경우가 많이 있다. 그리고 의료서비스의 무형성, 비분리성, 이질성, 소멸성의 특성으로 어떠한 의료 서비스를 이용할 것인지해 대한 결정을 고객이 하기 어렵기 때문에 오늘날 의료 소비자들이 의료제공 기관을 선택 할 때는 밑올만한 다른 사랑의 추천에 크게 의존하고 있는 것으로 알려져 있으며, 국내의 연구에서도 의료소비자들이 병원을 선택하는 주된 정보 획득 원천이 주변의 제 3자인 것으로 알려져 있다. 이러한 정보 전달에 구전 커뮤니케이션이 주요한 제3자적 억할을 한다. 이러 한 관접에서 불 때 의료 소비자둘 사이의 구전 커뮤니케이션은 마케 팅 전략상 매우 종요하 며 마케팅 관리측면에서 의료 소비자들의 구전 커뮤니케이션 형태톨 파악하는 것은 매우 중요한 일이라고 할 수 있다. 이에 본 연구는 구전 커뮤니케이션의 내용 및 경로 그리고 유형을 파악하고 이들 유형간 의료서비스의 만족도를 알아봄으로써 효파적인 병원 마케팅 전략을 수립하는데 필요한 자료를 제공하고자 한다. 본 연구의 결과를 증합해 보면 의료소비자들이 연령 성별 학력, 소득, 직업, 주거지가 비슷한 사람과 구전이 활발하게 일어냐는 것을 파악 할 수 있어 특히 상업적 광고가 제한 된 병원의 마케팅 전략에 oH우 유용한 것이 훨 수 있다. 또한 불만족한 소비자일수록 발신 자적 입장에 서서 주위의 사람들에게 활발한 구전 활동을 수행하고 었음을 알 수 있다. 이 는 의료 소비자들이 만족한 경우보다는 불만족한 경우에 더욱 구전을 수행하려는 의지가 강해짐올 시사한다. 따라서 병원은 소비자들의 불만을 감소시키기 위해 노력해야 한다. 특히 의료인의 친절함이 가장 많이 구전이 되는 것을 알 수 있었는데 의사나 간호사는 치료 나 간호의 직접적인 제공자로서 의료 소비자들의 만족도에 중요한 영향을 미치므로 의료소 비자들의 요구에 부응하는 서비스를 충족시켜 줄 수 있도록 노력해야하며 이러한 바탕 위에 병원마케팅 전략이 수립되어야 할 것이다.

• Proceedings of the Korean Society for Quality Management Conference
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• 2009.10a
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• pp.324-333
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• 2009

오늘날의 병원들은 환자가 의료기관을 선택하는 구매자 시장으로 변하게 되었고, 군 병원도 2004년부터 현역병의 의료보험적용이 가능해지면서 민간병원처럼 선택 받아야 하는 위치에 놓이게 되었다. 그러므로 군병원도 민간병원의 흐름과 함께 병원 이용고객들이 인식하는 의료서비스 품질, 고객만족도 및 고개충성도에 대한 관심이 필요하다. 따라서 정과 중심의 SERVPERF모델을 이용하여 지각된 군 병원의료 서비스 품질과, 고객만족 및 충성도에 관한 연구로 빠르게 변하고 있는 의료서비스 환경에서의 국민으로부터 신뢰를 받으며 군 의료서비스품질의 발전 방안을 모색하기 위해 본 연구를 시도하였다.

• The Journal of the Korean dental association
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• v.42 no.8 s.423
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• pp.571-578
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• 2004

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.337-347
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• 2021

This study was examined the impact of acculturation stress and job satisfaction on the organizational commitment among dispatched hospital-workers in UAE. Data were collected with a convenience sample of 107 from March 1 to August 30, 2016. Analysis was conducted using t-test, ANOVA, Spearman rank-order correlation coefficient and Hierarchical regression analysis. The results of the study showed that first, the lower the acculturation stress, the higher the job satisfaction and organizational commitment, and the higher the job satisfaction, the higher the organizational commitment. Second, job satisfaction was significant to predict the level of organizational commitment among dispatched hospital-workers in UAE. Therefore, it is important not only to enhance the job satisfaction but also to reduce the acculturation stress before dispatch in order to improve the organizational commitment of dispatched hospital-workers, and various programs need to be developed for such education.

• Journal of The Korea Institute of Healthcare Architecture
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• v.27 no.2
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• pp.49-56
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• 2021

Purpose: This study aims to provide a way to improve hospital satisfaction through improvement of hospital bulletins based on the analysis of the actual condition of hospital bulletins and satisfaction analysis for patients. Methods: First, a case study is conducted. After setting the analysis items based on previous studies and case study, a satisfaction survey is conducted on patients and statistical analysis is performed. Results: As a result of factor analysis, factors were classified into four categories: legibility, visibility, effectiveness, and frequency. As a result of the importance analysis through multiple regression analysis of four factors affecting hospital satisfaction, the importance of the "legibility" factor was the highest, followed by the "frequency", "effectiveness", and "visibility". As a result of the satisfaction analysis of the bulletins in the study site, the "visibility" factor was the highest, followed by "legibility", "effectiveness", and "frequency". Implications: In order to improve hospital satisfaction, the improvement of factors of high importance should be considered first. In other words, in hospital bulletins, legibility and frequency should be considered first. In addition, hospital satisfaction can be maximized by improving the level of factors and variables that are low in the satisfaction survey by factor.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.305-314
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• 2016

In order to examine the characteristics having influence on the satisfaction with clinical practice for the effective clinical practice, this study analyzed the satisfaction with clinical practice in accordance with the characteristics of major practice conditions, targeting 228 students of Dental Hygienics with experience in clinical practice in Daegu and Gyeongbuk region. In case of 4-year major practical conditions, high satisfaction with major, when students could choose the hospital for practice, and when there were lots of dental hygienists in the hospital for practice, the satisfaction with clinical practice was high(p<.05). In case of 4-year course, high satisfaction with major, and when there were lots of dental hygienists in the hospital for practice, the satisfaction with clinical practice evaluation was high(p<.05). In case of 4-year major practical conditions, high satisfaction with major, dental hospital, when students could choose the hospital for practice, and when there were lots of dental hygienists in the hospital for practice, the satisfaction with interpersonal relation was high(p<.05). In case of 4-year course, high satisfaction with major, and when students and school could choose the hospital for practice, the satisfaction after practice was high(p<.05).

• Journal of Digital Convergence
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• v.12 no.10
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• pp.455-466
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• 2014

This study has been implemented to improve the quality in geriatric hospital through the Hospital Accreditation. So research a change in the perception and attitude of the Patient Safety, Organizational Culture, Job Satisfaction, Financial Performance of hospital staff after the Hospital Accreditation. For this, a survay was conducted from April 1 to July 20, 2014 to targeting staffs of eight geriatric hospital in the Busan city. Thus, a total of 283 questionnaires were used in the study. Firstly, It was found that change in the perception and attitude of the Patient Safety, Organizational Culture, Job Satisfaction, Financial Performance of hospital staff after the the Hospital Accreditation. Secondly, It was found that a statistical correlation among variables such as Patient Safety, Organizational Culture, Job Satisfaction, Financial Performance. Thirdly, Organizational Culture, Job Satisfaction, Financial Performance had a positive effect on Patient Safety. Therefore, we should develop the Hospital Accreditation program with the internal assessment to implement health care quality and patient safety to ensure a complete job satisfaction of hospital staffs in the Hospital Accreditation program further improve the evaluation process of hospital care.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.239-246
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• 2017

We study convergent influence on Job Satisfaction(JS) and its association with Self Efficacy(SE), Job Characteristics(JC) and Occupational Stress(OS) among Hospital Administrative Staff(HAS). The survey was administered to 221 staff from 11 general hospitals located in Jeonbuk area from Nov. 1st, 2016 to Jan. 31st, 2017. The structured self-administered questionaries were used. JS was positively correlated with SE and three sub-domains of JC, and it was negatively correlated with seven sub-domains of OS. With the analysis of covariance structure, OS was more influential on JS than SE and JC. The study found the higher SE and JC, and the lower OC tend to increase JS. The results indicate that the efforts, to increase SE and JC, and to decrease OS, are required to increase the JS of HAS. The results are expected to be useful for organization personnel management to increase the JS of HAS. In the following study, the analysis about convergent additional factors of influence on JS will be needed.