• Journal of the Korean hospital association
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• v.31 no.2 s.276
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• pp.4-7
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• 2002

• Journal of the Korean hospital association
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• v.31 no.5 s.279
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• pp.54-58
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• 2002

• Journal of the Korean hospital association
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• v.24 no.12 s.230
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• pp.33-37
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• 1995

• Journal of the Korean hospital association
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• v.35 no.5 s.303
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• pp.76-86
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• 2006

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.321-330
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• 2020

In this study, we analyzed the factors influencing internal marketing at hospitals on job satisfaction and customer orientation among nurses in order to provide basic data necessary for management of nursing personnel. From December 26, 2018 to January 4, 2019, the study surveyed 255 nurses at a general hospital in Gyeonggi Province. For data analysis, frequency analysis, factor analysis, correlation, and linear regression analysis were performed using the SPSS 21.0 program. First, the results of this study show that the effect of marketing inside the hospital on job satisfaction was statistically significant. Second, marketing inside hospitals was found to have a statistically significant effect on customer orientation. Thirdly, it was found that the effect of job satisfaction on customer orientation was statistically significant. Fourth, the effect of job satisfaction parameters on the relationship between marketing and customer orientation within the hospital 1st and 2nd stages appeared to have a statistically significant positive (+) impact, and three steps were found to be independent variables. The regression coefficients for organizational vision and future image, organizational attributes and systems, communication, and education/training system by sub-factors of internal marketing at hospitals significantly appeared.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.9
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• pp.4082-4089
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• 2012

This study is to provide basic data for a higher level of customer satisfaction by investigating the satisfaction factors of and dissatisfaction factors for the outpatients. The survey was conducted with the outpatients in a general hospital located in Daejeon on October 24, 2011. A total of 160 questionnaires were distributed and 144 copies were used as the statistical analysis. As a result of the research, it is found that convenience is the most influential factor to affect on the overall satisfaction and willingness to recommend to other people among the characteristics of the administrative support division, which is the quickness and simplicity of the admission and receipt procedure, and it is also found that the comfortability of examination room and outpatient treatment waiting room affects on it in common. In conclusion, it is considered that if a customer-oriented hospital management system is built and operated for the satisfaction of customers, the competitiveness of hospital will be improved and the sustainability of hospital will increase and the business goal that is customer satisfaction management will be achieved.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.249-256
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• 2019

The purpose of this study was to analyze the association between discrimination and job satisfaction among non-regular office workers. The data was collected from 128 employees of 7 university hospitals using a standardized questionnaire. In research methodology, the data was analyzed with descriptive statistics, t-test, ANOVA, pearson's correlation, multiple regression analysis. The results of the study are as follows. Unjust working environment, position unfairness, employment instability were found to have a negative(-) effect on job satisfaction. Gender, education, income in general characteristics had a significant negative(-) effect on job satisfaction. The discrimination of non-regular office woman workers was higher and job satisfaction was lower than that man workers. These results showed that hospitals need active efforts to create friendly work environment for non-regular woman workers.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.261-271
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• 2017

This study analyzed the factors of job satisfaction, organizational commitment and turnover intention of hospital members.The subjects of the study were interview survey, t-test, ANOVA and regression analysis of 355 people including administrative staff, medical technician, nurses. As a result of the study, the administrative staff had low job satisfaction, high organizational commitment, and negative intention to turnover. The medical technician' job satisfaction and organizational commitment level were low, but there was a willingness to leave because of external job opportunity and excessive job amount. Nurses' job satisfaction and organizational commitment were high, but they showed high turnover intention due to external job opportunities. Presenting options of shortage personnel at small- and medium-sized hospitals in the model project government policy. It is expected that timely and practical measures for efficient hospital management will be presented.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3741-3750
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• 2014

This study investigated the emotional labor factors influencing job involvement, job satisfaction and turnover intention of clinical nurses. Study subjects were 258 nurses at a hospital in B city. The data was collected from October 11, to November 30, 2013. The data was analyzed using the SPSS win 21.0 program. The mean scores were 3.47 for emotional labor, 2.94 for job involvement, 2.88 for job satisfaction, and 3.49 for turnover intention. Emotional labor was negatively correlated with job involvement and job satisfaction, but positively correlated with the turnover intention. Multiple regression analysis showed that the participant characteristics after controlling for emotional labor had 33.9% of the explanatory power on job involvement 16% on job satisfaction, and 19.8% on the turnover intention. The results indicate that the emotional labor of nurses influences their job involvement, job satisfaction and turnover intention Therefore, it is necessary to concentrate on improving the emotional labor of nurses to increase their job involvement and job satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4935-4942
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• 2013

The purpose of this study is to verify the effects of hospital employees' communication satisfaction on their perceived organizational effectiveness. Four research hypothesis are established for the purpose of this study. The subject of this study were 473 employees who were working at 10 general hospitals in Korea. The survey was done with structured questionnaire from January 3 to February 8, 2013. The results of stepwise regression analysis show that hospital employees' communication satisfaction positively affected organizational effectiveness. Interaction effects between employees' communication satisfaction and work types had stronger effect on organizational growth than organizational stability. It can be pointed out as an important issue that communication satisfaction score of medical support occupation is the lowest level(3.11 points out of 5 points). If hospitals want an integration of organization, it is required to develop method or skill to increase communication satisfaction among employees.