• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.761-771
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• 2016

This study is significant for its proposed health care quality improvement methods to study the relationship between the medical service quality and customer loyalty in the regional hub public hospital. The subjects were selected 604 people who visited the regional hub public hospital to customers from June 9 to June 30, 2014 as the final survey. The analysis was conducted hierarchical regression analysis to identify factors affecting the reliability factor analysis and customer loyalty. In conclusion showed that accessibility factors affecting customer loyalty, awareness hospital, the perceived value of cost-effectiveness, human services on a significant impact. The regional hub public hospitals by focusing efforts I have a continuity of customer care through constant management in order to provide quality health care, increase the frequency of use and loyalty are needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.456-467
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• 2019

The rapid aging of South Korea is causing difficulties in meeting the man-power demands for the increasing number of elderly nursing hospitals. To cope with this gap in supply and demand, more foreign workers are now being hired to provide elderly care services. The purpose of this study is to examine the influence of the quality of the care services provided by foreign caregivers in nursing hospitals for the elderly. For this purpose, the researcher surveyed 249 senior citizens who are receiving care services from Chinese-Korean caregivers in six elderly nursing hospitals in Seoul and Gyeonggi region. The data collected from the survey were analyzed through SPSS and AMOS. The result of the analyses showed that, first, the quality factors of the care services of the caregivers at elderly nursing hospitals, such as reliability, responsibility, empathy, formality, and expertise, all turned out to have a positive correlation with the trust in, satisfaction with, and intent to revisit the institute. Second, thefluencing factors for the qualities of the care services by Chinese-Korean care givers in elderly nursing hospitals included responsiveness, materiality, and expertise, while the factors that influenced satisfaction with significance included trust, materiality, and expertise. Also, the trust in and satisfaction with the institution both influenced the intent of revisit in a positive manner. Third, the indirect effect of trust in the relationship between the quality of the care services by the Chinese-Korean care givers and satisfaction, appeared in all independent variable except for responsiveness, which was a factor of the quality of the care services. And, it was also shown that the satisfaction level had an indirect effect in the relationship between trust and revisiting intent. The result of this study implicates that, in order to cause the quality of the care service by the Chinese-Korean care givers in elderly nursing hospitals to increase the revisit rate, it would be necessary to provide a strategy to increase the levels of trust and satisfaction through a higher quality level of care services.

• Quality Improvement in Health Care
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• v.11 no.1
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• pp.72-83
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• 2004

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.331-340
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• 2022

A descriptive study was attempted to identify the factors affecting of nursing organization culture, communication competence, and professionalism on nursing service quality of small and medium-sized hospital nurses. The study were 166 nurses from hospital nurses located in G metropolitan city, and the data collection period was from August 22 to August 30, 2019. Data were analyzed PASW 18.0 program. As a result, the factors affecting on nursing service quality were professionalism(𝛽=.485, p<.001), communication competence(𝛽=.354, p<.001), hierarchy-oriented organization culture(𝛽=.154, p<.01). The adequacy of the multiple regression model was very significant at the F statistic 64.75(p<.001), explanatory power of 54.6%. Based on this study, it can be useful as basic data for exploring ways to improve nursing service quality and developing nursing intervention programs.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.247-249
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• 2010

This study focused on hospital quality of service to the customer service center into contact with the contents of the results were comprehensive evaluation. In this study, a variable that is committed, the hospital service quality and customer satisfaction, and relationships about reuse of the hospital, the hospital's strategic management could be because of the foundation. The study quality of hospital services and patient satisfaction, and reuse of the impact of the relationship between the quality of service in the hospital, the customet satisfaction, very significant according to the reuse of. A customer-centric future, these results provide guidelines for hospital management can be applied to further strengthen competitiveness are expected.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.597-605
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• 2017

Although the medicine is developed to support the quality of treatment, if we do not increase the quality of health care for customer satisfaction, customer satisfaction does not rise any more. The competitiveness of the hospital slows down since the visitor to the hospital is reduced. It is medical reason that the focus of the medical information moves from doctors to customers. This study analyzed websites, the private hospital located in Busan. The websites provide contact information; web-based information from health services is increasing. Statistical analysis was carried out cross analysis using available variables on websites by using the SPSS 21.0 for Version. Departments were also significant, depending on the health services by the external contact elements and contact elements designed to study the problem in analyzing the results presented in this study. This means the contact is different by departments. The results of this study is to better consider the Departments website when making specific characteristics we expect the increase of health care quality and patient satisfaction.

• Journal of the Korean Society of Food Science and Nutrition
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• v.35 no.10
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• pp.1491-1497
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• 2006

The purpose of this study was to analyze the relationship among inpatients' perceptions of foodservice quality, satisfaction and revisit intention. Questionnaires were hand-delivered to 350 inpatients and a total of 230 questionnaires were usable (response rate 65.7%), Statistical data analysis was completed using the SPSS Win 11.0 for descriptive analysis, independent t-test, $x^2$ test and k-means cluster analysis. The results of this study can be summarized as follows: The average score of overall importance of meal service in medical service was 4.25 out of 5.0, yet the score of overall quality of meal service and value had lower than importance score. A helpfulness to medical treatment (3.48), bringing customer happiness (3.18), overall satisfaction for foodservice (3.66), satisfaction based on expectation before discharge (3.53) and offering foodservice apt to hospital reputation (3.40) were measured as expressions of satisfaction. As a result of clustering analysis, two clusters were classified and named as affirmative opinion group and negative one. Expectation for four factors of foodservice quality between two groups had no significance. But affirmative opinion group had significantly higher score than negative one in perception and satisfaction. Affirmative customers' intention to revisit in the near future was evaluated as high in both considering general medical service (4.04) and reflecting meal service level (3.84).

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.56-66
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• 2022

The purpose of this study was to investigate the job satisfaction and quality of life of nurses in a integrated nursing care service ward (INCSW) and a general ward (GW). A total of 88 nurses working in INCSW and GW were invited and followed up for 6 months over 3 times. There was no significant difference in job satisfaction between INCSW and GW for 6 months, while there was a difference in quality of life: overall quality of life (1st p=.033, 2nd p=.030), and overall general health (1st p=.049). Comparison of two groups by period in job satisfaction, there were statistically significant differences of the item 'recognition from the organization and professional achievement' (2nd versus 3rd, p=.037) and 'interpersonal interaction with respect and recognition' (1st versus 3rd, p=.005; 2nd versus 3rd, p=.006) in the INCSW. Comparison of two groups by period in quality of life, there was a statistically significant difference of the item 'overall quality of life' (1st versus 3rd, p=.025; 2nd versus 3rd, p=.010) in the INCSW. Development of various nursing strategies (such as manpower arrangement that reflects the nursing skill levels, patient needs, job training and organizational culture before placement) can be helpful for improving nurses job satisfaction and quality of life in INCSW and GW.

• Proceedings of the Korean Society of Health Policy and Administration Conference
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• 2004.05a
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• pp.169-185
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• 2004

최근 병원 간 경쟁이 격화되고 의료시장의 개방이 임박하면서 많은 병원들이 경쟁력강화를 위한 전략 수립에 많은 노력을 기울이고 있다. 일반적으로 서비스산업의 경영에 있어서 고객의 요구를 파악하고 이를 경영관리에 반영하는 것은 중요한 경쟁력강화 전략의 하나로 인식되고 있다. 특히 의료서비스에 있어서 환자 만족은 소비자 선택에 직접적인 영향을 미치고 있는 것으로 나타나고 있다(Burns, 1994). 최근 강조되고 있는 환자중심의 병원도 병원을 찾는 환자를 의료소비자 개념의 고객으로 보고 그들을 만족시킬 수 있도록 의료 기술적, 인간 관계적, 서비스 편의적 노력을 다해야 한다는 의미를 내포하고 있다. 병원에서의 환자만족 향상 노력은 그 자체가 매우 다차원적인(multidimensional) 개념으로 양질의 의료서비스를 통한 삶의 질 향상과 환자들에게 병원에 대한 좋은 이미지를 심어줌으로써 충성도를 높이고자 하는데 그 목적이 있다. (중략)

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2006.05a
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• pp.335-342
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• 2006

국내 병원들은 의료서비스 시장 개방을 눈앞에 두고 있다. 의료서비스의 시장 개방은 의료 공공성을 유지하면서 의료서비스의 질 향상을 기대할 수 있는 반면, 의료비의 상승과 의료의 양극화 우려를 동시에 내포하고 있다. 의료산업에서 가장 중요한 것은 물론 의료서비스의 품질이다. 그러나 이제 글로벌 경쟁에 대비해야 하는 국내 상황에서 다양한 경영전략이 필요한 때이다. 여기서는 급변하는 병원산업에서 향후 허용될 것으로 예상되는 의료기관의 다양한 광고전략 중에서 정보기술을 기반으로 하는 브랜드 커뮤니티에 관련하여 병원이 대비해야 할 활용전략을 제시한다. 여타 산업에서의 브랜드 커뮤니티 성공요인과 사례를 바탕으로 병원종사자 뿐만 아니라 의료서비스 이용자들을 위한 의료산업에서의 온라인 커뮤니티 구축에 초점을 두었으며, 본 연구에서 제시하는 병원의 브랜드 커뮤니티를 활성화하는 6가지 요소는 운영자의 역량, 프리미엄 가치의 제공, 독특한 컨셉, 보안과 확장성이 보장된 장, 오프라인 모임, 그리고 다양한 홍보루트이다.