• Journal of Service Research and Studies
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• v.3 no.1
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• pp.33-53
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• 2013

In the 1st half of 2009, Hana Bank was first to launch the smart banking service in Korea and thereafter, the smart banking system spread rapidly within Korea. Until 2010, the users have reached about 2,610,000. So, for more profit, how to make the smart banking early-adopters continually use the service has became the key issue. But, there are only few researches on continuous acceptance of smart banking service now. The aim of this study is to find out factors influncing continuous acceptance of smart banking service and the appropriate model for it. After analyzing the market status of smart banking service, Security, Service Scalability and UI convenience were chosen to be the most important independent variables. And research model was designed based on Expectancy Disconfirmation Theory and Post Acceptance Model. To verify the model, a survey targeting at smart banking service users was implemented.

• Convergence Security Journal
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• v.7 no.2
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• pp.119-128
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• 2007

Since the internet banking service was introduced to Korea in 1999, the service has placed itself as an indispensable service to most users. The internet banking, which provides convenience for internet users as well as efficiency for banks, is expected to increase its importance more and to play a bigger role as a passage of funds. Meanwhile, numerous accounts as to the misusage of the internet banking service have been reported and the types and size of damages, especially making illegal money transfers and embezzling user information through computer hacking, tend to increase continuously. This paper points out fundamental problems of the current internet banking service by analyzing the all components of the internet banking service and fitting the results of structural analysis of hacking threats in accordance with service flow. This paper also attempts to propose the means to minimize the hacking threats of the internet banking service.

• Management & Information Systems Review
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• v.36 no.3
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• pp.167-184
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• 2017

In this study, we investigated the effect of offline banking trust on smart banking trust. As influencing factors of smart banking trust, this study compared offline banking trust, smart banking's system quality, and information quality. For the empirical study, 186 questionnaire data were collected from smart banking users and the data were analyzed using Smart-PLS 2.0. As results, it was verified that there is trust transfer in FinTech service, by the significant effect of offline banking trust on smart banking trust. And it was proved that the effect of offline banking trust on smart banking trust is lower than that of smart banking itself. The contribution of this study can be seen in both academic and industrial aspects. First, it is the contribution of the academic aspect. Previous studies on banking were focused on either offline banking or smart banking. But this study, focus on the relationship between offline banking and online banking, proved that offline banking trust affects smart banking trust. Next, it is the industrial contribution. This study showed that offline banking characteristics of traditional commercial banks affect the trust of emerging smart banking service. This means that the emerging FinTech companies are not advantageous in the competition of trust building compared to traditional commercial banks. Unlike traditional commercial banks, the emerging FinTech is innovating the convenience of customers by arming them with new technologies such as mobile Internet, social network, cloud technology, and big data. However, these FinTech strengths alone can not guarantee sufficient trust needed for financial transactions, because banking customers do not change a habit or an inertia that they already have during using traditional banks. Therefore, emerging FinTech companies should strive to create destructive value that reflects the connection with various Internet services and the strength of online interaction such as social services, which have an advantage over customer contacts. And emerging FinTech companies should strive to build service trust, focused on young people with low resistance to new services.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.372-384
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• 2011

The purpose of this study is empirically analyzing the effects of external factors(user knowledge, service characteristics, security), perceived risk, trust, ease of use, and usefulness on continuous customer acceptance in Internet banking. To achieve the goal, we develop the extended Technology Acceptance Model(Ex-TAM) based in the theoretical backgrounds of the Technology Acceptance Model(TAM). To test the new model(Ex-TAM), path analysis is performed by AMOS 4.0 package as a statistical tool. The finding indicate that 4 factors(service characteristics, ease of use, usefulness, trust) are significant. However, 2 factors(security, perceived risk) are not significant, user knowledge is partly significant.

• The Journal of Information Systems
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• v.22 no.1
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• pp.201-223
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• 2013

모바일뱅킹은 빠르게 성장하고있으며 은행서비스의 많은 부분이 모바일뱅킹에서 제공되고 있다. 하지만, 모바일뱅킹을 사용자들이 수용하는데 개인의 혁신성이 어떠한 영향을 미치는지에 대한 연구는 많이 이루어지지 않고 있다. 불행히도 모바일뱅킹은 그 특성상 제한된 화면을 사용자들이 사용하기가 용이하지 않다. 본 연구는 개인혁신성(PI)의 관점에서 모바일뱅킹을 수용하는데 영향을 미치는 요인을 밝히고 자하였다. 특히 다른 정보시스템에서 많이 사용된 지각된 유용성(USF) 및 사용의 용이성(EOU) 변수뿐만 아니라 지각된 즐거움(ENJ)의 요인을 추가하여 모바일뱅킹 수용에서 영향요인을 분석하고자 하였다. 또한, 본 연구에서는 336명의 모바일뱅킹의 사용자들에게 설문을 실시하였으며, 응답자들을 두 그룹(개인 혁신성이 높은 그룹과 낮은 그룹)으로 분류하여 구조방정식모형에서 집단간차이를 분석하였다. 본 연구결과 개인 혁신성(PI) 모바일뱅킹 수용에 영향을 미치는 것으로 분석되었다. 세부적으로 분석해 보면 개인혁신성이 높은 그룹이 낮은 그룹 보다 더 많은 영향을 받는 것으로 분석되었다. 특히, 사용의도와 사용의 유용성 그리고 지각된 즐거움 사이의 경로계수 값의 크기가 개인혁신성이 높은 그룹이 낮은 그룹보다 높았다. 여기서 지각된 즐거움의 경우 개인 혁신성이 높은 그룹이 낮은 그룹 보다 더 많은 영향을 받는 것으로 분석되었다. 이러한 연구의 결과는 모바일뱅킹 서비스의 성장과 확대에 실무적으로 사용할 수 있을 것으로 분석된다.

• Review of KIISC
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• v.18 no.5
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• pp.62-72
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• 2008

인터넷 뱅킹은 인터넷을 통해 금융 업무를 처리하는 시스템으로, 시 공간적 제약이 없어 이용자가 크게 증가하고 있지만 인터넷을 기반으로 한 웹 공격으로 인하여 많은 위협을 받고 있다. 인터넷 뱅킹은 서비스를 제공하는 은행에 따라 사용자 인터페이스와 처리 방법이 매우 다양하므로, 인터넷 뱅킹 시스템을 목표로 한 웹 공격을 탐지하기 위해서는 해당 인터넷 뱅킹 서비스의 특징을 반영할 수 있는 고유의 패턴을 생성해야 한다. 본 논문에서는 서열 정렬 알고리즘을 이용하여 인터넷 뱅킹 이용에 대한 정상 및 비정상 패턴을 자동으로 생성하여 웹 공격을 탐지하고 분석하는 방법을 제안한다. 제시한 방법의 성능 평가를 위하여, 모의 인터넷 뱅킹 프로그램을 설치한 후 정상적인 이용과 웹 공격을 시도한 자료를 구분하여 수집하고 유사도를 측정하였다. 실험결과 제안된 기법이 오탐율이 낮고 탐지 성능 또한 뛰어남을 확인하였다. 그리고 전문가의 도움 없이 정상 패턴과 비정상 패턴을 생성할 수 있어 효율적으로 변형된 공격이나 새로운 공격을 차단하고 비정상 행위에 판단에 대한 근거를 제시할 수 있음을 보였다.

• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.89-98
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• 2009

초고속 인터넷 서비스 보급의 확산에 따라 인터넷 이용이 더욱 편리해지고 일상화되면서 인터넷 뱅킹은 새로운 기술혁신의 수용이 아니라 생활 속에 자리 잡은 일상의 금융서비스가 되었다. 이러한 디지털 금융환경의 변화로 인해 이제 국내에도 인터넷 전문은행의 도입에 대한 시장여건이 한층 성숙되어지고 있으며, 이에 따라 인터넷 전문은행의 성공적인 시장 진입의 가능성에 대한 관심도 그 어느 때 보다 고조되고 있다. 본 연구는 이러한 시장의 관심을 반영하여, 기존 인터넷 뱅킹 사용자들이 인터넷 전문은행이 도입 될 경우 전환에 대해 어떠한 수용태도를 보일 것인지에 대해 실증 분석을 통해 그 가능성을 타진해 보고자 하였다.

• Information Systems Review
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• v.7 no.2
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• pp.85-100
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• 2005

Mobile banking, a type of digital convergence, has recently spread in the ubiquitous age. This study intends to identify the factors that affect the adoption of the mobile banking, which is a field similar to, but even more specialized than, the Internet banking. The results indicate that the significant factors affecting the usage of mobile banking are usefulness, service quality, and instant connectivity, while usability and social influences are not significant. These results are expected to be used for marketing the mobile banking and establishing the technological strategy by the telecommunication and banking organizations.

• The KIPS Transactions:PartC
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• v.17C no.3
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• pp.223-232
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• 2010

Due to the advance of Internet, offline services are expanded into online services and a financial transaction company provides online services using internet baning systems. However, security problems of the internet banking systems are caused by a lack of security for developing the internet banking systems. Although the financial transaction company has applied existing internal and external standards, ISO 20022, ISO/IEC 27001, ISO/IEC 9789, ISO/IEC 9796, Common Criteria, etc., there are still vulnerabilities. Because the standards lack in a consideration of security requirements of the internet banking system. This paper is intended to explain existing standards and discusses a reason that the standards have not full assurance of security when the internet baning system is applied by single standard. Moreover we make an analysis of a security functions for the internet baning systems and then selects the security requirements. In this paper, we suggest a new protection profile of the internet baning systems using Common Criteria V.3.1 from the analysis mentioned above.

• Information Systems Review
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• v.9 no.2
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• pp.67-83
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• 2007

This study deals with an important but ignored topic in previous IS research, so called trustee issue. The purpose of this study is to compare the influencing strengths of trust types on the customers' intention to adopt IT services. The research results showed that the influences of the customers' self-trust and the trust in mobile channel on the customers' intention to adopt mobile banking are statistically significant. However, unlike the results of previous research, it was revealed that the customers' trust in vendors is statistically insignificant in mobile banking services.