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A Study on the Factors Affecting the Usage Intention of the Mobile Banking Service in the Digital Convergence Age  

Kwahk, Kee-Young (Department of Management Information Systems, Keimyung University)
Lee, Yu-Jin (Hanaro Management Consultation Co., Ltd.)
Publication Information
Information Systems Review / v.7, no.2, 2005 , pp. 85-100 More about this Journal
Abstract
Mobile banking, a type of digital convergence, has recently spread in the ubiquitous age. This study intends to identify the factors that affect the adoption of the mobile banking, which is a field similar to, but even more specialized than, the Internet banking. The results indicate that the significant factors affecting the usage of mobile banking are usefulness, service quality, and instant connectivity, while usability and social influences are not significant. These results are expected to be used for marketing the mobile banking and establishing the technological strategy by the telecommunication and banking organizations.
Keywords
Digital Convergence; Mobile Banking; Internet banking; Technology Acceptance Model;
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