• Management & Information Systems Review
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• v.30 no.1
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• pp.211-226
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• 2011

This study was intended to investigate the attributes of the Internet shopping mall and to examine the effects of each attribute on the consumer purchase intention. 279 valid responses of total 300 questionnaire were used for the analysis of this study. Both the exploratory factor analysis and reliability analysis were conducted to evaluate the conceptual validity and internal coherence of the determining variables and the use intention. The factor analysis resulted in identifying the five factors of the Internet shopping mall and on the multiple regression analysis, three of the five identified factors were found to affect significantly the purchase intention. According to the verified results interactivity(t=4.384) was found to affect positively the use intention, while privacy risk(t=-2.985) and delivery risk(t=-2.257) were found to affect negatively the purchase intention. Managerial suggestions are recommended as the results of analysis. It is urgently necessary for decreasing countermeasures delivery risk and privacy risk to enhance purchase intention of customers in internet shopping malls. Especially obtaining more information on consumers gives short-term advantages to marketers, perceived slackness in privacy will hinder purchase intention in internet shopping malls in the long run by causing distrust of consumers. Other limitations and future research directions are also mentioned.

• International Commerce and Information Review
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• v.19 no.4
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• pp.3-28
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• 2017

This study examined factors, such as benefit perception, risk perception, product, and website, which affect consumer attitude toward overseas direct purchase. To achieve this, 298 Korean consumers who have experienced overseas direct purchasing were analyzed. The results show that delivery risk and product risk were the most influential determinants of the level of trust level in overseas direct purchase sites. In addition, the results of this study confirm that the level of trust in overseas direct purchase sites has a strong influence on both the intention to recommend and the intention to continue patronizing the site. Moreover, this study conducted a mean difference analysis according to the types of overseas direct purchases (overseas direct delivery, overseas purchasing agency, and overseas delivery agency) and product categories (clothes, food and beverage products, and household appliances). This study lists various practical implications that can be applied to each overseas direct purchase service by firm and consumer characteristics.

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.243-249
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• 2018

This study is to verify the accommodation attitudes and intention of use of the end-users to use the drone distribution delivery service that is to be introduced in Korea. For a research purpose, the research model and hypothesis in this study have been set based on by using the SPSS 22.0. Upon these, the extended technology acceptance model has been used to verify the correlation service of new technology, and the result has shown that the user of drone distribution delivery service has a causal relationship with individual innovation and that the accommodation behavior and intention of use have a causal relationship with economic efficiency and convenience. However, there was no causal relation from a perceived risk. Hence, based on the results of study about accommodation behaviors and intention of use of the end users of drone distribution delivery service, the marketing implications have been provided for commercialization of drone delivery service.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.93-106
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• 2014

All of smart phone users not always make a good use of mobile shopping. The main cause is that in case of non-user of mobile shopping, potential apprehension to psychological and security weakness affects building up resistance on mobile shopping. In this paper, we designed models of innovation resistance heavily based on literature reviews and previous studies, and tried to find how perceived risk affects consumer's purchase intention in mobile shopping process. In conclusion, it shows that security, one of psychological factors, affects perceived risk in all aspects, while negative influence of society and cognitive dissonance just affect social risk and delivery risk, and uncertainty also just affects performance risk. Besides, it shows that all of variables made up perceived risk affects resistance of purchase. Especially social risk turns out to be a most influential factor to purchase behavior through smart phone.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.05a
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• pp.127-130
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• 2020

최근 변화하는 소비패턴으로 인해 당일 및 새벽 배송 등의 서비스가 보편화되고 있다. 해당 서비스는 배송 정보를 입력 시 건물에 자유롭게 출입할 수 있는 공동 현관 비밀번호를 기입해야 한다. 이는 이미 빈번하게 발생하고 있는 무단 주거 침입 등의 범죄에 더 쉽게 노출되도록 할 수 있는 위험 요소이다. 본 논문에서는 신뢰할 수 있는 사용자만이 참여 가능한 프라이빗 블록체인 네트워크에서의 차량 번호판 인식 및 스마트 컨트랙트를 통해 랜덤한 마스터 비밀번호를 제공하여, 보안적으로 취약한 비밀번호 기입 절차를 없애고 검증 받은 사용자에게만 출입을 허가하는 방식을 제안한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2024.01a
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• pp.267-268
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• 2024

한국통합 물류협회에 따르면 총 택배 물량은 2020년은 약34억 개, 2021년은 약36억 만 개로 매년 꾸준히 성장하였다. 택배 물류센터에서 택배를 고객에게 전달시키기 위해서는 포장, 검수, 진열, 파지, 상차, 하차 등 많은 공정이 필요하다. 고용 인력의 부족, 인건비 상승, 부상의 위험, 높은 노동의 강도 등의 문제가 발생하였고, 소비자들의 입장에서도 제품 손상 또는 배송 지연 등의 여러 가지 문제를 야기해왔다. 본 논문은 로봇과 자율주행 기술을 활용하여 상품의 분류 및 배송과정을 자동화 하는 '스마트 물류창고 시스템'을 제안한다. 컨베이어 벨트를 이용해 택배물품의 분류를 자동화하고 자율주행 차량을 통해 배송을 하게 되고 DB를 통해 물품을 관리하게 되어 효율적인 운영을 가능하게 하고 경제적 손실을 줄인다. 적외선 센서, 바코드 센서를 이용해 컨베이어 벨트 구동 및 물품의 정보를 알 수 있으며 서보모터로 물품을 분류한다. 또한 입출고 차량이 명령을 통해 물품을 자동으로 입고 및 출고하여 DB에게 물품의 정보를 전송한다. 스마트 물류창고 시스템을 통해 인건비 절감, 오 배송, 물품 파손 등이 사라지게 되고 물류창고 뿐만 아니라 다양한 분야에서 적용 할 수 있을 것이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.6 s.165
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• pp.869-878
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• 2007

The purpose of this study was to investigate perception of risks among South Korean female college students within the process of purchasing apparel products through the Internet. The study was implemented by descriptive survey method using questionnaire and subjects consisted of 324 South Korean female college students. Findings of the study showed that the purchasing process particularly regarding delivery and security issues seemed to be a strong concern. On the other hand, unique selection such as apparel brands only available through the Internet was a strong appeal to 37.7% of subjects. Factor analysis profiled risk perception as: 1) Internet Shopping Selection Preference, 2) Delivery Problems and Lack of Security 3) Product Quality and Characteristics 4) Return Policy Difficulties and 5) Fair Prices. Discriminant analysis showed Factors 1, 2 and 3 were significant in helping to differentiate among Non-Purchasers, Fewer-purchasers and Many-Purchasers. Factor 1 and 3 helped differentiate among respondents relative to age range. Across all types of purchasers, offering unique selections of cutting edge fashions and improving risk perception relative to delivery and security concerns seemed important for gaining greater market share. Being able to delivery quality products and communicate product characteristics would be a powerful competitive edge to add to the incentive of convenience in shopping for apparel on the Internet.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.227-244
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• 2005

This case examined the strategy of taking back a market leader in Korea Internet shopping mall through free book delivery service of Interpark. Although lnterpark was an oldest Internet shopping mall in Korea, its market position has been weaken and weaken due to strong challengers based on TV Home shopping companies. In order to overcome the difficult situation, Interpark chose the book division as a bowling alley. The company offered boldly a free delivery service of book for customers. The free delivery service was considered as a risky bating because it cost a lot. However, it led more customer traffic to Interpark and cross-selling of other categories. At last Interpark took back a market leader based on free book delivery service. The case showed it was very important for e-business company to analyze market and competitors and to implement bold strategies at high speed.

• Korean journal of food and cookery science
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• v.19 no.2
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• pp.195-209
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• 2003

The purpose of this study was to identify the hazard analysis critical control point on food production and transportation flow, applied to home-delivered meals for the elderly. To carry out this study, 1) pan-fried oak mushroom and meat, soy sauce glazed hair tail, and roasted dodok were selected as high nutrient and preferred foods for the elderly and 2) time, temperature, and microbiological quality(standard plate count, coliform, Salmonella spp, Vibrio parahaemolyticus, Staphylococcus spp., Escherichia coli O157:H7, and Listeria monocytogenes) were measured at various phases of the home-delivered meal production and its transportation flows. The results of this experiments are as follows: The temperature measured at cooling phases during the home-delivered meal production flows was 19.2 ∼ 20.0$^{\circ}C$ for the pan- fried oak mushroom and meat and the roasted dodok and was 24.0 ∼ 25.2$^{\circ}C$ for the soy sauce glazed hair tail. These temperature were in the potentially dangerous zone. Microbiological analysis showed that S. spp. was higher in the raw ingredients, including oak mushroom, hair tail, radish, and dodok, than the standard limit. SPC was lower than the standard limit from cooking to transportation phase, but SPC increased significantly during the cooling and packaging phase. The level of coliform detected was far lower than the standard limit and was not detected at all during the transportation phase. Few S. spp. was detected in the pan-fried oak mushroom and meat, but was found in above standards limit during the wrap packaging phase in the soy sauce glazed hair tail and roasted dodok. The level decreased rapidly during the holding and transportation phase. Sal. spp., V. parahaemolyticus, S. spp., E. coli O157:H7, and L. monocytogenes were not detected. For the pan-fried oak mushroom and meat, the critical control points were during the purchasing and receiving of raw ingredients, cooling, and packaging phases. For the soy sauce glazed hair tail and roasted dodok, the critical control points were during the purchasing and receiving of raw ingredients, preparation, cooling, and packaging phases.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.103-115
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• 2006

중국은 세계 무역기구에 가입하면서 세계경제에서 차지하는 위치가 강화되고 디지털 경제체제에 편입되면서 산업구조를 고부가가치 산업으로 개편하고 있다. 동안 상대적으로 외국기업에 대해 폐쇄적이었던 중국의 유통시장은 2006년부터 전면개방이 시작될 것으로 전망되고 있다. 그러나 중국전자상거래 시장에서 정보 기초화와 물류배송 금융체계의 문제는 나날이 안정화되어 온라인 구매환경은 나아지고 있으나, 오히려 해마다 인터넷쇼핑물 구매율의 하락은 온라인 쇼핑몰 상거래에 대한 불신 문제가 그대로 남아있음을 알 수 있다. 따라서 본 연구에서는 중국의 소비자수준에서의 온라인 구매가 활성화되지 못하는 주요 장애요인으로써 불신(distrust)을 제기하고자 하며 신뢰를 신뢰와 불신의 2차원으로 파악하여 각각의 차원(신뢰와 불신)이 마케팅 성과에 차별적으로 공헌하고 있음을 밝히고자 한다. 본 연구에서 선행변수로 상호작용, 지각된 평판, 정보유용성, 지각된 보안위험, 지각된 거래위험을 설정했으며 매개변수로는 신뢰와 불신을, 결과 변수로는 관계몰입과 구매의도로 구성하였다. 결과에서는 온라인 맥락에서는 신뢰와 불신의 선행요인이 온라인 쇼핑몰에 대한 관계몰입과 구매의도에 서로 차별적으로 공헌한다는 것을 밝혔다. 이는 기존의 신뢰를 2차원으로 구분하여 신뢰와 불신으로 분리하여 관리하는 것이 필요하다는 것을 시사한다고 할 수 있다.