• Title/Summary/Keyword: 방탄

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Korean Boy Group's Misogyny and Division between Female Fandom (남성 아이돌 그룹의 여성혐오 논란과 여성 팬덤의 분열)

  • Ko, Hyeri;Yang, Eunkyung
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.506-519
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    • 2017
  • This research examines the impact of Korean boy group's misogyny issue leading to internal conflicts among female fans and external division. As a result of research, BTS's fans who are mostly female reflected their identities by problem posed by external stakeholders on this issue. In the past, most fandoms tried to protect themselves from criticism but this case shows a positive significance since they broke out from stereotypical cases. Under the vague and flexible standard, fandom can be considered the obstructing factor for Feminism which suppress and denounce Feminists' idea. It is important to pay attention to possibilities of females hide at the end of the conflict process, being unaccepted by the society for their opinions and tendencies, have uncomfortable emotion against Feminism itself, or Feminism leading to another type of aversion.

The Study on the BTS's Fashion Style (방탄소년단의 패션 스타일에 관한 연구)

  • Kim, Jang-Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.9
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    • pp.310-320
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    • 2020
  • BTS has established itself as a leading Korean popular music group in the global mainstream music market. In addition, BTS's fashion style is receiving so much attention that it is featured in the social networks of foreign media and the public. The purpose of this study considers BTS' fashion trends based on the analysis of their fashion styles. The methods and scope of this study have been combined with theoretical studies related to the fashion impact of BTS and BTS, as well as content analysis studies based on the image of BTS over the last five years. The results of this study are as follows. First, it was found that they pursue classic and modern styles through suits that emphasize straight silhouettes, the use of achromatic colors, and simplified decorations. Second, it has been shown that BTS prefers a casual style of free-spirited and comfortable sensibility by matching a jacket with a round shoulder line, toned-down skinny jeans, hood T-shirts, lettering patterns, and vivid colors. Third, BTS pursues a dynamic and active sporty style by utilizing the sleeveless basketball shirts, round neckline baseball shirts and shorts, training pants, and overfit sweatshirts with an emphasis on lettering patterns.

Energy Absorption Characteristics of Z-shape Fabric under High Velocity Impact (Z형 직물의 고속 충격 에너지 흡수 특성)

  • Choi, Chunghyeon;Park, Yurim;Kim, YunHo;Noh, Jae-young;Kim, Chun-Gon
    • Composites Research
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    • v.28 no.4
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    • pp.176-181
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    • 2015
  • In this study, the Z-shape fabric design is proposed as the way to enhance the ballistic performance of fabrics which are used as the intermediate layer of stuffed Whipple shield configurations. The Z-shape fabric employs a different boundary condition from those of conventional configurations of fabrics which include 4 edge fixed. Impact analysis on Z-shape aramid yarns and fabrics using LS-DYNA software was performed and the results were compared with 2 edge fixed and 4 edge fixed fabrics to identify the high velocity impact energy absorption characteristics of the Z-shape fabric. It was revealed that the Z-shape showed different impact behavior and higher energy absorption performance than 2 and 4 edge fixed fabrics.

The Effect of Brand Community Experience Value on Brand Satisfaction, Brand Trust, and Brand Value Co-Creation: Focusing on the Case of BTS and A.R.M.Y (브랜드커뮤니티 경험가치가 브랜드만족, 브랜드신뢰, 브랜드 공동가치창출에 미치는 영향:방탄소년단과 아미를 중심으로)

  • Lee, Minha
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.374-385
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    • 2021
  • Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

Development of Item Mounting System for Effective Operation of Bulletproof Test (방탄시험의 효과적 운영을 위한 시료거치 시스템 개발)

  • Gu, Seung-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.1
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    • pp.338-344
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    • 2021
  • In this study, an actual test procedure was considered for the effective operation of a bulletproof test. The problems of the existing system were drawn in two ways. First, it is difficult to mount items of various shapes. Second, various test standards cannot be applied. To improve these problems, an automated and standardized mounting system was designed/applied to mount various items. The multi-purpose mount was compatible with the backing support for body armor testing. The sample holding frame was located inside and was designed to mount samples of various sizes and shapes through vertical movement and fixation without a separate detachment/attachment process. A comparison of the economics before and after the introduction of the item mounting system confirmed the effectiveness of the system by the increased number of daily tests and equipment utilization and reduced hourly cost.

A Study on the Effects of Fandom's Digital Media Use on Social Participation : Focused on the Mediating Effect of the Identification (팬덤의 디지털 미디어 이용이 사회참여에 미치는 영향 연구 : 동일시의 매개 효과를 중심으로)

  • Jang, Hyunsuk
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.480-493
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    • 2021
  • In this paper, we attempt to empirically explain the process by which fandom performs social participation using digital media. To do this, we utilize the concept of identification and the Situational Theory of Publics in a theoretical framework, and study ARMY, BTS fandom. We confirmed a positive association between communication behavior and social participation, and verified a mediating effect of the identification as well. Interestingly, horizontal identification, a fan-to-star friendly relationship, had a greater effect on moving toward social participation than did vertical identification, a fan's blind worship of a star. This study has significance in that it has figured out the relationship of personal feelings to public participation by mobilizing achievements in various research fields.

Collision Analysis of STF Impregnated Kevlar Fabric Using the 3D-Shell Element (쉘요소를 활용한 STF 함침된 Kevlar Fabric의 방탄해석)

  • Lee, Duk-Gyu;Park, Jong-Kyu;Jung, Wui-Kyung;Lee, Man-Young;Kim, See-Jo;Moon, Sang-Ho;Son, Kwon-Joong;Cho, Hee-Keun
    • Composites Research
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    • v.29 no.1
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    • pp.24-32
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    • 2016
  • Ballistic impact analyses have been performed with the Kevlar fabric impregnated with STF(shear thickening fluid). Multi-layer laminates modeled with 3D isoparametric shell elements were used for the performance analysis and their results are compared with experimental results. Both experiments and numerical analyses have been done to verify the usefulness of STF to enhance the impact resistance performance. The results showed that STF increases friction within a bundle of fiber, and this phenomena is more apparent in the velocity range of under near 450 m/s. In this research, it is emphasized that FEA analyses of STF impregnated Kevlar fabric laminate were successfully conducted using shell elements. Moreover, the effectiveness of the technique and accuracy were verified through the comparison with reliable experimental data.

A Study on Idol Marketing Strategies Using Web Entertainment - Focusing on - (웹 예능을 활용한 아이돌 마케팅 전략 연구 - <달려라 방탄>을 중심으로)

  • Lee, Shuo-Kun;Huh, Eun-Jin
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.99-109
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    • 2021
  • The purpose of this paper is to look at web entertainment in terms of marketing and analyze how consumers in Korea and abroad feel about it. To this end, methods such as literature research, case studies, and consumer interviews were used. The main conclusions of this paper are as follows. First of all, through the case of "Run BTS," the web entertainment program actively reflects the needs of viewers on entertainment content by utilizing the unique interactions of web entertainment in terms of products. In terms of price, web entertainment operated a paid service that contained more diverse contents. However, the degree of satisfaction with paid services was different for each age group or income of viewers. In terms of distribution, web entertainment can position viewers much more clearly than conventional TV entertainment, has strong communication with viewers, and is relatively free from political conflict or censorship in overseas exports. Finally, in terms of public relations, web entertainment is promoted in various ways to fans who are the mainstay of existing viewers, but public relations for various viewers other than fans are relatively weak. Based on the above analysis, this paper proposed ways to improve consumers of web entertainment by region, customized marketing by age, professional window for consumers to directly express their opinions on content, and wide promotion through various media.

Crystallization of Borosilicate Glasses for High-Strength Bulletproof Materials (고강도 방탄소재를 위한 Borosilicate 유리의 결정화)

  • Lee, Hyun-Suk;Shim, Gyu-In;Choi, Se-Young
    • Journal of the Korea Institute of Military Science and Technology
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    • v.16 no.3
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    • pp.358-364
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    • 2013
  • Borosilicate glass(GVB-Solutions in glass, 2mm, Germany) was prepared in the composition of $80.4SiO_2-4.2Na_2O-2.4Al_2O_3-13.0B_2O_3$. The 2-step crystallization was performed around $584^{\circ}C$ of glass transition temperature ($T_g$), and $774^{\circ}C$ of crystallization temperature($T_c$). The maximum nucleation rate was $8.8{\time}10^9/mm^3{\cdot}hr$ at $600^{\circ}C$ and the maximum crystal growth rate was 3.5nm/min at $750^{\circ}C$. The maximum mechanical properties were observed at 22.8% of volume fraction, the strength, hardness and fracture toughness was 555MPa, $752kg/mm^2$, $1.082MPa{\cdot}mm^{1/2}$. The crystal size of 177nm which has volume fraction of 22.8% showed maximum strength of 562MPa, it is about 157% higher than parent borosilicate glass. From these results, the crystallized borosilicate glass can be applied weight lighting of bullet proof materials.

Numerical Analysis of the Ballistic Performance and Behavior of STF-Impregnated Multi-layer Fabrics (전단농화유체 함침 다층직물의 방탄성능 및 거동 수치해석)

  • Mun, Sang Ho;Son, Kwon Joong;Cho, Hee Keun;Park, Jong Kyoo;Jeong, Euigyung;Lee, Man Young;Kim, See Jo
    • Journal of the Korea Institute of Military Science and Technology
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    • v.19 no.3
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    • pp.330-338
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    • 2016
  • Impregnation of shear-thickening fluid(STF) into high-strength fabrics makes a considerable improvement on the ballistic performance of fabric armors. Understanding dissipation augmentation due to shear thickening effects on yarn-yarn and yarn-projectile friction is of great importance in liquid armor research. This paper takes a shearthickening effect into account in numerical simulations by using a velocity-dependent friction model. Impact simulations were performed to validate the friction model as well as to evaluate the ballistic performance of STF-fabrics. Impact simulations on neat fabrics were also conducted to provide baseline results for comparison.