• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.520-528
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• 2015

The purpose of this study is to examine how the purpose of visiting coffee shop affect the customer's ethics and customer's revisit intention. A total of 247 effective questionnaires for empirical data analyses were obtained from the university students who had the experiences of visiting coffee shops. Trough the literature review it was suggested that three factors of visiting purpose encompassed studying(working), leisure time, coffee & snack. To test the proposed hypotheses, exploratory factor analyses and multiple regression analyses were conducted. The results showed that two factors, studying(working) and coffee & snack, of visiting purpose influenced customer's ethics significantly. Among three factors, leisure time and coffee & snack were found to affect customer's revisit intention significantly. Based on the results, the meaningful implications and limitations were discussed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.129-136
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• 2023

The study aims to examine the determinants that affect satisfaction, revisit intention, and recommendation intention with foreign tourists who visited Korea despite the threat of COVID-19. This study employs the survey data collected by the Korea Tourism Organization from 8,135 foreign tourists who visited Korea in 2020. As the survey data contains a mixture of continuous and categorical variables, decision tree analysis can ensure analytical validity for the research. According to the analytical results, the determinants affecting satisfaction are the purpose of the visit and acceptance of self-quarantine during their stay. The factors influencing revisit intention are the purpose of the visit, frequency of the visit, and acceptance of self-quarantine during their stay. The determinants affecting recommendation intention are the purpose of the visit, length of stay, and gender. Based on the results of this analysis, this study not only explains the relationship between these determinants and tourism satisfaction, revisit intention, and recommendation intention, but also suggests implications for revitalizing tourism activities.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.32 no.3D
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• pp.275-281
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• 2012

The aim of this study is to suggest the development direction of future space management. It is not a simple question that why people visit specific place. People visit a place for escape from routine, to learn from other people, spend a time with their friends or lover, to take a rest and get some fresh idea, to relieve stress, and for shopping. It is depend on a various visit motivation with complicated a psychological phenomenon. Visitor participate in choice a specific place by various motivation and purpose. Generally, visitor motivation accepted understanding visitor behavior and process of selected a place. Understanding that why people visit specific place can use a marketing and policy making of visit place so we need to study about visitor motivation. Data were collected through offline surveys from 501 people who have visited four survey place. Empirically analyzed the determinations of visitor motivation and estimate the place by using Ordinal Logit Model.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.2
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• pp.314-331
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• 2012

This study aims at examining the effect of Gyeryongsan national park visitors' tourism motivation on satisfaction and behavior intention based on conducted questionnaires. According to the empirical analyses, two effects were drawn. The results are as follows: First, the effect of tourism motivation on satisfaction and behaviour intention: Second, the moderation effect of tourism purpose on tourism motivation, satisfaction, and behavior intention. According to hypothesis testing for this study, physical motivation and personal motivation influenced satisfaction in terms of tourism motivation and satisfaction for the national park destinations. In addition, physical motivation and personal motivation affected behaviour intention in terms of tourism motivation and behaviour intention for the tourism destinations. Tourist satisfaction, besides, had a significant effect on revisit and word-of-mouth intention. Finally, moderate variables of tourism purpose had a significant influence on tourism motivation, satisfaction, and behaviour intention.

• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2014.03a
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• pp.3-5
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• 2014

• Korean Journal of Environment and Ecology
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• v.32 no.2
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• pp.225-230
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• 2018

The purpose of this study was to explore visitors' experiences based on two different types of ecological sites: natural and artificial ecological sites. Specifically, this study aimed to analyze the differences in the perceived experiences and satisfaction according to the perception of the visitors to the ecological sites. First, the analysis of measurement factors of visitor experience perception identified four factors such as ecological experience, environment friendliness, sociality, and relaxation. The comparison of perception according to the factor of visitor experience showed that there were significant differences between natural and artificial ecological sites and that the perceived visitor experience was generally higher in the natural ecological sites. The result of the analysis of the influence of the perceived visitor experience to ecological sites on visitor experience showed the relaxation had the largest influence for both natural and artificial ecological sites. The ecological experience and environmental friendliness also had a significant impact on visitor satisfaction in the natural ecological sites and artificial ecological sites, respectively. This paper also discussed the implications for planning and management issues at ecological sites.

• Journal of Wetlands Research
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• v.18 no.3
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• pp.262-266
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• 2016

We investigated the characteristic demographics for visitors to Mujechi bog on Mt. Jungjok, with the purpose of developing a management strategy for the conservation and wise use of the montane wetland. Using daily visitor data from 2007, 2011, and 2015 we extracted and analyzed; visitation date, age, residential areas, purpose of visitation and the time allotted for the visit. The largest age cohort was the decade of the fifties(36.8%/total number of visitors) and followed by the decade of the forties(30.4%). The majority of visitors were from Ulsan(67%), Busan(16.6%), and Yangsan(10.8%). The visitors' primary objectives were to hike Mt. Jungjok(39-64.4%) or view Mujechi bog(18.7-51.8%) during the weekend. People visited more during the weekend than weekdays(F=6.19, p<0.002). In addition, there was a clear seasonality obvious in the monthly visits. The proportion of visitors were present in spring and fall, the month with the highest visitation rate was May at $15.6{\pm}2.8%$($mean{\pm}S.D.$). This increase in May was partly due to the desire to see the Korean azalea in bloom in the spring. Montane bog, like Mujechi, could be highly affected by disturbance(e.g. stamping, sediment inflow) caused by visitors. Therefore, it is suggested, based on the level of visitation that to reduce possible human disturbance effects, that either a seasonal restriction or a yearly alternation of trails be established. Visitors to the wetland should be restricted access to certain areas of the wetland, or be required to go in the accompaniment of a ranger or warden.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.396-403
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• 2010

The aim of this study is to draw questions to measure the satisfaction level of visitors who are users of rural tourism and to examine factors to decide satisfaction, which affect their overall satisfaction using drawn questions to assess the satisfaction level. In order to achieve these research purposes, the survey was conducted with visitors visiting rural farming villages-experiencing towns located in Yangpyeong Gun, Gyeonggi Province. Through reviewing previous study we drew 24 questions to measure the satisfaction level of visitors who are users of rural tourism. As a result of the empirical analysis using the structural equation model, the factors to decide the satisfaction of visitors visiting farm villages appeared to be 4 factors including experience program, cost, guide and rurality.

• Journal of Distribution Science
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• v.4 no.2
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• pp.81-106
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• 2006

The value of Its visitors is very important factors on selection of a Spa & Resort. The first detailed purpose of this paper is to analyse the differences of select behaviors of a Spa & Resort according to the types of values of the visitors. The second aim is to conduct a research on the characters of select behaviors of the visitors. The third aim is to analyse the degree of satisfaction of the visitors, re-visitation and the intention of recommendation. The fourth purpose is to provide useful materials on analysis about the values of the visitors at various Spa & Resorts and to trigger dramatic effect of recuperation, relaxation with its visitor's needs met, the maximum of hotel's management profit at Spa & Resort's area and programs to activate the region's economy. Factor Analsis Routine of SPSS Windows Version 10.0 was applied to accomplish the issues of the study. The Applied analysis by research process are as follows; This paper applied Frequency analysis to figure out interviewee's demographic characters and various using types of the visitors, using their experience of visiting, Select influence, Visiting period, Accommodation they use, Accompanyist, Costs, Season, Transportation, The necessary time. This paper showed important correlation between the visitors' select attributes and behaviors after using it, between their personal value and behaviors after using it, between their individual value, motive of use and their select behavior of destinations. In accordance with it, Managers or developer of a Spa & Resort should make a plan after a sufficient review of the visitors' individual value. The visitor's value is changing continuously according to the change of spatial, occasional environment and should be assessed by those changes.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06a
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• pp.274-277
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• 2011

최근 많은 연구들이 사람들의 삶을 예측하기 위해 개인의 일상적인 패턴을 표현하는 구조를 찾아내는 것을 목표로 하고 있다. 이러한 목표를 위해 사용되는 데이터 중에서 핸드폰을 통해 수집된 데이터는 사용자가 항상 소지하고 있다는 점에서 그 가치가 높다. 그 중에서도 GPS 데이터는 다른 로그 데이터에 비해 가시적이기 때문에 개인의 일상을 표현하는데 더 효율적이다. 본 연구는 핸드폰에서 수집한 GPS 데이터를 Latent Dirichlet Allocation (LDA) 모델에 적용하여 사용자의 행동을 분석하는 주제를 다루려고 한다. 특히 이 논문에서는 개인의 현재 장소가 행동에 영향을 크게 미치는 요소라 가정하고 사용자가 특정 지역을 찾아갔을 때 방문 목적을 찾는 것으로 행동 분석을 구체화하였다. 아래의 내용에서 인사동에서 수집한 GPS 데이터를 이 모델에 적용하여 사용자에게 중요한 위치들로 이루어진 '주제들'을 발견하고, 인사동 방문 목적을 추론하는 실험을 설명할 것이다.