• Title/Summary/Keyword: 반응 행동

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Interaction effects and moderating effects on organizational context, customer reaction, and job burnout in Senior Welfare organization (노인복지사업 조직에서 조직맥락, 이용자 반응, 직무소진의 구조관계에서의 상호작용효과와 조절효과)

  • Yun, Il-Hyun
    • Journal of Convergence for Information Technology
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    • v.8 no.3
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    • pp.1-8
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    • 2018
  • The purpose of this study is to investigate the interaction effects of organizational context, customer reaction, and job burnout in Senior Welfare organizations. In addition, we will analyze the moderating effects of demographic characteristics (personal characteristics, organizational characteristics). A total of 796 social workers engaged in Senior Welfare projects were analyzed. As a result, the following results were obtained. First. It was found that there was a significant difference between the variables in the sociodemographic characteristics, organizational context, customer reactions, and interaction effects on job burnout. Second, age, employment type, and Social Worker qualifications were the most important variables of control effect. The specific organizational behavioral factors between the employees and the users should be studied.

User Responses to the Formats and Product Properties of Contents Advertised on Facebook (페이스북 광고 콘텐츠 포맷과 제품 속성에 대한 사용자 반응)

  • Su-Jin, Woo;Yu-Jin, Kim
    • Science of Emotion and Sensibility
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    • v.19 no.1
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    • pp.111-126
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    • 2016
  • As the marketing value of Facebook advertisements increases, companies seek to create successful Facebook advertisements in order to promote their brands or products. This research aims to identify Facebook advertising factors that influence users' eye movements and attention, and thereby to investigate effective visual elements of Facebook advertising contents. Firstly, we identified two contributing factors influencing users' responses to Facebook advertisements: the formats of advertising contents(Text, Text in Image, and Movie) and the product properties(Involvement, Think/Feel). Based on theoretical reviews, eye tracking tests and surveys were conducted in order to examine how these two factors affect users' responses on Facebook, i.e. visual perception and users' purchasing responses. It was found that there were distinctive patterns of users' visual perceptions and purchasing behavioral responses according to the formats of the advertised contents. Meanwhile, the advertised products' properties influenced only the users' purchasing responses. Finally, the key findings of this research offer helpful guidelines for providers and developers to create effective SNS advertisements.

Relationship Dissolution of On-line Brand Community Users (온라인 브랜드 커뮤니티에서의 관계단절행동)

  • Suh, Mun-Shik;Lee, Ji-Eun;Cho, Sang-Hyun
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.352-365
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    • 2010
  • Most of studies concerned with on-line Brand community show that it makes users to increase their brand loyalty and brand attachment. But it wouldn't be explained that on-line brand community could be the field of consumer's public complaining in service failure. So, this study tried to focus the dimensions of negative emotions and customer characteristics that may cause relationship dissolutions in on-line brand community. The findings of the present study following as, high relationship quality of on-line brand community user directly effects negative emotions, especially, disappointment and betrayal. second, disappointment and betrayal influences the desire of revenge. Third, customer's negative reactions (for example, negative replies about the brand or public complaining in community) are mediated by customer's desire of revenge. The analysis was held with brand community customers who has been experienced service recently by using SPSS14K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the between emotional factors and negative reactions. In conclusion, this article provides implications into understanding of customer's negative emotions and user's characteristics that cause negative reactions in on-line brand community. thus, this may allow marketers to have managerial insights on handling of on-line brand community independently operated by consumers.

The Effects of Emotional Intelligence of Teacher and Consciousness of Professionalism on Strategies of Problem Behavior Guidance of Early Childhood (유아교사의 정서지능, 전문성 인식이 유아의 문제행동지도전략에 미치는 영향)

  • Kim, Gab Soon;Park, Yoon Joe
    • Korean Journal of Child Education & Care
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    • v.18 no.4
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    • pp.187-197
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    • 2018
  • Objective: The purpose of this study was to investigate relationship between teacher's emotional intelligence, consciousness of professionalism, and strategies of problem behavior guidance of early childhood. Methods: The subjects in this study were 237 childcare center teachers in Seoul and Gyoungi Province in South Korea. Three different inventories were utilized. As for data analysis, the frequency analysis, reliability analysis, correlation analysis, and Multiple Regressions were conducted through SPSS 21.0 program. Results: The findings of the study were discussed as follows. First, emotional intelligence of teacher had the relationship with strategies of problem behavior guidance of early childhood. Second, consciousness of professionalism of teacher had the relationship with strategies of problem behavior guidance of early childhood. Conclusion/Implications: First, The findings showed that as teachers had the high level of ability in recognizing and expressing their emotion preciously, so the elements triggering the situation of problem were identified and captured, and the ability of use of preventive strategies in advance increased. Second, The findings showed that as teachers had the high level of ability in recognizing and expressing their emotion preciously, so the elements triggering the situation of problem were identified and captured, and the ability of use of preventive strategies in advance increased.

Emotion depending on the prefrontal cortex asymmetry (전전두엽의 비대칭성에 의존하는 감성)

  • Kim, Won-Sik;Jang, Seung-Jin;Jang, Hak-Yeong;Choe, Hyeong-Min;Lee, Sang-Tae
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.05a
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    • pp.95-96
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    • 2009
  • 행동활성화 및 억제체계의 민감성에 따라 4 개 집단으로 분류하고, 각 집단에 대하여 뇌파를 측정하여 전전두엽의 비대칭성을 평가하였다. 이들 각 집단에 대하여 긍정적 감성을 유발시킬 수 있는 음향(명상음악)과 부정적 감성을 유발시킬 수 있는 음향(소음)을 제시하여 그 반응을 분석한 결과, 명상음악 청취에 대한 주관적 감성평가는 4 개 집단 모두 비슷한 수준의 긍정적 감성을 나타냈지만, 전전두엽의 비대칭성은 행동억제체계가 민감한 집단에 비하여 행동활성화체계가 민감한 집단일수록 좌측 전전두엽이 더 활성화되는 것으로 나타나 Davidson 의 행동활성화 및 행동억제체계의 단일차원을 지지한다. 소음청취에 대한 주관적 평가에서는 4개 집단 모두 비슷한 수준의 부정적 감성을 나타낸 반면에, 전전두엽의 비대칭성은 행동활성화 또는 억제체계의 민감성이 어느 하나라도 높은 3 개 집단 모두에서 우측 전전두엽이 더 활성화 되었지만, 민감성이 모두 낮은 나머지 1 개 집단에서는 좌측 전전두엽이 더 활성화되는 것으로 나타나 Gray의 행동활성화 및 행동억제체계의 독립차원을 지지한다.

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Effects of Festival Sevicescape and Human Services to Emotional Response and Behavioral Intention (축제의 서비스스케프와 인적서비스가 감정반응과 행동의도에 미치는 영향 -강경발효젓갈축제 사례를 중심으로-)

  • Noh, Won-Jung;Jee, Jin-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.432-437
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    • 2010
  • The purpose of this research is to find out how festival servicescape and human service impact the participant's emotional response and behavioral intention in terms of participants as consumers. The servicescape of festival indicated 4 common factors, named cleanliness, convenience, suitability and attravtiveness. As a result of analysis, it indicated that cleanliness and convenience from among the servicescape of festival variables are positively on positive emotion, negatively on negative emotion. And it was analyzed that all the variables of human service influence significantly on emotional response. Especially, it showed that expertise of human service variables influence on positive emotion the most, influence significantly on negative emotion. The result of relationship on behavioral intention indicated that the convenience factor of festival servicescape and expertise factor of human service influence significantly. Therefore, to operate successful festival, festival organizer should plan and manage the festival based on factors which comprises festival servicescape and human service.

Courtship Behavior of the Sweet Potato Leaf Worm, Aedia leucomelas (Lepidoptera: Noctuidae)

  • Choi, Man-Young;Kim, Du-Ho;Paik, Chae-Hoon;Seo, Hong-Yul;Kim, Jae-Duk;Lee, Geon-Hwi;Gries Gerhard;Roitberg Bernard D.
    • Korean journal of applied entomology
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    • v.44 no.4 s.141
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    • pp.341-344
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    • 2005
  • Courtship behavior of the sweet potato leaf worm, Aedia leucomelas L. (Lepidoptera: Noctuidae) was observed under laboratory condition. Behavior of antennal Probing and wing fanning in presence of opposite sex was observed in dark room. Both male and female exhibited similar behavior, fanning wing and raising antenna before male flew toward female. Some of moths began raising antenna 20 minutes into scotophase, and 20 minutes later both sexes started to exhibit spectacular behavior, fanning the wings intermittently in high frequency as if producing sound for attracting opposite sexes. They began mating about one day after emergence and mating activity was peaked from 4 to 6 days after emergence. Multiple mating was observed and the copulation lasted 207 minutes in average. There was an evidence that female emit sexual communication signal and male respond to it, and it seemed that the sound production is possibly a part of the courtship behavior of sweet potato leaf worm.

Pupation Site Selection Behavior of Plodia interpunctella (Lepidoptera: Pyralidae) in Response to Its Parasitoid, Bracon hebetor (Hymenoptera: Braconidae) (보리나방살이고치벌에 대한 행동 반응으로서의 화랑곡나방 유충의 용화장소 선택)

  • Shin, Jae-Hyub;Nam, Young-Woo;Ryoo, Mun-Il
    • Korean journal of applied entomology
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    • v.51 no.3
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    • pp.215-222
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    • 2012
  • Pupation site selection behavior of Plodia interpunctella (H$\ddot{u}$bner) in response to its larval parasitoid, Bracon hebetor Say, was evaluated. Under the presence of the parasitoid, more moth larvae pupated in a layer deeper than 5 mm. Because the parasitoid searched for the host mostly in the surface layer (< 5 mm), larvae in deeper layers were able to successfully escape attack by the parasitoid. However, this behavior did not affect the numerical response of the parasitoid. The parasitoid laid more eggs per host larvae when the number of attacked larvae decreased.

LORETA analysis of EEG responding to positive/negative emotional stimuli for different sensitivities of behavioral activation and inhibition systems (긍/부정 감성자극에 대한 행동활성화체계 및 행동억제체계 민감도에 따른 뇌파의 LORETA 분석)

  • Kim Wuon-Shik;Jin Seung-Hyun
    • Science of Emotion and Sensibility
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    • v.8 no.4
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    • pp.403-413
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    • 2005
  • The purpose of the present study was to investigate the responses to positive/negative emotional stimuli for the different sensitivities of behavioral activation system (BAS) and behavioral inhibition system (BIS). We recorded If-channel EEG data for 8 BAS sensitive subjects an48 BIS sensitive subjects. EEGs were analyzed with LORETA (Low-resolution electromagnetic tomography) From scalp-recorded electrical potential distribution, LORETA computes the three-dimensional intracerebral distributions of current density for specified EEG frequency bands. hs results , significant differences between the BAS sensitive group ant the BIS sensitive group appeared LORETA alpha activities over the prefrontal lobe and the cingulate gyrus. Prefrontal regions and limbic system including cingulate gyrus are involved in emotional processing. Moreover, subjects with the high BAS sensitivity. responded more sensitively to the positive stimulation than subjects with the high BIS sensitivity. Therefore, our results suggest the possibility of correlation between BAS/BIS sensitivity and positive/negative emotional stimuli.

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A Preliminary Research on the Impact of Perception of Personal Information Leakage Incidents on the Behavior of Individual Information Management in the Mobile Banking Contexts (모바일 뱅킹 이용자의 개인정보 유출사고 인지가 개인정보관리 준수행동에 미치는 영향에 대한 사전 연구)

  • Kim, Jungduk;Lim, Se-Hun
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.3
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    • pp.735-744
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    • 2016
  • Recently, personal information leakage incidents with increased usage of mobile services are increasing. Personal information leakage incidents can have a significant impact on an individual's mobile banking services. Accordingly, we examine relationships among individual's psychological characteristics, intention and behavior regarding compliance in an individual's perception on personal information leakage incidents in mobile banking contexts. In this study, for explaining our research model and understanding with personal psychology and behavior in mobile banking contexts, we adopted two theories, theory of interpersonal behavior and stimulus-response theory. We collected the 55 data using online surveyor and then analyzed structural equation model in order to find causal relationships among research variables. The results of this study should be useful to the mobile banking services companies in promoting service users to follow the information privacy policies.