• Title/Summary/Keyword: 미래지향성

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A Study on the Effect of ADHD-like Behavior and Schema of Youth Generation on the Entrepreneurial Orientation and Entrepreneurial Intention (청년세대의 주의력결핍성향(ADHD성향)과 스키마(Schema)가 기업가지향성과 창업의도에 미치는 영향에 관한 연구)

  • Kim, Young-Su;Jeong, Hoi-Do
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.635-648
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    • 2019
  • Many studies of entrepreneurship have focused on positive characteristics such as self-efficacy and self-leadership. However, recent studies are being conducted to find out effects of negative characteristics on entrepreneurship, such as ADHD-like behavior. This study investigated the impact of ADHD-like behavior on Entrepreneurial Orientation(EO) and Entrepreneurial Intention(EI). In addition, this study investigated the impact of schema related to opportunity recognition and entrepreneurial alertness on EO and EI. Data were collected from youth generation in Korea through online survey. The results show that the ADHD isn't significant for both risk-taking and innovativeness, but it has negative impact on pro-activeness. On the other hand, Schema has positive impact on all EO and EO has positive impact on EI. As a results, The higher ADHD-like behavior, the lower pro-activeness. Therefore ADHD-like behavior could lower EI through pro-activeness. However, Schema has positive impact on all EO, which has positive impact on EI.

Analysis of Entrepreneurial Orientation and Market Share using PLS Structural Equations Modelling -Mediating Effect of R & D Capability & BSC Future Value Creation- (PLS 구조방정식 모형을 활용한 기업가적 지향성과 시장점유율간의 실증 분석 - R&D 역량, BSC 미래가치 창출의 매개효과 -)

  • Ko, Il-Kwon;Nam, Jung-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.348-357
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    • 2020
  • Discussions on entrepreneurship are increasing, but the methodology that can be applied to actual small to mid-sized businesses and venture firms is insufficient, and research on measuring achievement and application is lacking. In this regard, this paper analyzed actual proof on the relationship among entrepreneurial orientation, R&D capabilities, market share, and the creation of BSC future values that can be empirically applied to small to mid-sized businesses and venture firms. A factor analysis and hypothesis verification have been conducted with the SEM model utilizing SmartPLS 3.0 on the recent 7th year (2017) data from the Human Capital Corporate Panel (HCCP) of the Korea Research Institute for Vocational Education and Training. The actual proof analysis revealed that entrepreneurial orientation creates a positive influence on R&D capabilities and the creation of BSC, and also on market share, with R&D capabilities as a parameter. On the other hand, the relationship between entrepreneurial orientation and market share proved to be not statistically meaningful. Future value creation of BSC also could not mediate the relation between entrepreneurial orientation and market share. Therefore, this research has proven that a company must cultivate its personnel's R&D capabilities with their entrepreneurial orientation. Furthermore, it is a significant fact that BSC, the conventional measuring tool for performance management, could not mediate the relationship between entrepreneurial orientation and market share. Future companies aiming at innovation should consider developing a new index that could measure the corporate-level entrepreneurship and conduct performance management.

The Effect of Temporal Orientation and Recognizability of Recipients for Presenting Donation Messages (기부수혜자의 인식가능성과 캠페인 메시지에서 나타난 시간 지향성이 기부의도에 미치는 영향 - 공감의 매개된 조절효과를 중심으로)

  • Heo, Dakyeong;Kim, Soomin;Shin, Dongwoo
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.91-101
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    • 2021
  • As many CSR activities grow steadily, how charitable giving messages affect donation attitude is received attention. In the current research, temporal orientation and donation recipients is presented an effective variables to judge a organization activities. This article based on CLT theory, we establish the experimental condition focused on interaction effects between two variables: time orientation in charitable activities outcomes(near future: a week vs. far future: a year); and based on the recognizability of recipients(a individual child vs. collective group). Result from study, charitable activities outcomes generated in near future orientation(far future orientation) increase donation attitude and affective when messages are used in a specific(general group) context. Furthermore, empathy of CSR organization is a mediator on donation attitude and affective. We expect that these findings have important implication for charitable giving strategy.

Reexamining the Performance Effects of Entrepreneurial Orientation : A Study on Korean Small and Medium-sized Business Ventures (기업가적 지향성의 성과 효과 재검토 : 중소 벤처기업을 대상으로)

  • Yoon, Hyunjoong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.103-114
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    • 2014
  • The concept of entrepreneurial orientation has been recognized as a key driver for success of business ventures. Since small and medium-sized business ventures usually lack in business experience, firm level entrepreneurship seems to play an important role in generating firm performance. Following those logics, traditional approaches assumed that the relationship between entrepreneurial orientation and firm performance is linear, but recently studies start to report non-linear relationships. However, only a few researches examines and compares the performance effects of entrepreneurial orientation with diverse performance indicators. Current study explores the effects of entrepreneurial orientation both on financial and innovative performance with 1,497 Korean small and medium-sized business ventures. This study finds that there is a linear relationship between entrepreneurial orientation and financial performance, but inverted U-shaped relationships between entrepreneurial orientation and innovative performance, measured by product novelty and patent issued. Also those relationship patterns are consistent with different measurement of entrepreneurial orientation. Based on these results, theoretical implications with some limitations are discussed.

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A Study on Awareness Survey on Core Competence and Future Orientation of the National Library of Korea, Sejong (국립세종도서관 핵심역량 및 미래 지향성에 대한 인식도 조사연구)

  • Hee-Yoon Yoon;Seon-Kyung Oh
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.2
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    • pp.221-239
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    • 2023
  • The National Library of Korea, Sejong, which celebrates its 10th anniversary, has been performing the duties of a specialized library for policy information while also serving as a public library for Sejong citizens. However, there are concerns about whether it is desirable for the National Library of Korea, Sejong, to continue to provide both policy information services and public library services simultaneously. In order to establish the identity of the National Library of Korea, Sejong, and strengthen its core competencies and services, a prior investigation of the current status and stakeholder groups is necessary. This study diagnosed the current status of the National Library of Korea, Sejong, and conducted a SWOT analysis, and then surveyed and analyzed stakeholders (National Library of Korea, Sejong, employees and relevant policy agency employees) related to policy information services to identify the library's core role and identity, and perception of policy information services. Based on this, this study presented ways to improve the library's core competencies and future direction as a specialized library for policy information.

Relations on Market Orientation, Service Quality, Customer Satisfaction and Customer Loyalty in Hotel Restaurant (호텔 레스토랑의 시장지향성과 서비스 품질, 고객만족, 고객 충성도간의 관계)

  • Song, Sung-In
    • The Journal of the Korea Contents Association
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    • v.7 no.9
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    • pp.183-193
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    • 2007
  • This paper is investigate the relations on the market orientation, service quality, customer satisfaction and customer loyalty in hotel restaurant. The research findings support that there are significant factors of market orientation between customer satisfaction and customer loyalty in hotel restaurant. That is, if hotel restaurant employees perceive a hotel restaurant to have high market orientation, they will have greater service quality. The greater the customer satisfaction of the hotel restaurant employees, the greater customer loyalty. It implies that hotel restaurant should have a great interest in internal marketing.

진취성, 지각된 유용성 및 학습지향성이 업무몰입에 미치는 영향

  • Lee, Sang-Gil
    • 한국벤처창업학회:학술대회논문집
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    • 2018.11a
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    • pp.145-147
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    • 2018
  • 본 연구는 이상길 하규수(2017)의 기존 연구를 바탕으로 진취성, 지각된 유용성, 학습지향성이 업무몰입에 미치는 영향에 관해 실증적으로 분석하였다. 업무몰입은 조직행동분야에서 지속적으로 연구되어지고 있으며, 업무몰입이 조직 구성원의 창의성과 생산성 향상에 직접적인 영향을 미친다는 연구결과가 제시되었고, 일에 대한 몰입적 태도는 개인의 경쟁력 향상은 물론, 조직성과 향상에 영향을 준다는 점에서 그 중요성은 더욱 증가하고 있다. 학문적 관점에서 볼 때 현재 담당하고 있는 업무 성과의 선행요인인 업무몰입을 개인의 본원적 경쟁력인 진취성, 지각된 유용성, 학습지향성을 토대로 분석했다는 측면에서 본 연구의 차별성을 강조할 수 있다. 업무몰입에 영향을 미치는 요인이 무엇인지를 파악하는 것은 현재와 미래의 경쟁력을 확보하는데 있어서 의미 있는 시사점을 제시할 것으로 사료된다.

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Factors affecting on life satisfaction of university students : Focusing on the moderating effects of ego-resilience (대학생의 삶의 만족도에 영향을 미치는 변인 분석 : 자아탄력성의 조절효과를 중심으로)

  • Kim, Young-Hee;Koh, Tae-Soon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.10
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    • pp.481-489
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    • 2016
  • This study examined the relationships among stress, childhood traumatic experience, ego-resilience, and life satisfaction of university students to explore the moderating effects of ego-resilience on those variables. The survey participants were 459 university students in Gyeonggi province. The collected data were analyzed using frequency, Pearson correlation coefficient, stepwise multiple regression, and moderated multiple regression by SPSS. The results were as follows. Stress, childhood traumatic experience and ego resilience had correlations with the life satisfaction. Ego resilience and stress were significant effective variables on the life satisfaction. Moderated multiple regression analysis also showed that a positive future orientation, which is a sub factor of ego-resilience, influenced the stress level. Based on these findings, it is important to lower the stress levels to increase the students' life satisfaction level. To do so, a strategy to enhance the positive future orientation is recommended.