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http://dx.doi.org/10.5392/JKCA.2019.19.03.635

A Study on the Effect of ADHD-like Behavior and Schema of Youth Generation on the Entrepreneurial Orientation and Entrepreneurial Intention  

Kim, Young-Su (숭실대학교 경영대학 벤처중소기업학과)
Jeong, Hoi-Do (숭실대학교 경영대학 벤처중소기업학과)
Publication Information
The Journal of the Korea Contents Association / v.19, no.3, 2019 , pp. 635-648 More about this Journal
Abstract
Many studies of entrepreneurship have focused on positive characteristics such as self-efficacy and self-leadership. However, recent studies are being conducted to find out effects of negative characteristics on entrepreneurship, such as ADHD-like behavior. This study investigated the impact of ADHD-like behavior on Entrepreneurial Orientation(EO) and Entrepreneurial Intention(EI). In addition, this study investigated the impact of schema related to opportunity recognition and entrepreneurial alertness on EO and EI. Data were collected from youth generation in Korea through online survey. The results show that the ADHD isn't significant for both risk-taking and innovativeness, but it has negative impact on pro-activeness. On the other hand, Schema has positive impact on all EO and EO has positive impact on EI. As a results, The higher ADHD-like behavior, the lower pro-activeness. Therefore ADHD-like behavior could lower EI through pro-activeness. However, Schema has positive impact on all EO, which has positive impact on EI.
Keywords
Youth Generation; ADHD; Schema; Entrepreneurial Orientation; Entrepreneurial Intention;
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