• Journal of the Korean Applied Science and Technology
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• v.39 no.3
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• pp.433-441
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• 2022

The purpose of this study is to investigate the relationship between media engagement, media empathy, and media value of MCN sports broadcasting. To achieve this purpose, a survey was conducted on 324 MCN sports broadcast viewers. Exploratory factor analysis was performed to confirm validity, and Cronbach's α test was performed to investigate reliability. In addition, correlation analysis was performed to verify discriminant validity, and linear regression analysis was performed to verify the research hypothesis, and the following conclusions were drawn. Media engagement had a positive effect on media value. Media engagement had a positive effect on media empathy. Media empathy has a positive effect on media value.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2019.11a
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• pp.1-4
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• 2019

본 연구에서는 적외선 카메라 기반의 비접촉식 측정 방법을 이용하여 동공 반응 데이터를 수집하여 공감의 사회감성을 객관적이고 정량적으로 추정하는데 그 목적이 있다. 실험에는 10명(남 6명, 여 4명, M ± SD = 24.17 ± 2.16세)의 피험자가 참여하였다. 30초의 참조 데이터 측정 후, 공감 유무에 따라 과제는 얼굴 표정 모방 과제와 얼굴 표정 자발적 표현 과제로 구분되어 두 사람은 표정으로 상호작용하였고, 2번씩 반복 진행하며 적외선 카메라를 통해 동공을 촬영하였다. 이진화 및 원형 윤곽선 검출법의 영상처리를 활용하여 동공 데이터를 수집하였고, 이동 평균 기법을 활용해 눈깜빡임 노이즈를 제거하고 동공 크기 개인차로 데이터 표준화를 진행하였다. 공감 유무에 따른 동공 크기 데이터는 정규성 검증 및 독립표본 t검정을 통해 통계적 유의성을 확인하였다. 분석결과, 공감하는 경우(M ± SD = 0.508 ± 1.278)와 공감하지 않은 경우(M ± SD = 1.681 ± 0.968) 동공 크기가 통계적으로 유의미한 차이를 보였다(t(18) = -2.313, p = 0.033). 판별분석을 통해 동공 크기에 따른 공감의 유무를 추정하는 규칙을 정의하였다. 본 연구에서 제안한 동공 크기 데이터를 이용한 공감의 사회감성 추정 기술은 비접촉식 카메라 기반의 기술로 스마트 글래스와 접목되어 다양한 분야에 활용도가 높을 것으로 기대된다.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.426-438
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• 2022

The current study explored the relative effects of reciprocal/empathic type on messages appealing to help patients with Lou Gehrig's disease and their family. By this, we attempted to examine the applicable scope of the reciprocal type, a way of appealing rationally in the delivery of helping messages. The focus was on the moderation of empathic concern trait, a representative altruistic personality. Conducted as the online experiment, empathic concern trait was measured in the first stage, and the helping messages presented each by reciprocal/empathic type were shown and evaluated in the second stage after about 7 days. The data of 134 people were finally analyzed, excluding insincere participants. As a result, the relative advantage of empathic type was shown, but it was only limited to the subject attitude. In the result of the interaction, the reciprocal type were as much or more influential as the empathic type for the individuals high in empathic concern trait.

• Korean Journal of Cognitive Science
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• v.26 no.1
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• pp.97-123
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• 2015

This paper theoretically examines the mediations of media on disaster and the structure of the politics of compassion, from the cultural politics approaches. The media has treated for a long time many different forms of disaster and sentimental reactions that were bound to the human life. In the present paper we shall take a different approach from traditional ones that focus on how the media represents these subjects and how it arouses cognitive, affective, behavioral reactions of the audience. We will instead focus on how these subjects of disaster and compassion constitute new social meanings through the mediation of media. And we will investigate that the experiences of social sufferings mediated by media are related to the ethical potentiality vital to the construction of global public sphere and global civil society that need to be reshaped in the $21^{st}$ century media environment. This paper attempts to understand new cultural-politics meanings of the media as a major factor conducting the audience's new public actions through mediating sufferings of the others.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.12
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• pp.1455-1462
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• 2014

In the future we are likely to see the development of public media with traditional media is out of the screen using a digital signage media facade. The purpose of searching for effective production and planning methods and message effects when planning messages the public can empathize with and accept. In this paper, we want to include the utilization of production techniques and media facade by applying culture and art and presenting how this can be applied to corporate advertising.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.145-154
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• 2022

The purpose of this study is to investigate the difference in advertising effect of visual rhetoric type of Facebook ads depending on the user sensitivity and level of empathy. The experiment was designed as a between-subjects factorial design (visual rhetoric type) × 2 (brand sensitivity) × 2 (level of empathic understanding). The results of the experiment performed to analyze the strategies of Facebook ads for ads effectiveness can be summarized as follows: a three-way interaction effect for persuasive effects was found among the type of visual rhetoric, brand sensitivity, and empathic understanding for both types of visual rhetoric. Breaking down it by type of rhetoric, no interacting effect was observed between brand sensitivity and empathic understanding levels for the visual simile ads in most of the dependent variables. For the visual metaphor ads, however, the brand sensitivity and empathic understanding levels were found to have interaction effect in all dependent variables.

• Journal of The Korean Association For Science Education
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• v.41 no.1
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• pp.59-70
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• 2021

Ability to make informed decisions by critically evaluating media information on socioscientific issues (SSI) is one of the crucial elements of scientific literacy that citizens should obtain. This study aims to investigate how middle school students evaluated media information about socioscientific issues (SSI) when they faced two different types of information (i.e., numerical and empathic information). To achieve the aim, 96 middle school students responded to the questionnaires asking them to evaluate reliability and persuasiveness of SSI media information. The questionnaires consisted of two sets of newspaper articles on each SSI (pro-numerical/empathic, against-numerical/empathic). After reading the articles, the students evaluated reliability and persuasiveness of each article and wrote the reasons for their evaluation. The results were as follows: First, the students believed that news articles with numerical information were more reliable than the ones with empathic information in all SSI contexts. They tended to trust scientific evidence and data from numerical information, and real cases, societal problems, expressions, and values from empathic information. In addition, they evaluated their reliability based on the logic of information, accuracy of information, breadth and depth of data, and quantity and quality of sources both numerical and empathic information. Second, in case of evaluating persuasiveness of the articles, they focused more on the values that information contained, richness and logicality of the information, rather than the types of information, regardless of the type of information.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.1
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• pp.383-393
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• 2017

This study examined the empathy relationship experiences of adolescents in relationships with school social workers. The researchers conducted individual interviews with 10 adolescents from low-SES families. The primary interview query was 'What have empathy relationship experiences with school social workers meant to you?' Interview responses were coded and the results were analyzed using phenomenological research methods. The empathy experiences of adolescents were identified as the following: 'tried to build empathy','understanding another's feelings', 'helpfulness'. The study's results summarized the adolescents' feelings of empathy resulting from their interactions with school social workers. In conclusion, the study suggested some useful strategies for school social workers in their work with adolescents from low-SES families. These strategies are designed to maximize adolescents' ability to feel empathy for others. Furthermore, based on the results of this study the researchers suggest some promising avenues for empathy research in various fields.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.99-105
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• 2019

This study analyzed the reactions of ad liking, empathy and psychological resistance to antismoking public advertisements through in-depth interviews of 30 adult males. According to the study, non-smokers responded favorably to the advertisement, while smokers were unhappy. In addition, smokers in their 40s and 50s showed a higher level of empathy for ads than those in their 20s and 30s. Smokers have tried various forms of psychological resistance to non-smoking messages, especially denigrating information sources. Based on the results of this research, a measure was proposed to enhance the effectiveness of the non-smoking advertisements.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.139-159
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• 2017

This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.