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http://dx.doi.org/10.13067/JKIECS.2014.9.12.1455

The study on the development of media facades  

Kim, Tae-Eun (남서울대학교 멀티미디어)
Publication Information
The Journal of the Korea institute of electronic communication sciences / v.9, no.12, 2014 , pp. 1455-1462 More about this Journal
Abstract
In the future we are likely to see the development of public media with traditional media is out of the screen using a digital signage media facade. The purpose of searching for effective production and planning methods and message effects when planning messages the public can empathize with and accept. In this paper, we want to include the utilization of production techniques and media facade by applying culture and art and presenting how this can be applied to corporate advertising.
Keywords
Digital Signage; Media Facade;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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