• 복식문화연구
• /
• 제11권3호
• /
• pp.352-366
• /
• 2003

The purposes of this study were 1) to examine the conceptual structure information sources, antecedent states, and purchasing situation related to the apparel buying behavior, 2) to compare the differences between high addictive buying consumers and low addictive buying consumers in related variables, and 3) to find out the discriminating variable of apparel buying behaviors on the degree of addictive buying tendencies of apparel in department store. The questionnaire was developed based on the results of pretest and previous studies, and completed by 726 fcmale consumers living in Busan, Korea. 1) Factor analysis showed that information sources related to apparel buying behaviors consisted of the information of store and observation, and antecedent states did consumer's mood and availability of cash/cards. Also, purchasing situation in apparel store composed of four factors, such as Atmosphere, Price/quality, Store policy/salesperson, and Influence of others. 2) By t-test, there were significant differences between high addictive buying consumers and low addictive buying consumers in information sources, antecedent states, and purchasing situations. 3) The apparel buying behavior of high addictive buying consumers were influenced by the information of observation, and that of low addictive buying consumers were did by the atmosphere of apparel store.

• 한국HCI학회:학술대회논문집
• /
• 한국HCI학회 2007년도 학술대회 2부
• /
• pp.153-158
• /
• 2007

기존의 모바일 기기들은 일반화된 고정 인터페이스 상태의 제품으로, 사용자가 단순 학습을 통해 반복된 인터렉션과 구성만을 이용하는 수준이었으나 최근과 같이 기기가 지능적이고 다양화되면서 개인의 요구와 특성을 반영한 인터페이스 방법들을 요구하기 시작하였다. 이에 따라 일반적 성향에 맞추어진 Universal UI와 개인의 특성에 맞춰진 Customizing UI의 양립적 이슈는 지속적으로 대치되어 왔다. 그러므로 이를 서로 적절한 수준에서 상호 보완하여 디자인하는 것은 그 형태나 속성을 떠나 최신 UI의 기본적인 필요충분조건이 되었다. Universal UI는 인식과 행동패턴을 달리하는 사람들의 공통분모를 찾아냄으로써 표준화의 Solution을 찾아낼 수 있었지만 Customizing에 대한 해답은 사용자 심리, 문화, 역사까지 고려해야 한다. 우리는 이 두 부분을 모두 만족하는 다방면의 멘탈모델 수립과 UT검증을 통해 모바일 기기에서 최적의 인터페이스 개발을 진행하게 되었다. 이러한 Customizing에 대한 연구는 기기 사용자의 지역과, 문화적 특성에 따라 최적화된 인터페이스를 제공할 수 있기에 기기 제조사는 Future work을 위해서라도 이러한 부분에의 충분한 연구 의의가 있다고 할 수 있다. 우리는 본 논문에서와 같은 Personalization과, 선호 기능을 좀 더 쉽게 적응하고 사용할 수 있도록 하는 Customization 을 통해 사용자의 성향을 적극 반영할 수 있는 모바일 인터페이스 제품 개발로 한 단계 발전시켰다고 본다.

• 복식문화연구
• /
• 제18권6호
• /
• pp.1138-1152
• /
• 2010

The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.

• 복식문화연구
• /
• 제11권2호
• /
• pp.193-207
• /
• 2003

The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, x 1_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of purchasing motives, significant differences were found according to shopping orientation subdivision in four factors. 3. The evaluation criteria of product were significantly different depending on shopping orientation subdivision in practical attribute, socio-psychological attribute, and aesthetic attribute. 4. The significant differences were found according to shopping orientation subdivision in general clothing purchasing behavior(purchasing price range of clothing, clothing purchasing frequency of a year, method of payment, number of stores visited, experience of buying in the import brand)

• 복식문화연구
• /
• 제11권2호
• /
• pp.320-330
• /
• 2003

The purpose of this study is to investigate a clothing use by clothing buying tendencies. Data were obtained from questionnaires filled out by 183 housewives in Daegu, and analyzed by utilizing Factor Analysis, frequency, correlation and ANOVA test. The results were as follows: 1. Four factors of clothing buying tendencies were identified as the pursuit of fashion, dressing for others, practicality, and dressing for self, 2. There was differences in clothing buying tendencies based on educational background and occupation. The factor of the pursuit of fashion was more important f3r college graduate housewives. It was also more important for housewives whose husband had professional jobs in comparison to their non professional counterparts. 3. The factors concerning the pursuit of fashion and dressing for others were more important fur those whose monthly household incomes ranged from 3,000,0000 to 4,000,000 won in comparison to those whose incomes were lower. 4. There was a negative correlation with the factor of dressing for others and the number of children. 5. The housewives had a higher clothing expenditure were more aware of the pursuit of fashion and dressing for others .6. The data concerning the number and types of various clothing owned showed single items were the most owned(more than 8 items) and altered Hanboks were the least owned(less than 1).

• 복식문화연구
• /
• 제13권1호
• /
• pp.161-173
• /
• 2005

The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of female college students in the U.S. age 18 to 33. The questionnaires for this survey were developed to measure knitwear purchasing behavior, including sources of information about knitwear, evaluative criteria of knit wear product, attributes f store preference for knitwear, and shopping orientation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students were classified into five subdivisions by cluster analysis; cautious shopping group, recreational shopping group, self-confident shopping group, shopping indifferent group, price conscious shopping group. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in observation of others' and famous people's clothing, fashion shows, fashion articles in magazines, newspapers, and on the Internet, and shop displays. The evaluation criteria of knit wear product were significantly different depending on shopping orientation subdivision in fashionable, brand and store name, appropriate for different occasion, prestige. The store attributes of knitwear were significantly different depending on shopping orientation subdivision in product knowledge of sales personnel, store atmosphere, display of merchandise, layaway payment plan, price level, ease of parking and access, and new fashion.

• 복식문화연구
• /
• 제14권4호
• /
• pp.567-580
• /
• 2006

The purposes of this study are to investigate dimensions of lifestyle and clothing shopping orientation of university students as consumers in Korea and to analyze the relationships between lifestyle and clothing shopping orientation. The research method for this study is survey and subjects were 473 male and female university students. The questionnaire is consisted of measurement items for lifestyle, clothing shopping orientation, and demographic attributions. The data were analyzed by factor analysis, T-test, Pearson's correlation analysis, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 4 factors were emerged on lifestyle (achievement-oriented, economics-oriented, appearance-oriented and freedom/culture-oriented) and clothing shopping orientation had 4 factors (reasonable shopping, informational shopping, conspicuous shopping, and convenient shopping). Second, there were significant relationships between lifestyle and clothing shopping orientation. Especially, there were high positive relationship between economics-oriented lifestyle and reasonable shopping orientation, and appearance-oriented lifestyle and informational shopping orientation. Third, lifestyle and clothing shopping orientation had much differences by subjects' demographics attributions.

• 복식문화연구
• /
• 제24권1호
• /
• pp.79-92
• /
• 2016

The purpose of this study is to investigate the differences in fashion shopping orientation and perceived value according to the level of use of mobile fashion shopping. Furthermore, the effect of fashion shopping orientation on perceived value was analyzed. To estimate the level of use of mobile fashion shopping, respondents were classified into four different groups in terms of their frequency of buying fashion products and the period for which they had bought fashion products. The survey was limited to adults aged 20-40 years who had purchased fashion products in a mobile shopping mall. The questionnaire was carried out from April 15, 2015 to April 22, 2015 and 430 sets of useful response data were analyzed using SPSS 17.0. The results of this study were as follows: First, fashion shopping orientation for mobile shopping consumers was divided into four factors as follows: convenience/economic shopping, ostentation/trend shopping, enjoyment shopping, and impulse shopping. Second, there was a significant difference in all the fashion shopping orientation factors except for convenience/economic shopping according to each classified group: short/few, long/few, short/many, and long/many. In addition, there was a significant difference in perceived value according to each group. Third, all the fashion shopping orientation factors except for impulse shopping had a significant influence on perceived value. Fourth, fashion shopping orientation factors had a slightly significant influence on the perceived value according to each group.

• 복식문화연구
• /
• 제15권1호
• /
• pp.98-112
• /
• 2007

The purpose of this study was to identify the differences in store evaluative criteria, clothing evaluative criteria, and purchasing behavior for casual wear among groups with different types of shopping orientation. Data were collected from 175 female and 169 male college students living in Beijing, and analysed by factor analysis, cluster analysis, ANDVA, Duncan test, crosstabulation analysis, and frequency analysis. Chinese college students were classified into four groups by their shopping orientations; fashion-pursuit type, individuality-pursuit type, practical type, and apathetic type. Significant differences were found in store evaluative criteria, clothing evaluative criteria, purchasing behaviors, and demographic characteristics. The fashion-pursuit type and individuality-pursuit type were more influenced by store location and service, product attributes, and fashion. They purchased more frequently and spent more money. Esthetic clothing evaluative criteria were considered more important by the individuality-pursuit type than the others, and symbolic clothing evaluative criteria by the fashion-pursuit type.

• 복식문화연구
• /
• 제25권5호
• /
• pp.593-610
• /
• 2017

In order to identify the antecedents of internet purchasing intention toward fashion items, this study examines shopping-related variables as both direct antecedents of internet purchasing intention, and as indirect antecedents of internet purchasing intention through online-related variables. Impulse buying and market mavenism were considered as shopping-related variables, whilst online interaction readiness and online consumer procrastination were considered as online-related variables. It was hypothesized that impulse buying and market mavenism not only directly influence purchasing intention toward fashion items, but also indirectly influence it through online interaction readiness and online consumer procrastination. Data were gathered by surveying university students in Seoul using convenience sampling. A total of 286 questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of market mavenism, impulse buying, and online consumer procrastination revealed one dimension, whilst the factor analysis of online interaction readiness revealed two dimensions: 'online relationship' and 'internet role.' Tests of the hypothesized path proved that impulse buying indirectly influences internet shopping intention only through online consumer procrastination, whereas market mavenism influences internet shopping intention indirectly through both online interaction readiness and online consumer procrastination. The results will be useful for Internet shopping mall marketers and for future study.