The Effects of Product Image and Evaluative Criteria on Purchase intention of Cultural Fashion Products - Focusing on Cultural Fashion Products using Baekje Traditional Culture - (패션문화상품의 이미지와 평가기준이 구매의도에 미치는 영향 - 백제의 전통문화를 활용한 패션문화상품을 중심으로 -)
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- Journal of the Korea Fashion and Costume Design Association
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- v.24 no.4
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- pp.27-39
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- 2022