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http://dx.doi.org/10.14400/JDC.2022.20.3.069

The Effects of Entrepreneurship Education on Entrepreneurship Intention through the Mediating Effect of Founder Self-Efficacy: Focused on Start-up of Cultural Tourism Product  

Hwang, Gyun Jeong (Dept. of Regional Leading University Business Group, Chonnam University)
Publication Information
Journal of Digital Convergence / v.20, no.3, 2022 , pp. 69-74 More about this Journal
Abstract
The purpose of this study is to provide the entrepreneurs with positive entrepreneurial intention through entrepreneurship education that meets the needs of founders related to cultural tourism products. In addition, the mediating effect of self-efficacy of founders was verified in the relationship between entrepreneurial education and entrepreneurial intention. For the empirical analysis, this study conducted a survey on founders of cultural tourism products in Gwangju and Jeonnam. The results of the study are as follows: First, entrepreneurship education has a positive effect on self-efficacy and self-efficacy has a positive effect on entrepreneurial intention. Second, self-efficacy confirmed the mediating effect in the relationship between entrepreneurship education and entrepreneurship intention. The results of this study are expected to provide basic data for stable and sustainable development of the culture and tourism industry.
Keywords
Cultural Tourism Product; Entrepreneurship Education; Entrepreneurship Intention; Self-Efficacy; Founders;
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Times Cited By KSCI : 2  (Citation Analysis)
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