• Archives of design research
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• v.16 no.4
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• pp.129-140
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• 2003

As the importance of Culture Technology (music, publication, mobile, film, video, cartoon, animation, character, game, broadcasting etc) is increased, the field of character industry recently has been recognized as an independent brand value beyond the existing view point of simple designing; it also has been given much attention as a main axis leading the cultural industry of the 21 st century. The character of a local government plays roles such as a symbolic part of a region, parts of tourism and public relations, and a profit-making function, which results into generation of regional image and activation of regional economy. However, the present application strategy of the character is only limited to an early stage of regional advertisements. In this context, this study is aimed to investigate and analyze the character development of local governments, especially 31 cities and goons of Gyeonggi Province, comparing with those of local governments of Japan. In the long run, this will provide some suggestions for strategy of character applications. Then, this research is expected to be used as basic reference materials for character development of other local governments and government agencies.

• Journal of the Korean association of regional geographers
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• v.17 no.5
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• pp.554-567
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• 2011

As creative city is increasingly considered as a paradigm of urban development, it was explored that some of major concepts consisting of creative city such as creativity, creative class and creative industry have an implication. Those concepts reveal a diverse meaning rather than universal one in the application depending on regions and countries across the world. This study tried to grasp the meaning of creative city in the northern region of Gyeongbook where the concept itself was not apparently distinctive. The result is that the inherent meaning of creative city was expanded to culture and athletic fields, though it was originated from taking advantage of nature, agricultural products in the region, and cultural and historical based tourism. On the other hand, the role of regional authority was examined to explore how the concept of creative city is realized in practice. There are some differences among the local authorities in the aspect of leadership. network system within the region, and social network with outside.

• Vending industry
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• v.1 no.2 s.2
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• pp.95-97
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• 2001

최근 만원권, 오천원권, 백원화 등 화폐의 도안물 그대로 또는 원부 변형하여 신문 및 잡지광고, 할인용 쿠폰, 광고용 전단 등 상업적 광고물에 무단 이용하는 사례가 빈번히 발견되고 있다. 화폐도안을 이용한 광고행위는 화폐의 품위를 손상시킬 뿐만 아니라 일반인으로 하여금 위조화폐 제작 충동을 유발하고 지급수단으로도 악용될 소지가 있어 선진국에서도 일정한 기준 들을 정하여 엄격히 규제하고 있는 실정이다. 이에 따라 한국은행은 1999년 6월 29일 문화관광부에 화폐도안된 한국은행의 저작물로서 등록하여 법적권리를 강화하는 한편 화폐의 품위 유지 및 건전한 신용질서 확립을 위하여 화폐도안을 이용한 광고행위가 발견될 경우 ${\ulcorner}$저작권법${\lrcorner}$에 의한 고소 등의 법적조치를 취할 수 있음을 산업계에 주지시켜 달라는 협조요청을 해왔다. 금호에서는 각 사례별로 저작권 침해사례를 풀이한 협조요청 자료를 게재한다.

• Journal of the Korean Geographical Society
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• v.34 no.2
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• pp.209-225
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• 1999

세계화는 각 도시들이 살아남기 위해 경쟁하지 않으면 안되도록 하였고, 이러한 담론 속에서 장소는 정말로 '상품화'되고, '소비'되며, '광고'될 뿐만 아니라 '판매'되는 대상으로 간주되었다. 새로운 도시성장전략으로서의 장소 마케팅이란 공공·민간 주체들이 기업가와 관광객 심지어 그 장소의 주민들에게 매력적인 곳이 되도록 하기 위해 주로 문화적인 전략을 통해서 지역의 이미지를 제고시키고 지역의 경제 활성화를 꾀하는 다양한 방식의 노력들이라고 할 수 있다. 고양시는 지역에 특화된 화훼산업을 기반으로 한 꽃 전시회라는 지역의 작은 행사를 '고양 세계 꽃 박람회'라는 장소 마케팅으로 발전시켰다. 이것은 지역 이미지 제고, 지역정체성과 시민단합에 매우 긍정적인 영향을 미쳤으며, 지역경제 활성화의 측면에서는 화훼업의 특성상 국내의 전반적인 경기침체와 같은 이상 변수로 직접적인 효과는 뚜렷이 나타나지 않았으나 장기적인 관점에서 경제적 효과가 커질 것으로 예상된다. 고양시의 사례 연구는 서구에서 발전한 장소 마케팅이 우리 나라에서도 적용될 수 있는 가능성을 보여주었다.

• The Journal of the Korea institute of electronic communication sciences
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• v.5 no.2
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• pp.109-118
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• 2010

Yeosu area from the old historical monuments and artifacts related communications signal station, directions display panels, lighthouse, Geomundo the first submarine cable installation, etc. The historical value of the communication is present. Therefore, tourism and culture industries in conjunction with the Communication Museum and Science Center was established to recognize the importance of communication and utilizing the Superintendent to allow residents and people contributing to the establishment to promote.

• 월간 기계설비
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• no.3 s.212
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• pp.50-55
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• 2008

롯데건설(주)은 1959년 창립해 도로, 교량, 항만 등의 대규모 토목공사와 첨단 인텔리전트 빌딩, 호텔, 쇼핑센 터 및 고급 아파트 등의 건축공사를 통해 국가산업 발전과 주거문화 향상에 기여하고 있다. 롯데건설(주)은 잠실 롯데월드를 비롯해 전국에 롯데호텔 · 백화점을 건설하며 테마파크, 관광, 유통시설 건설에 남다른 기술과 노하우를 축적하고 현재 서울, 부산에 100층 이상의 초고층 건물인 제2롯데월드 건설 추진등 수익 다각화를 위해 끝없이 노력하고 있다. 또한 중세 유럽성의 긍정적인 이미지를 아파트 브랜드에 적용, 주택시장의 고급화, 차별화를 선도해왔다. 이런 노력의 결과 롯데건설(주)은 2007년 매출 3조1,608억원, 수주 6억원을 달성했고 올해 매출 3조8,000억원, 수주 8조원을 목표로 정진하고 있다.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.183-189
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• 2017

This research aims to inquire about local festival culture contents of France which are considered a successful case of cultural contents industry and will make a diagnosis regarding the applicability and concomitant problems in our country. It reviews French local festival and culture contents, represented by Bordeaux wine Festival. This research analyses the structure of storytelling and the emotional factors as communication and experience tool of historical and cultural resources in terms of cultural semiotics. The findings are as follows: First, it is about a strategy linked with historical and cultural resources as a package touristic product made of the tradition, history, cultural heritage, arts and winery experience. Second, it is about a storytelling strategy. The status of Bordeaux wine holds a splendid story originated in long historical background and benefits of nature. Third, it is about a strategy oriented to communication and experience. Fourth, it is about a strategy inducing fun and fantasy. A festival is a form of a play, and the play is the culture itself. The revitalization of local festivals which allow the increment of one's most personal happiness index is estimated to have the most crucial values and significance. Finally, the cases of European local festivals are considered to be worth benchmarking in many different domains in the sense that they create new contents by making interesting stories adapted from the past history.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.457-464
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• 2021

This study is a study on the development of board games using local cultural contents. As a prior study related to this study, basic research on board game development, research on cultural products based on cultural heritage, and storytelling development research using local cultural and tourism resources were considered. Among them, for the main purpose of board games and development process, discussions were conducted on the research methodology of Lee Dae-woong and Oh Seung-taek (2004). As a result, it was possible to successfully proceed with planning meetings, proposal preparation, board game design, board game 3D graphic production process, and prototype development. What is peculiar is that characters (dried persimmons, strawberries, jujube, and salted seafood) containing Nonsan's unique regional characteristics were searched and utilized. In addition, major cultural heritages such as Donamseowon Confucian Academy and Gwanchoksa Temple, designated as Nonsan-si cultural properties, were combined with important treasure hunt contents of board games to enhance interest and education at the same time. The theme of this paper, Nonsan, Finding Lost Treasure, is a new educational alternative that can solve the problems of computer games, and has the advantage of having the nature of community leisure play, not individual play. Based on this board game development research in the future, we intend to expect the results of game production using cultural elements from other regions.

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.1
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• pp.74-83
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• 2010

This study is a development plan of a resort in a regional center that aims to generate tourism consumptions that have ripple effects on the regional economy by developing abandoned mine complexes in Daechon. Thanks to economic growth, the public awareness of tourism has changed. Hence, want for tourism influences development and advancement of recreational spaces, combining with various cultural contents. Development associated with environmental issues caused by modernization has become a major issue. At this point, to rediscover and specialize industrial complexes of bygone days as tourism resources signifies regeneration of regional resources. This study aims to find a solution for appropriate tourism development as part of the measures to revitalize the regional economy in underdeveloped areas and to improve the polluted environment. The result of the study is summarized as follows: First, in regional development alongside the development of a resort complex, it is important to construct environmental similarities. Minimizing differences in landscape structures is especially necessary because it will cause tourism resources in a regional center to be naturally linked to regional activities. These will then be recognized as attractions in the neighborhood. Therefore, it is desirable to reflect a spatial structure for environmental convergence, and, at the same time, to fulfill operation purposes by space through differentiation of movement lines. Second, in utilization of existing environmental resources, it is desirable to express localities and to develop differentiated elements. Facilities should not be homogenized, attaching importance to trends. Therefore, in establishing a development plan, it is important to have an attitude to accept existing roles and functions in a transformative manner. Third, recreational facilities in resort spaces generally have the problems of being uniformly planned as part of a development project and being limited to landscape facilities. Introduction of specialized facilities that can be reconciled with the regional environment and that can be open influences the landscape structure of the entire region and brings ripple effects as key facilities for activation of tourism.

• Journal of the Korean Society of Food Culture
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• v.23 no.3
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• pp.388-396
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• 2008

This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.