• Journal of the Korean association of regional geographers
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• v.13 no.1
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• pp.18-31
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• 2007

This paper aims to establish the cultural tourism strategy for culture-based city Gwangju. For this purpose, six key words 'topic, viewpoint, strategy, creation, change, project' are presented. The topic part includes the concept and paradigm of culture-based city Gwangju, The viewpoint part includes the cultural politics of tourism. The strategy part presents creative tourism as a vision of tourism, planning for the alternative cultural tourism contents, seven core types of Gwangju cultural tourism, and the five strategies of creative tourism Gwangju. The Creation part and the change part include respectively Gwangju place marketing strategy and the method of making creative cultural tourism subjects. Finally, the core projects of Gwangju creative tourism named 4CT projects are presented.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.416-424
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• 2011

This paper closely examines the relation between ‘how the local residents' involvement in a tourist industry and their perception of tourist development have an influence on tourism' and also 'how the understanding of a tourist effect has an influence on the local residents' participating intention in the tourist policy'. The local residents' involvement in the tourist industry was influenced by economical and socio-cultural factors among the influencing perceptions on local festivals, but, statistically, was not influenced by an environmental factor. The local residents' perception of tourist development has influenced on each local festival, and for the rate of influence, the environmental factor was the highest, and in the next order, the residents' intention to participate in tourist policy, the socio-cultural factor, and the economical factor followed. In the relation between local residents' perception of tourist influence and their participating intention, only the factor of socio-culture had a plus(+) influence on the participating intention in the tourist policy. It is expected that this result will be different from the tourist influence of tourist development. Therefore, a study of the perception on the influence of tourist development will be required in the future.

• The Journal of Korean Institute of Information Technology
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• v.16 no.11
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• pp.123-132
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• 2018

Recently, various methods have been studied and developed to develop the local cultural contents industry. This research has produced a mobile AR augmented reality game that anyone can easily access by developing contents that can be enjoyed with new tourists. It aims to spread 10 million tourists to surrounding tourist attractions by developing a new storytelling-based AR game using the symbol of Jeonju, which is the birthplace of the Joseon Dynasty, and promote economic value-added activities in nearby stores. GPS technology and AR marker-based action augmented reality games will be newly established as cultural contents based on new regional scenarios. Augmented reality games that combine visual resources are increasing values of local brands by playing games at Jeonju tourist attractions.

• Journal of Convergence for Information Technology
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• v.7 no.3
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• pp.111-116
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• 2017

This study offers the possibility as a new product of souvenirs from cultural tourist sites with virtual reality contents, instead of a simple exhibit. Users can watch augmented reality contents on souvenirs, and use the virtual experience service of cultural tourist sites with VR viewer. It has 4K-class high-quality $360^{\circ}$ image capture to increase the immersion of users in virtual space, implement virtual reality space and intuitive UI interaction with users using IMU (Inertial Measurement Unit). It is also possible to apply various add-on functions, including 3D contents, through technical development to increase its marketability, and apply in other industries. In addition, the prototype of the souvenir and VR viewer will be made by using a 3D printer and such in order to apply the contents which will be introduced in this study. Various product expansions can be considered through consultation with the relevant companies for the use of ready-made products.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.611-612
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• 2022

메타버스는 게임 기술을 활용하여 현실의 다양한 현상이나 경제 활동들을 가상의 세계로 구현하고 이를 실세계와 유사하게 동작하도록 다양한 서비스를 제공하는 플랫폼을 일컫는 말로서 최근의 코로나19 펜데믹 상황과 맞물려 주목 받고 있는 게임 확장 기술군의 하나라 할 수 있다. 본 논문에서는 지역 관광 활성화를 위해 지역 대표 관광지의 시그니처(signature) 구조물들과 공간을 메타버스 플랫폼 상에 구현하고 구현된 공간에서 사용자간의 커뮤니케이션을 통해 관광 수요를 촉진시키며, 오프라인 이벤트와의 유기적인 연동을 통해 궁극적인 관광 활성화에 기여하기 위한 온오프라인 연계 메타버스 콘텐츠를 구현한다. 구현된 메타버스 콘텐츠에서는 개인별로 설정된 캐릭터를 활용해 구현된 가상 공간에서 상호작용이 가능하도록 구성하여 가상 공간에서 체득된 정보를 온라인 상에서 자유롭게 교환할 수 있도록 하였다. 본 논문에서 구현된 관광 메타버스 콘텐츠는 샌드박스형 메타버스 플랫홈으로 개발된 디토랜드를 기반으로 한다.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.73-80
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• 2018

The purpose of this study was to investigate the effect of rural cultural tourism factors on brand image of agricultural products. First, hardware component has a positive(+) effect on agricultural product brand image in part. Second, software component has a positive(+) effect on agricultural product brand image in part. Third, human resource factors have a positive (+) effect on agricultural product brand image in part The results showed that rural culture tourism constituent factor is an important factor affecting the image of agricultural products. This means that rural tourism can be an important factor in local income generation such as sales of agricultural products and regional development. It is necessary to develop strategies for rural development and income increase such as enhancement of attractiveness of rural cultural tourism elements and differentiation. In other words, the development of various strategies for rural cultural tourism elements can contribute to the image and activation of agricultural products.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.394-403
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• 2017

This study investigates the problems of cultivating and revitalizing traditional market through Busan Yeongdo-gu Namhang-Market, cultural-tourism market type. The study's result shows culture-tourism market should establish integrated regeneration plans to satisfy residents, traders, and tourists with the security of public facilities considering local franchise specializing street, open space, and living area.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.172-183
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• 2021

The twenty-first century revealed the era of cultural contents with the growth of digital cultures. Accordingly, popular culture became the primary sector of the cultural industry, and among them, the roads on which people walk emerged as great content for the leisure and tourist industry. Walking has already become a commercial good, as each road's story is unique enough to attract numerous tourists. On roads are the development of history, movement of life, and various cultural channels. The old road development project contributes to the revitalization of the neighborhood and increases its competitiveness as cultural content, as it restores the ecological nature and rediscovers the value of the road from history and its culture. For Gangwon-do's road development project, a storytelling strategy is necessary to succeed as cultural tourism content. Specifically, when forming an image of the old roads, it is advantageous to develop a new story that suits modern people's aesthetic taste and lead communication between locals and tourists rather than borrowing and utilizing the existing facts. For instance, it is helpful to recreate the nostalgic and sentimental mood and combine the imagination based on the consumers' humanistic experiences to create their own participation. This paper demonstrates the historical value of the roads in Gangwon-do, precedents of other leading road development projects in South Korea, and development plans by storytelling for cultural contents in Gangwon-do.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.267-276
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• 2018

The purpose of this study is to analyze the cultural needs of foreign tourists, to investigate the cultural service elements that can be provided in 'Gamcheon Culture Village', to suggest concrete policy to improve cultural services, and ultimately to cultivate excellent international tourism culture brands in 'Gamcheon Culture Village'. In order to find out the cultural needs of foreign tourists, we conducted a case study on 'Gamcheon Culture Village' among the places where the urban regeneration proceeded. The study period was four months, and basic data were collected from foreign tourists from six countries through literature reviews, interviews and participation observation. Analysis of data was based on urban regeneration, cultural desire and service design theory, and we conducted content analysis. This study presented five cultural service goals of 'Gamcheon Culture Village'. First, it displays and promotes local characteristic culture. Second, it develops and sells cultural products. Third, it brings up a good tourist image. Fourth, it provides an unusual food. Fifth, cultural experience optimization. Through this study, it is expected to help improve the cultural service of 'Gamcheon Culture Village'.

• Journal of Service Research and Studies
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• v.14 no.1
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• pp.91-107
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• 2024

This study attempted to empirically verify the possibility of K-content for Chinese people who have recently slowed down due to restriction of movement and political and diplomatic conflicts, although it is a very meaningful market for Korea's content industry and tourism industry. As a result of the study, each item of K-content experience, national image, tourism attitude, and visit intention was derived as one factor, and only the national image factor was derived as two factors: 'functional image' and 'cultural image'. As a result of examining the influence relationship between them established based on previous studies focusing on the derived factors, all five research hypotheses were adopted. K-content experience was found to have a significant influence on both factors of the national image. It was found that it had a greater influence on cultural image factors than functional image factors, cultural image factors were found to have a greater influence on tourism attitudes, K-content experiences had a significant effect on tourism attitudes, and tourism attitudes had a significant effect on visit intentions. Based on the results of this study, it was once again confirmed that the national image even comtually bees an important factor for linking to practical tourism behavior, and in this respect, "culture" is an important key factor that can lead to practical tourism and visits. Previous national images indicate that if the functional aspect of the country was more emphasized, it is now necessary to focus more on the importance of culture than on the functional aspect. As the K-content experience has a significant effect on tourism attitude, it can have a positive effect on the formation of a positive tourism attitude that can lead to actual tourism behavior, so various efforts will be needed to form an active tourism attitude using K-content in the future. As the content and target scope of K-content are expanded and diversified, specific strategies for each sub-market using cultural contents in various fields should be established and implemented.