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http://dx.doi.org/10.5392/JKCA.2018.18.11.267

Case Study for Improving Service Design: Focusing on Gamcheon Culture Village  

Ding, Zhi-Bo (동서대학교 대학원 영상콘텐츠학과)
Song, Seung-Keun (동서대학교 디지털콘텐츠학부)
Publication Information
The Journal of the Korea Contents Association / v.18, no.11, 2018 , pp. 267-276 More about this Journal
Abstract
The purpose of this study is to analyze the cultural needs of foreign tourists, to investigate the cultural service elements that can be provided in 'Gamcheon Culture Village', to suggest concrete policy to improve cultural services, and ultimately to cultivate excellent international tourism culture brands in 'Gamcheon Culture Village'. In order to find out the cultural needs of foreign tourists, we conducted a case study on 'Gamcheon Culture Village' among the places where the urban regeneration proceeded. The study period was four months, and basic data were collected from foreign tourists from six countries through literature reviews, interviews and participation observation. Analysis of data was based on urban regeneration, cultural desire and service design theory, and we conducted content analysis. This study presented five cultural service goals of 'Gamcheon Culture Village'. First, it displays and promotes local characteristic culture. Second, it develops and sells cultural products. Third, it brings up a good tourist image. Fourth, it provides an unusual food. Fifth, cultural experience optimization. Through this study, it is expected to help improve the cultural service of 'Gamcheon Culture Village'.
Keywords
Service Design; Gamcheon Cultural Village; Urban Regeneration; Cultural Desire; Cultural Service;
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Times Cited By KSCI : 2  (Citation Analysis)
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