• Title/Summary/Keyword: 문화커뮤니케이션

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The Study on Cultural Communication and Shopping Benefit in Fashion Cultural Complex Space (패션복합문화공간의 문화커뮤니케이션과 쇼핑추구혜택에 관한 연구)

  • Kim, Ju Hee
    • Korean Journal of Human Ecology
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    • v.23 no.2
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    • pp.329-341
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    • 2014
  • This study examined the effects of cultural communication on the fashion distribution type and the shopping benefit in fashion cultural complex space. Surveys period was from Sep. 17th to Sep. 21st in 2012. The Subjects of this study were the young 207 people who had shopping experiences in fashion cultural complex space in their 20s~30s. The data were analyzed by a reliability analysis(Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized as follows. First, cultural communication in fashion cultural complex space were impacted by cultural brand, cultural display, cultural support and beneficial effect of culture. Second, customers pursued the shopping benefits to get social value, personal pleasure, individual style and economic value. Third, the preference of fashion outlet was effected by cultural brand and cultural display. The beneficial effect of culture and cultural brand influenced on department store preference. The preference of fashion multi-brand shop was impacted by cultural brand, cultural support and beneficial effect of culture. Fourth, cultural communication in fashion cultural complex space had an effect on pursuing shopping benefits. Fifth, customer's demographic characteristics impacted on cultural brand, cultural display and beneficial effect of culture. Especially, these 3 cultural communications were effected by monthly average fashion spending than age/total income.

IALA의 VTS 통신영어 지침 도입 -VTS 기술위원회 결과 중심-

  • Choe, Seung-Hui
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2016.05a
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    • pp.264-265
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    • 2016
  • 세계 해운시장에서 영어를 모국어로 사용하지 않는 해기사의 수가 증가하는 실정이며, 문화 및 언어적 차이를 가진 관제사와 항해사가 영어를 공통 의사소통의 도구로 사용함으로써, 주어진 상황을 가장 정확하고 간결하게 전달하고 이를 상호 이해하는 능력의 필요성이 점차 중요해 지고 있다. IALA에서는 이러한 시대적 흐름에 부응하여, 영어를 모국어로 사용하는 원어민과 영어를 외국어로 사용하는 비원어민이 효과적인 방식으로 의사소통하여, 상호 명확한 이해를 목표로 하는 해상 교신이 이루어 질 수 있도록, 다양한 핵심 관제 커뮤니케이션 전략을 수립하고, 이를 VTS 관제 커뮤니케이션 가이드라인으로 제정하는 것을 논의 중에 있다. 현재 VTS 기술위원회를 중심으로 이루어지는 본 가이드라인의 주요 내용을 중간 전파하고, 이에 대한 아국 관제사들의 향후 대응을 공동 논의하고자 한다.

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A Study on the Mediating Effect of Commitment to Learning in the Relationship between Instructor Communication and Reselection of the same Instructor - Focused on college students in lifelong education - (교수자 커뮤니케이션과 교수자 재선택 관계에서의 학습몰입의 매개효과 - 성인대학생을 중심으로 -)

  • Woo Jung Mi;Kim Jin Sook
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.397-404
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    • 2024
  • This study aims to investigate the mediating effects of commitment to learning on the relationship between instructor communication and reselection of the same instructor among college students in lifelong education. For this purpose, the investigator conducted a survey with college students in lifelong education attending a two or three year college or a university in Daegu Metropolitan City and Gyeongsangbuk Province and analyzed a final total of 498 questionnaires with the SPSS 22.0 and AMOS 22.0 statistical programs. The findings were as follows: instructors' verbal and non-verbal communication had total significant effects on the path of reselection of the same instructor by college students in lifelong education, but it had no direct significant effects on reselection of the same instructor. Instructors' verbal and non-verbal communication had indirect effects on reselection of the same instructor by college students in lifelong education via commitment to learning. These findings imply that if instructors make use of their verbal and non-verbal communication in lessons for college students in lifelong education according to their characteristics, it will be able to increase their commitment to learning as well as satisfaction with lessons.

A Study of Image's Function and Utilization for Visual Communication (영상 커뮤니케이션을 위한 이미지의 기능과 활용에 대한 연구)

  • Jeong, Gyoung-Youl
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.576-586
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    • 2017
  • This thesis is a result of studying the combination of text and image based on the achievement of LTP (Literacy Through Photography), a communication education program for young people. This paper presents the LTP program that emphasizes communication functions of images and introduces the results of education conducted to improve the ability of visual communication for adolescents. Adolescents's creative images are analyzed on the basis of three categories of anchors, ealais and illustrations. The questionnaire was a quantitative survey of communication conducted before and after the LTP training. As a result, LTP education showed higher achievement in communication with adolescents when using images than text. In conclusion, this study gives meaning to image utilization education for creativity enhancement and present it as a new education by examining the LTP works and questionnaires of adolescents from communication point of LTP.

A Study on the Modes of Human Communication Reflected in the Korean Novels of Late Chosun Dynasty (한글 고전소설을 통해 본 조선 후기의 인간 커뮤니케이션 양태)

  • Chae, Baek
    • Korean journal of communication and information
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    • v.65
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    • pp.27-50
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    • 2014
  • This paper analyzed how people of Late Chosun Dynasty communicated through the 8 Korean novels with the assumption that the fictitious world of novels reflect the social circumstances of that time. In oral communication, hierarchical relationship of kin was the most important variable. Between strangers social status was the most important variable. The communication between people and the authorities was performed mostly by oral because the majority of people were illiterate. In village community, information on the common interest diffused by oral communication in bank of stream, parish pump and auberges. Through this process the public opinion of community was formed. In media communication diverse patterns were performed, such as letters, written materials, and diary. Contrary to the western culture, it was analyzed that written material was taken more reliable than oral communication. The fact that reading diaries of others were permitted showed that the concept of privacy had not existed yet. Books were used for the purposes of education and leisure. In conclusion it can be said that the communication of people in Late Chosun Dynasty was mainly by oral communication and supplemented by written materials.

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A Study on the Effect of e-CRM on the Reuse Intention of e-Learning Service (이러닝 서비스의 e-CRM이 재이용의도에 미치는 영향에 관한 연구)

  • Hong, Kyu Jeong;Kang, Min Jung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.383-396
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    • 2021
  • This study attempts to verify the effect of e-CRM on reuse intetnion of e-learning and to determine whether the presense mediates the relationship between e-CRM and reuse intetnion of e-learning through empirical analysis. The results of the study are as follows. First, The effect of e-CRM(e-marketing, e-service, e-communication) on the intention of reuse for e-learning services was significant. Second, it was found that the effect of e-CRM(e-marketing, e-service) on reuse intention of e-learning was significantly mediated by the teaching presence. Third, it was found that the effect of e-CRM(e-marketing, e-service, e-communication) on reuse intention of e-learning was significantly mediated by the cognitive presence. Finally, it was found that the effect of e-CRM(e-marketing) on reuse intention of e-learning was significantly mediated by the social presence.

A Study on Creative Teaching Methods using Blockchain Media (블록체인 미디어를 활용한 창의적 교수법 연구)

  • Baek, Jinwook
    • Journal of Creative Information Culture
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    • v.5 no.2
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    • pp.173-182
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    • 2019
  • Recently, creative teaching methods have received a lot of attention in the university community. Creative teaching methods can maximize the effectiveness of the creative education through the voluntary participation of students. One of the most important skills in creative teaching methods is communication because many students are passive in their real classes. An economic reward system helps to improve students' communication skills because it motivates students to study harder. Therefore, a blockchain media based on an economic reward system can be useful teaching tools. This paper proposes a creative teaching method using blockchain media to improve communication skills. The proposed method consists of eight steps, and it was applied to classes for the last three years. The results show that the proposed method helps students improve their communication skills.