• The Journal of the Korea Contents Association
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• 제17권2호
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• pp.160-171
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• 2017

This study is intended to study the usage of augmented reality(AR) in the marketing field by classifying them into display and content types and analyzing the typical cases and characteristics. The market for AR has been on the increase and has been a big influence in the marketing field, resulting in the generalization of the term "AR marketing." By analyzing the marketing cases which use AR technology and organizing the frequency of use and characteristics, it is expected to contribute as a basic material for future studies on AR marketing. In this study, AR marketing cases are classified into different categories including display and contents. First, AR display category includes personal computers, mobile, public display, and projection display. AR contents category includes informative content, game contents, virtual experience, and visual effect. While investigating, it was found that the most used type of AR display was mobile, which has the advantage of not being limited by time and place and is also capable of one-on-one marketing with customers. The most used type of AR content was visual effect type, which evokes curiosity and is easily shared among people.

• The Journal of the Korea Contents Association
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• 제15권6호
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• pp.616-631
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• 2015

This study proposes a mobile Augmented Reality (AR)-based "word card" learning tool for children aged 3 to 5. First, this study suggests a learning structure to improve motivation and immersion of learning, Secondly, it designs and implements the user interface applying the proposed learning structure. Also, it designs a content management tool supporting the production of the content so that instructors can easily manage the contents for various learners. This study is conducted by four steps - reference research, design of "word card" learning content for the learner, design of content management tool for the instructor and the effectiveness verification of the proposed content. The proposed content was designed based on an education content architecture for enhancement of immersion and motivation to study. Moreover, it includes an 'AR content management tool for instructor' designed to easily update AR education content. The class for six children aged 3 to 5 was given to validate the enhancement of immersion to study. Experiment results showed that the proposed content enhanced the study immersion and that special interaction design for early children was necessary.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 한국방송공학회 2013년도 하계학술대회
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• pp.389-390
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• 2013

모바일에서의 증강현실(Augmented Reality :AR) 어플리케이션은 디바이스의 구조상 많은 제약사항이 있기 때문에 데스크탑 환경에 비교하여 접근성이 낮다. 이러한 문제점을 해결하기 위해 다양한 방법의 연구가 진행되고 있다. 본 논문에서는 모바일 기기의 처리량을 줄이기 위해 프로그래밍 가능한 GPU(Graphic Processing Unit)를 이용, 영상처리 알고리즘을 병렬로 처리하고 고속화하여 모바일 AR 어플리케이션의 접근성을 높이는 비마커(Markerless)기반 객체 인식 시스템을 구현한다.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2007년도 학술대회 1부
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• pp.598-605
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• 2007

본 논문에서는 지능형 정보 공간에서의 모바일 증강 현실 기반 환경 제어, u-콘텐츠의 개인화, 선택적 공유 및 협업의 개념을 포함하는 맥락 인식 모바일 증강 현실 (Context-aware Mobile AR) 시스템을 제안한다. 유비쿼터스 컴퓨팅 인프라의 발전으로 눈에 보이지 않는 컴퓨팅 리소스들로부터 획득되는 환경 및 개인의 맥락정보와 u-콘텐츠 활용의 용이성이 증가하고 있다. 하지만 사용자들이 눈에 보이지 않는 수많은 스마트 오브젝트들을 인지하기가 어려우며, 인터페이스의 복잡성으로 인하여 스마트 오브젝트들을 제어하는 것 역시 쉽지 않다. 또한, 다양한 u-콘텐츠의 획일적인 증강은 사용자에게 혼란만을 가중시키는 문제를 유발한다. 따라서, 제안된 시스템은 맥락 인지 기술과 모바일 증강 현실 기술을 접목하여 개인화된 스마트 오브젝트 컨트롤과 개인화된 u-콘텐츠의 증강 및 선택적인 공유를 가능하게 하고자 한다.

• Spatial Information Research
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• 제21권4호
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• pp.83-89
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• 2013

Recently various contents have been produced using the techniques that require high-performance computing process. A lot of services have been being producted as AR(Augmented Reality) service being combined with mobile information service that a moving user search various information based on one's location with. Mobile information service has a characteristic that it needs to get new information according to the location an user moves to. The characteristic requires a lot of communications when user search information moving to a different location. In order to make up for this drawback, we propose a prefetching technique based on speed and viewing angle in this paper. Existing prefetching techniques retrieve the following location of users considering moving speed and direction of the users. The data showed on the screen in AR is limited by the viewing angle of the mobile device. Due to the problems we discussed above, existing prefetching techniques have a demerit that they retrieve a lot more data than needed actually. We propose more efficient way of retrieving data with AR using the viewing angle of the mobile device. The method we propose reduces retrieval of unnecessary location using the users' speed, direction and viewing angle. This method is more efficient than the existing ways of retrieval because we don't need as many data.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 한국정보통신학회 2016년도 추계학술대회
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• pp.337-339
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• 2016

In this paper, we researched the excellency of 3D graphic nursery contents for humanity and creativity education which is developed by mobile AR technology. AR technology has currentlypeople's attention because of the potential of future core contents. We allpied AR technology for kid's education of language, humanity and creativity. Well known nursery tales reconstructed by ICT technology give absorbing interest to kids, lead the curiosity of leading edge technology and friendly accept it as a part of daily life.

• Journal of the Korea Institute of Information and Communication Engineering
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• 제20권11호
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• pp.2125-2130
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• 2016

In this paper, we researched the excellency of 3D graphic nursery contents which is developed by mobile AR technology. AR technology has currently people's attention because of the potential to be core contents of future ICT industry. We applied AR nursery contents for kid's subtitle language selection in Korean, Chinese and English education. The original fairy tale consisted of 6~8 scenes for the 3D contents production, and was adapted and translated. Dubbing was dubbed by the native speaker using the standard pronunciation, and the effect sound was edited separately to fit the scene. After composing a scenario, constructing a 3D model, constructing a interaction, constructing a sound effect, and creating content metadata, the Unity 3D game engine is executed to create a project and describe it as a script. It provides a fun and informative tradition of fairy tales with abundant content that incorporates ICT technology, accepting advanced technology-based education, and having opportunities to perceive software in daily life.

• Proceedings of the Korea Information Processing Society Conference
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• 한국정보처리학회 2020년도 춘계학술발표대회
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• pp.41-43
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• 2020

항상 앉아서 게임을 하는 9~12 세 청소년들의 활동성 장려를 위해 만들어진 모바일 게임으로, 걸음 수와 연동하여 청소년들의 신체활동을 조성한다. 또한, 청소년들의 흥미를 유발하기 위해 외계 생명체로부터 지구를 지키는 스토리 요소를 접목한 AR 및 3D 모바일 게임이다.

• Journal of Digital Convergence
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• 제17권12호
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• pp.473-480
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• 2019

Recently, local game companies have been increasingly producing PC-based game that were popular with users among the existing commercialized games into mobile games through remakes. In this paper, we studied how console-based game influenced mobile augmented reality game . Through this process, we extracted five characteristics of mobile augmented reality, then interpreted and classified the meaning of this. Based on released in 2016, the scope of research is limited to console and mobile games previously released. According to the analysis, showed 50 characteristics and borrowed 78% from its existing Pokemon, 22% from its new production, and contained 24% reality. We also found that the Pokemon game series , and the exotic series had much influence on production. Based on this research data, we hope that augmented reality games for mobile will be made more active using existing game contents. It is also hope that such activities will lead to the growth of the home and abroad game industry.

• Journal of the Korea Institute of Information and Communication Engineering
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• 제16권1호
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• pp.205-211
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• 2012

In this paper, we proposed a context-aware augmented reality platform for mobile augmented reality to support user-oriented virtual world information for smartphone user. We designed the platform architecture and 6 subsystems which are derived from the analysis of existing augmented reality applications and platforms. The proposed architecture includes a context reasoning service subsystem for the context-aware information filtering, and separates the inner platform from the outer virtual world network containing virtual information to resolve interoperability issue of POI(Points of Interest) data.