• Title/Summary/Keyword: 모바일 커뮤니케이션

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Sensual Aisthesis of the Communication Visualization through Twitter (트위터를 이용한 상호소통 시각화의 감각적 경험)

  • Yoo, Miohk;Park, Kyoungju
    • Journal of the Korea Computer Graphics Society
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    • v.18 no.3
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    • pp.29-35
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    • 2012
  • As the distribution rate of the Smart mobile increased, the software technology and ideas for the ubiquitous systems advanced day after day to establish an environment where the public can easily access and experience such technologies. The communication between an individual and the many became more convenient through the social network services (SNS) and the individuals started to attempt to communicate in various methods. The communication methods and techniques became more diverse and the media art pieces focusing on the communications among many also became more interesting. This study attempted to create a prototype of the visual communication media art through the indirect participation of one of the widespread SNS, Twitter, for the communication and also to suggest the direct and indirect communication routes among the humans. In addition, the use of the typography in the pieces also attempted to examine a new type of work that combines the SNS and media art while delivering the text messages.

Motivations for the Using Emoticon : Exploring the effect of Motivations and Intimacies between Users on the Attitude and Behaviors of Using Emoticon (이모티콘 사용자의 이용 동기에 대하여 이용 동기와 친밀도에 따른 이모티콘 이용 태도와 행태 차이)

  • Lee, Eunji
    • Journal of the HCI Society of Korea
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    • v.12 no.2
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    • pp.5-12
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    • 2017
  • The forms of emoticon - a symbolic tool which expresses a person's sentiments and emotions in virtual space - have been diversifying by the growth of the mobile market. In light of this phenomenon, a number of studies about emoticon have been conducting in Korea. Nevertheless, those are limited not only to a certain form of emoticon which is combinations of symbolic characters but to the functional aspect of emoticon. Thus, this research focused on the image-form emoticon which is the most highly used, and on the user's perspective rather than functional. It is (1)found out the motive of using image-form of emoticon, and (2)explored the attitude and using behaviors toward emoticon based on the motives found. Moreover, this study (3)examined if there is a gender effect and intimacy effect. As a result, the motives of the emoticon-users were to express their emotions, to show their intimacies to the receivers, to manage their images, and to supplement text-based messaging. Two of the motives - expressing emotions and expressing intimacy - had a positive effect on the attitude and the frequency of emoticon-use. It is also found that the higher intimacy users feel toward the receivers, the better the attitude they have as well as the more frequent they use emoticon. This study suggests practical implications of emoticon as a growing communication tool by identifying the motives of using it. And it also contributes to examine the effect of the motives and intimacy on the attitude and the actual behavior of using emoticon.

The Effects of Characteristics of Social Commerce on Purchase Intention - Focusing on the Moderating Effect of Social Network Service (국내 소셜커머스의 특성이 구매의도에 미치는 영향 - SNS 활용정도의 조절효과를 중심으로)

  • Han, Seoh-Young;Kim, Yong-Won;Lee, Bong-Gyou
    • Journal of Internet Computing and Services
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    • v.12 no.6
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    • pp.171-187
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    • 2011
  • Due to the vitalization of the smart phones, mobile revolution has been started. The mobile revolution has elevated SNS service, which was once considered as just one of many communication tools, to the single most important communication method as well as diffusion of social commerce. Yet, there has not been an adequate study of the roles of SNS in the domestic social commerce market, which has gotten a lot of spotlights. Therefore, the purpose of this study is to investigate the influence of various characteristics of social commerce that it has an impact on the purchase intension as well as the moderating effects of SNS. For these purposes, this study has drawn up the characteristics of social commerce in cost cutting, impulse buy, social influence, decision support, word of mouth effect and etc. to prove the interaction effect of SNS. The regression analysis showed that the characteristics of all the social commerce are related to the dependent variable. As a result of drawing up the interaction effect of SNS, it has shown that the cost cutting and word of mouth have significant influence in the social commerce diffusion as the usage of SNS increased. In conclusion, the main implication of this study is to provide the basic grounds for social commerce business strategy as it investigated the characteristics of SNS and its relation.

A Study on Consumers' Responses to Shopping Chatbot: The Effects of Agent and Message Types (쇼핑 챗봇에 대한 소비자 반응 연구: 에이전트와 메시지 유형 효과를 중심으로)

  • Song, YuJin;Kim, MinHee;Choi, Sejung Marina
    • Journal of the HCI Society of Korea
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    • v.14 no.2
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    • pp.71-81
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    • 2019
  • As AI technology develops, its application has been extended to diverse fields. In particular, AI-enabled Chatbot services have garnered growing attention and such services are more important as a tool of communication in mobile shopping. However, research on chatbots is in its early stage and the understanding of chatbots in the context of mobile commerce is very limited. The purpose of this study is to empirically investigate consumer responses to a shopping chatbot with a focus on the effects of chatbot agent types and message types. Specifically, a $2{\times}2$ between-subjects experimental design, with the agent type (secretary/friend) and the message type (factual/evaluative) as the independent variables, was employed. The results show that although main effects of chatbot agent and message types are not found, interaction effects between chatbot agents and message types on consumer responses are significant. Specifically, when the agent type was a secretary, consumer responses to product recommendation with a factual message were more positive. On the other hand, in the case of the friend agent, the evaluative message led to more positive responses. The findings suggest that communication elements are important in the understanding of consumer responses to chatbots in mobile shopping and effective strategies for utilizing chatbots for mobile commerce should be considered.

Relationship between Design Characteristics, Relationship Quality, and Customer Loyalty of the Mobile Game User Community (모바일게임 유저커뮤니티의 설계특성, 관계품질, 고객충성도와의 관계)

  • Min, Taeki;Oh, Segu
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.94-104
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    • 2021
  • It is no longer special for the gaming industry to provide a community to promote their games. Much prior research related to the community also focuses on the spread of community influence and its importance. In particular, the user community in the gaming industry is having a big impact on the company's revenue creation beyond the simple level of information provision and promotion of friendship. Therefore, providing a community at the same time as the game is released is becoming a common trend in the gaming industry This study attempted to explore factors influencing the design of more effective communities under the assumption that the user community will influence the loyalty of mobile games. The design elements of the community suggested in this study are the provision of interaction tools between users, the provision of information, and communication between the game maker and the users. This study aims to confirm that these design factors affect customer loyalty by reinforcing user empathy and trust in the game within the user community. After collecting data from 251 users active in the mobile game user community, the model presented in this study was empirically analyzed. As a result, the design elements of the game community suggested in this study were found to affect customer loyalty by strengthening the empathy for the game and the trust in the game developer.

A Case Study of the National Archives Instagram Archival Content in the Anglosphere (영미권 국립보존기록관 인스타그램의 기록정보콘텐츠 사례 연구)

  • Hoemyeong Jeong;Soonhee Kim
    • Journal of Korean Society of Archives and Records Management
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    • v.23 no.2
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    • pp.1-25
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    • 2023
  • This study aims to propose implications for the development of archival content of archives management institutions in Korea by analyzing cases of the archival content on Instagram of the national archives in the Anglosphere. The basic information of the research target's Instagram account, including the creation date, content, and the number of followers, was investigated, and the posts' contents and interaction types with high user responses were analyzed. As a result, to spread the records information service using Instagram, producing images and short-form content that can be intuitively checked through mobile screens and creating content that will attract the attention of primary users are required. Moreover, it is necessary to develop content for informative communications that can be shared with other users. There is also a need to enhance the exposure and searchability of the institution's Instagram account by strengthening connections with the institution's existing online resources and enabling communications, such as using hashtags, following related institutional accounts, and providing feedback on the contents' comments with followers. This study is meaningful in that it examined cases of archival content for Instagram and suggested their applications, and it can be used as basic data to help plan archival contents to spread the archival culture.

Design and Implementation of XML based Global Peer-to-Peer Engine (XML기반 전역 Peer-to-Peer 엔진 설계 및 구현)

  • Kwon Tae-suk;Lee Il-su;Lee Sung-young
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.1B
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    • pp.73-85
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    • 2004
  • SIn this paper, we introduce our experience for designing and implementing new concept of a global XML-based Peer-to-Peer (P2P) engine to support various P2P applications, and interconnection among PC, Web and mobile computing environments. The proposed P2P engine can support to heterogeneous data exchanges and web interconnection by facilitating with the text-base XML while message exchange are necessary. It is also to provide multi-level security functions as well as to apply different types of security algorithms. The system consist of four modules; a message dispatcher to scheduling and filtering the message, a SecureNet to providing security services and data transmission, a Discovery Manager to constructing peer-to-peer networking, and a Repository Manager to processing data management including XML documents. As a feasibility test, we implement various P2P services such as chatting as a communication service, white-board as an authoring tool set during collaborative working, and a file system as a file sharing service. We also compared the proposed system to a Gnutella in order to measure performance of the systems.

The Effects of Interactivity on User Experience and Intention to use in Mobile Fitness App Game (모바일 피트니스 앱 게임의 상호작용성이 운동경험과 이용의도에 미치는 효과 : 플레이테스트 실험연구)

  • Park, Jeong-Min;Noh, Ghee-Young
    • Journal of Korea Game Society
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    • v.15 no.6
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    • pp.17-28
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    • 2015
  • This study attempted to identify differences in user experience and app game fun, satisfaction, use intention between fitness app games at different level of interaction design. The playtesting method was conducted on 100(male 50, female 50) university students using 'Enjoy Your Fitness', a fitness app game developed by The Center for Health Communication Studies. The results found that more interactive app game is higher in the level of user experience such as fitness accomplishment, flow, and interest. Fitness app game's fun, satisfaction, use intention is also higher on interactive fitness app game. As the study verified that interactive fitness app game had stronger effects in user fitness experience and user experience than general fitness app games through experimental studies, it may contribute to design fitness mobile app game for health improvement.

Use of Smartphone Applications for Satisfying Information Needs of Youth (청소년의 정보요구 해결을 위한 스마트폰 어플리케이션 이용행태)

  • Lee, SeungMin;Lee, Jongwook
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.3
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    • pp.175-196
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    • 2017
  • The number of youth smartphone users has been increasing, and they use smartphone applications to satisfy their various types of information needs. Nevertheless, few researchers have addressed youth information behavior on applications. In this study, the author examined the application use behavior of youth in response to their work- and everyday life- information needs. The author collected 114 completed questionnaires from students enrolled in a middle school and a high school. The survey results show that participants' usage and perception of smartphone applications were high, and they were using information, entertainment, and communication applications to meet their information needs. In particular, their preference for application use differed by the type of information needs. Also, participants were considering cost, easiness, privacy policy, review, information quality, providers, interface design, and recommendation to choose applications. This study confirms the role of smartphone applications as an influential information source, and it also provides useful implications for educators and for application developers.

A Recommendation Procedure based on Intelligent Collaboration between Agents in Ubiquitous Computing Environments (유비쿼터스 환경에서 개체간의 자율적 협업에 기반한 추천방법 개발)

  • Kim, Jae-Kyeong;Kim, Hyea-Kyeong;Choi, Il-Young
    • Journal of Intelligence and Information Systems
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    • v.15 no.1
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    • pp.31-50
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    • 2009
  • As the collected information which is static or dynamic is infinite in ubiquitous computing environments, information overload and invasion of privacy have been pressing issues in the recommendation service. In this study, we propose a recommendation service procedure through P2P, The P2P helps customer to obtain effective and secure product information because of communication among customers who have the similar preference about the products without connection to server. To evaluate the performance of the proposed recommendation service, we utilized real transaction and product data of the Korean mobile company which service character images. We developed a prototype recommender system and demonstrated that the proposed recommendation service makes an effect on recommending product in the ubiquitous environments. We expect that the information overload and invasion of privacy will be solved by the proposed recommendation procedure in ubiquitous environment.

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