• Journal of the Korean Society of Marine Environment & Safety
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• 제24권1호
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• pp.101-111
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• 2018

The Korean government has been trying to conserve a marine ecosystem that has been shifting due to climate change. As part of this effort, the government designated seventy-seven marine species that have been disappearing and deserve to be protected as endangered managing them specially. To generate basic data to guide policy for these endangered species, their value must be measured. OOf the species declared endangered, coral is particularly threatened by climate change, and its management is important. Accordingly, understanding the potential value of reefs, can be an effective way of proving the benefits of continuous management to decision makers and the general public alike. To this end, we have applied the contingent valuation method (CVM), an economic technique of for valuing a environmental and non-market goods such as a coral reef. A national face-to-face survey of 1,000 randomly selected households was conducted in order to determine the public's willingness to pay (WTP) for conserving coral reefs. A one-and-one-half-bound (OOHB) model was adopted to interpret WTP responses, and a spike model was employed to deal with zero WTP responses. The results show that the conservation value of a coral reef can be estimated at 3,016 won per household per year, statistically significant at the 1 % level. Expanding values to the national population gives an annual value of 58.9 billion won. We can conclude that the public is willing to pay a significant amount to conserve coral reefs.

• International Commerce and Information Review
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• 제13권2호
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• pp.95-117
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• 2011

The Purpose of this study is to identify important factors in choosing liner shipping companies using the AHP. The Analytic Hierarchy Process(AHP), introduced by Satty T. L. in 1970, is a decision technique the has been applied to private and public sectors and to group decision problems. This paper will demonstrate the level of importance in 4 major factors: cost, service, transportation and promotion. In detail, the 4 major factors are divided into 14 sub-factors. In the present research, various service attributes for shipping lines were selected from previous studies and the observed data for 4 main service attributes were collected through a questionnaire survey from 26 concerned international freight forwarder experts. The conclusion of this study is as follows. First, it is found that the cost factor is the most important factor among the 4 main service attributes. It is very obvious that the cost factor directly affects the choosing the liner shipping company by international freight forwarders. Second, it is found that the second important factor in choosing the liner shipping company is the transportation factor and the third is the service factor. The promotion factor is underestimated, comparatively speaking. With the ever-increasing competition, liner shipping companies will need to study and understand the selection criteria of their clients(international freight forwarder), and apply the results to their daily and long-terms operations. In particular, liner shipping companies should establish a system to identify and sort the various selection criteria used by international freight forwarding companies.

• Journal of the Korea Institute of Building Construction
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• 제16권5호
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• pp.429-436
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• 2016

Because of the shortage of construction workers due to The rising labor costs and an aging labor force, construction time has been extended. As a solution, The construction time of high-rise buildings can be reduced by adopting precast concrete construction methods. Most relevant studies have focused on the development and structural analysis of such methods and not on their construction management. Therefore, this study focused on the construction management of the hollow precast concrete column (HPC) method. The objective of this study was to evaluate the performance of HPC formulations through the analytic hierarchy process and benefit-cost analysis. After a gap analysis of the available literature and expert interviews, the evaluation criteria were selected. A questionnaire survey was administered to professionals with ample experience in precast concrete construction for the pair-wise evaluation of the benefit and costs of the HPC method. The results show that the benefits of the HPC method outweighed its costs. Therefore, the HPC method is a suitable substitute for the half-slab method.

• Tuberculosis and Respiratory Diseases
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• 제62권1호
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• pp.27-32
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• 2007

Background: This study evaluated the accuracy of smoking habit from the data obtained from the medical records of lung cancer patients against the data obtained form face-to-face interview questionnaires Methods: The smoking habits of 225 lung cancer patients were categorized into never smoked, ex-smoker and current smoker in face-to-face interview questionnaire and medical record taken at the time of admission for a diagnosis. The overall agreement between two sources was evaluated. The factors affecting the disagreement between two sources and the level of data omission of the smoking habits in medical records were analyzed suing multiple logistic regression. Results: The smoking habit between two sources showed moderate overall agreement(Kappa $({\kappa})=0.60$). The lowest agreement was observed in the ex-smokers(${\kappa}=0.49$). Multivariate analysis revealed an age of 65 or older to be a statistically significant factor associated with the increasing disagreement risk compared with those 64 or younger (OR 3.02; 95% CI 1.58-5.80). The omission rate of smoking habits in the medical records was 18.2%. Adenocarcinoma was shown to be a statistically significant factor of associated with an increasing omission rate compared with squamous cell carcinoma (OR 3.00; 95% CI 1.19-7.59). Conclusion: The smoking habits obtained from medical record moderately reflect their true behavior. However, the smoking habit data from medical record should be used with caution when being used in a clinical study or cohort study of lung cancer.

• Survey Research
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• 제4권2호
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• pp.63-86
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• 2003

The objective of this study was to investigate the existence of starting point bias in the bidding game contingent valuation elicitation technique when determining willingness to pay (WTP) for improving the qualify of running water in Seoul and its vicinity. Of all existing contingent techniques, the bidding game most closely mimics the normal price taking behavior in local markets. Three different starting points (low, medium and high) were used to determine WTP and the existence of starting point bias in the meanwhile respectively. The respondents were randomly assigned to the three different starting point groups in order to ensure homogeneity, so that any variation seen in WTP could be attributed to the starting point effects. And a pretested interviewer-administered questionnaire used to elicit WTP. Non-parametric test and the logit model were used to analyze the data for evidence of starting point bias. In this instance, the high starting point group had a high WTP, and low starting point group had a low WTP. This means there exist starting point bias in estimating WTP by bidding game in this instance. This finding might signal that people may actually be making up their minds on the maximum amount they are willing to pay for running water service as a bidding iterating is going on and is influenced by the starting point used in the bidding game. The problem of slaking point bias can be avoided if the respondent is asked directly for the maximum WTP without payment cards or a bidding game. But such a question is perceived as being very difficult to answer and this leads to problems of non-response and being unrealistic.

• Asia Marketing Journal
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• 제8권3호
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• pp.75-99
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• 2006

Inje University, a nonprofit-oriented educational institution, was ranked second in the nation and first in all the local universities in the 2001 Comprehensive Evaluation of the Universities in 25 years since it was founded. In order to find out the reason for this high reputation, we had an interview with the chairman and an in-depth interview with other school authorities, interviewed the students and the residents in the community, and collected related data for the second time. We revealed that Inje University had been performing public marketing in the areas of its management philosophy, function, form, and performance. Our interview with the chairman confirmed that Inje University's management philosophy is the frontier spirits that 'contribute to the moor, attracting nobody's attention, in the name of public interest.' It was also revealed that this management philosophy made the function of the university differ from that of the others. Inje University had been focusing on forming a public network for its community, the nation, and the world, not just for its students. Furthermore, we also found out that the university had its unique separate organizations to take care of this business. An excellent on-campus network for the student and the school, a network between off-campus industries, and an international Inje exchange network had been formed. We have concluded that Inje University is a strong nonprofit-oriented hidden champion. The healing art, easily ignored but essential to human beings, and its commitment to education with all its property invested have contributed to Inje University's social status, reputation, and achievements today.

• Journal of Industrial Convergence
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• 제18권4호
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• pp.87-92
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• 2020

Recently, several sporting events have been canceled or postponed due to the influence of COVID-19's imposed social distancing in life, or are being played without spectators. As a result, the market for sports products has been stagnant, and many are experiencing difficulties. To get over it, sports market players are exploring various new markets such as online fan services and online sales. Therefore, this study proposed a way to manage the authenticity of sports-related products. The block structure, system flow, and network model were designed and prototypes were developed accordingly. Experts were invited through the derived method to conduct a target group interview (FGI) to evaluate the reliability and stability of the transaction process, the reliability and stability of payment, the tracking of accidents, and the reliability and stability of the system. Through this study, consumers can have reliability when trading sports-related products such as goods, favorite items, and sign balls.

• Journal of the Korean Regional Science Association
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• 제31권3호
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• pp.39-54
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• 2015

To assess an economic value of Cheonggyecheon river restoration project, an in-depth exit survey data was collected to apply travel cost method in this study. Poisson model, Negative Binomial, Zero-truncated Poisson, and Zero-truncated Negative Binomial model were executed due to the nature of count data. Empirical results showed that regressors were statistically significant and corresponded to general consumer theory. Since our survey data showed over-dispersion, Zero-truncated Negative Binomial was selected as an optimal one to analyze travel demand of Cheonggyecheon by model goodness of fit test among those aforementioned empirical models. Estimating an economic value of Cheonggyecheon river restoration project, which is known as an ecological river restoration project, we used annual visit of individual traveler and an optimal model. Suffice to say that the annual economic value of Cheonggyecheon river restoration project was estimated as 193.4 billion won in 2013.

• The Journal of the Korea Contents Association
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• 제16권8호
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• pp.132-146
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• 2016

The purpose of this study was to develop a Korean version of the acceptance attitude scale and was to verify the reliability and validity of this scale. Study 1 was developed to acceptance attitude scale. First, we extracted the preliminary questions through literature research and previous studies. And the resulting data of to the open-ended questions and in-depth interviews with 324 college students were selected 24 preliminary questions using the content analysis method. Then through a survey of 355 college students conducted a reliability analysis and exploratory factor analysis, confirmatory factor analysis of the preliminary questions. As a result, 12 item with two sub-factors(externally acceptance, interally acceptance) was extracted. Study 2 was for the validation of the new acceptance attitude scale was conducted online surveys of 328 adults. Conducted a correlation analysis between new acceptance attitude scale and self-esteem, psychological wellbeing, depression, anxiety, fear of negative evaluation were verified for convergent validity. Finally, importance and limitation of this scale development and suggestions for future research are discussed.

• Journal of Global Scholars of Marketing Science
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• 제7권
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• pp.303-320
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• 2001

The purpose of the study was to investigate the hedonistic motives experienced by consumers in the apparel buying process. We carried out in-depth interviews by 32 women living in Pusan and to examine the hedonistic motives related to the apparel buying process. It was conducted and analysed by the Spradley's developmental research method.The results showed that the hedonistic motives in apparel buying process, consisted of four components at least, such as Symbolism, Conformity, Distinction, and Impulsiveness. Symbolism represented the social-psychological aspects related to the apparel buying process, such as occupation, role, and self-image etc. Conformity in the apparel buying process was usually influenced by mass-media, and companions. Consumers had strong needs of distintion for self-actualization and self-esteem in apparel buying process. The impulsiveness in apparel buying process were related to the antecedent moods, affection, tastes, price, display, and sales person or accompanied friends. We found that the hedonistic motives in the apparel buying process connected with the emotional responses and were played an important role on the consumer satisfaction in the apparel buying process. They provide informations about hedonistic motives of apparels to consumer behavior researchers and retailers related to apparel products.