• Journal of Navigation and Port Research
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• v.36 no.3
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• pp.245-252
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• 2012

This research aims to observe the alteration of consciousness that the mega sports event reaches on the university students. In order to attain the purpose of this research, direct and indirect participants in the Daegu World Championship in Athletics, including 228 male and female university students, were surveyed. T-test analysis, one-way Anova analysis, and regression analysis were performed for data processing and the research conclusions are as follows. First and foremost, there is an attentive difference within the group in the degree of participant passion in terms of degree of participation, the advantage of perception, perceived expenses, support as well as sustainability. Additionally, the university students' attachment and the degree of participation did not appear to be high and the economical part was sensitively perceived when taking into consideration of the degree of participation, the advantage of perception, perceived expenses, support as well as sustainability. The competition support as well as its continuity appeared to positively support the opening. Furthermore, the degree of participation, the advantage of perception, perceived expenses, support as well as sustainability appeared to be higher for the group with participating experience compared with the group with no participating experience.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.371-372
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• 2014

본 논문은 2014년 인천 아시안 게임 신문기사 내용을 사례로 한국 사회에 스포츠 메가 이벤트 개최에 내재된 스포츠 도시에 대한 맥락을 분석하고자 한다.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.4
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• pp.171-181
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• 2018

As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

• Journal of the Korea Society of Computer and Information
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• v.25 no.12
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• pp.271-278
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• 2020

This study looked at the World Martial Arts Mastership's 'non-face promotional media strategies and methods' after the Corona-19 fandom, and found out if they could be applied to other sports events. As a method of research, the promotional media strategy of martial arts mastership was divided into types and in-depth interviews with media agents were conducted. According to the study, hosting an online martial arts competition, building an untact convention platform, and a base education facility can be a successful contest with budget support. Martial arts branding, popularization and industrialization can be a new attempt if ideas and execution personnel are sufficient. If IT technology and Chungbuk martial arts infrastructure are combined, they will be able to pioneer a new model called 'non-face-to-face-to K-sports'.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.436-443
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• 2009

Last year, 2008 Beijing Olympic Games have finished successfully. Over the last century the Olympic Games have received much attention from the world widely in the various point of views. In opposition to the Olympic Games, Delphic Games have attracted little attention. Moreover, There are no comprehensive monograph and research about Delphic Games in ancient and modem era. On that account, this paper will focused on the historical context of Delphic Games, review contents of it, and discuss visions to introducing and announcing the Delphic Games to the academic world.

• Korea Science and Art Forum
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• v.35
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• pp.303-313
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• 2018

Cooperation and participation in Local Expo by local residents as a Mega event is critically important to maximize the effectiveness of event. By studying on residents' expectation and on whether the expectation affects to their making decision for their attitude, we tried to draw the basis for successful operation of local expo. In conclusion, the result of analysis shows that local residents' expectation on Expo affects positively and meaningfully to their intention and attitude to cooperation and participation.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.236-237
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• 2018

우리나라의 스포츠 산업 관련 분석은 그동안 영리 차원의 마케팅을 중심으로 이루어져왔다. 하지만 스포츠에 있어 핵심 요소는 경기력과 보급에 있고 이 기반 없이는 스포츠 산업의 확장도 기대할 수 없다. 최근 스포츠는 올림픽과 월드컵 등 메가스포츠 이벤트의 규모와 중요성이 더욱 커졌고, 각 스포츠의 국가별 경쟁도 갈수록 치열해지는 양상이다. 국가단위의 스포츠산업 활성화는 세계화를 통한 이러한 국제단위의 경쟁에서의 우위가 필수적이고 각국의 스포츠협회가 그 역할을 수행해야 한다. 따라서 스포츠산업의 경쟁력을 강화하기 위해서는 그 종목 스포츠협회의 외부 환경 분석이 중요하다. 본 연구에서는 우리나라의 스포츠 협회중 가장 큰 조직인 대한축구협회에 대해 산업분석을 시행하여 외부환경에 대응하는 대한축구협회의 역량을 효과적으로 강화시킬 수 있는 경영전략를 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.534-549
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• 2015

This study was conducted in 2014 with Osong International Bio Industry Expo volunteers as the subjects of the study. The study has analyzed whether their participation motivation, participation satisfaction, and educational training have moderating effects between their motivation and satisfaction. The purpose is to offer implications for successfully holding large events in the future. The findings are as follows. First, the internal reward, a sub-factor of participation motivation, had statistically significant effects on the six elements of volunteering satisfaction. Second, the external reward, a sub-factor of volunteering motivation, had statistically significant effects on the four elements of volunteering satisfaction: self-satisfaction about their abilities; satisfaction in pursuing changes; satisfaction in the event and satisfying interests. However, their satisfaction in self-growth and in interactions were excluded from the volunteering satisfaction elements that were critically affected by the external reward. Third, the training had moderating effects between their internal reward and satisfaction in the event. Forth, the training had moderating effects between their external reward and satisfaction in the event.

• Journal of the Korean Geographical Society
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• v.49 no.6
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• pp.849-864
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• 2014

The objective of this paper is to investigate both the processes of regional policy and their determinants of the International Garden Exposition Suncheon Bay Korea 2013(IGEXPO 2013). IGEXPO 2013 was held in Suncheon from April to October 2013, and almost 440 million tourists visited to IGEXPO 2013. The processes of regional policy of the IGEXPO initiative were divided into four stages; the first stage from 1992 to 2002 was a beginning of conservation movement for Suncheon Bay; the second stage from 2003 to 2007 was a constructing of natural ecological park of Suncheon Bay; the third stage from 2008 to 2010 was a beginning of IGEXPO initiative and a confirming of the IGEXPO 2013; the four stage from 2011 to 2013 was a preparing and holding of IGEXPO 2013. The major determinants related to regional policy development process of IGEXPO initiative are the population n movement for Suncheon Bay, the rergional development strategy for central city in Gwangyang Bay area, the leadership for continuity of regional policy oriented to environmental and ecological city, and the cooperation and competition relationalship with neighboring city, in particular Yeosu city and 2012Yeosu EXPO planning. IGEXPO 2013 has been evaluated as having some performances such as the enhancement of city image, establishment of city park as a public goods, and formation of community leadership promoting continuous urban policy for environmental & ecological city.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.4
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• pp.743-758
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• 2014

It has widely been recognized that the EXPO 2012 Yeosu Korea was a succeeded mega event, according to, at least, the international media's attention and reports. This study analysed and compared the trends of the international media's reports on Yeosu in terms of before, preparing, during, and, after periods of the event, through a semantic network analysis. It was revealed that the images of Yeosu have dramatically been upgraded. The city of Yeosu, before the event, was a small port city of South Korea's southern part of peninsula. The city, after the nomination for the next host city of the exposition, was described to a city who had a full potentiality to host a world exposition, not a southern port city of South Korea. After the event was opened, Yeosu was a city of cutting-edge technology and cultural creativity, who had contributed to solve our humankind's pending ecological problems. Even after the events closed, Yeosu was continuously impressed as a ex-city of world exposition, a hub city of Asia trade, and a center for marine ecological restoration. It was suggested that extended monitoring, differentiated communication strategies, long-term planning, and professionalization of the staffs.