• 한국디지털정책학회:학술대회논문집
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• 2005.06a
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• pp.89-98
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• 2005

간접광고의 한형태인 영화나 드라마 속에 제품배치(PPL)는 온셋 배치와 크리에이티브 배치로 분류할 수 있다. 온셋 배치(on-set placement)는 맥락효과 속에 전경(foreground)에 해당되며, 크리에이티브 배치(creative placement)는 배경에 해당되기 때문에 소비자의 정보처리에 의한 기억효과가 다르게 나타난다. 온셋배치의 경우 자극의 현저성으로 인하여 정교화 가능성 모델이론의 설득의 중심경로를 통한 정보처리효과가 나타나기 때문에 명시적 학습을 하게 된다. 반면에 드라마 배경에 해당하는 PPL의 크리에이티브 배치는 정교화의 수단이 낮아서 배경의 여러 단서들과 함께 설득의 주변경로를 통한 정보처리를 할 것이다. 따라서 암묵적 학습을 할 가능성이 높게 나타나게 된다. 이러한 제품배치의 형태에 따른 학습기억의 형태는 조절변수인 관여도에 따라 다르게 나타날 것이다. 제품관여도가 높은 경우에는 크리에이티브 배치를 하여도 명시적 학습을 할 가능성이 많은 반면 제품관여도가 낮은 경우 크리에이티브 배치를 하게 되면, 암묵적 학습효과가 미약하거나 일어나지 않을 가능성이 많다. 그러므로 제품관여도가 낮은 상품의 경우에는 제품배치시 가능한한 크리에이티브 배치피하는 것이 유리 할 것이다.

• Korean Journal of Culture and Social Issue
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• v.22 no.2
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• pp.203-222
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• 2016

Previous research has demonstrated that imagined contact is useful to reducing prejudice against minorities (e.g. Turner & Crisp, 2010). In this research, we investigated whether imagined contact increases attraction to physically unattractive women, and whether this effect is moderated by perceiver's physical attractiveness and appearance orientation in romantic relationships. Single male participants (n = 98) responded to items assessing their physical attractiveness and appearance orientation, and then were randomly assigned to one of the two conditions. In the imagined contact condition, participants were told to imagine communicating with a physically unattractive woman and come up with some interesting things about her. In the control condition, participants were told to simply imagine a physically unattractive woman. Next, participants saw a picture of a physically unattractive woman and rated her likeability, perceived attractiveness, and willingness to ask her out, which were averaged to form the composite measure of attraction. We found a significant main effect of imagined contact, as expected. This main effect was moderated by appearance orientation, but not by perceivers' physical attractiveness. The effect of imagined contact was significant among those low in appearance orientation, but not among those high in appearance orientation.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.353-372
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• 2022

The purpose of this study was to investigate the relationship between women's gender microaggression experience in the workplace and their percieved level of decent work based on the Psychology of Working Theory(PWT) among South Korean women employees. Specifically, we focused on testing the mediating role of career adaptability, an intrapersonal variable in PWT, and the moderating role of organizational culture of gender prejudice, a contextual variable in PWT, on career adaptability. Online survey data were collected from 219 South Korean women employees and Mplus 7.0 was used to test the simple mediation and moderated mediation effects based on structural equation modeling. Results indicated that there was no mediating effect of career adaptability between the relationship between gender microaggression in the workplace and decent work, however, a significant moderation effect was found by the organizational culture of gender prejudice on the mediating effect of career adaptability. Based on these results, practical implications of this study and suggestions for future research were discussed.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.27-33
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• 2019

The purpose of this study was to explore the moderating effect of learning strategy levels on the relationship between academic grit and career development competence perceived by high school students. The sample for this study comprised 573 high school students, and data analysis was conducted mainly using reliability analysis, correlation analysis, K-mean cluster analysis, hierarchical regression analysis. The results of the study showed that the learning strategy levels moderated the relationship between academic grit and career development competence. This study suggest it is necessary to provide grit enhancement programs coupled with learning strategy levels in order to facilitate career development competence. The future studies need to explore the literature review for logical relationship between academic grit and career development competence, the qualitative approach for drawing on the theoretical models among the related variables, and the relational research to explore mediating or moderating effect of the individual backgrounds and related variables on the relationship between academic grit and career development competence.

• Korean Journal of School Psychology
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• v.17 no.1
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• pp.1-16
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• 2020

This study aims to investigate peer socialization processes on early adolescents' prosocial behaviors in friendship networks. A longitudinal social network model (SIENA) was used to disentangle socialization process in prosocial behavior. Participants were fourth and fifth graders in South Korea from 39 elementary school classrooms (N=1,040, 48% girls). According to results, students select friends based on similarity in prosocial behavior (peer selection) was found in both prosocial behaviors. Peer influence effects were also observed in prosocial behaviors. Also, moderating effect of social relatedness was significant. In classes with high social relatedness, influence effect of prosocial behavior was significant. As a contrast, prosocial behavior was not socialized in classes with the low social relatedness. Results suggest that peernetwork play a critical role in the co-evolution of friendships, and prosocial behaviors. Findings yielded the importance of the socialization process and promoting healthy peer socialization environment.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.45-62
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• 2015

Entrepreneurial Orientation (EO hereafter) can be described as firm level entrepreneurial tendencies. Initially Miller(1983) clarifies the construct of EO, and defines an "entrepreneurial firm as one that engages in product marketing innovation, undertakes somewhat risky ventures, and is first to come up with proactive innovations, beating competitors to the punch". After Miller (1983), Covin & Slevin(1989) adopted EO as a uni-dimensional construct, and insisted that these three dimensions can be combined into a single scale. Since Covin & Slevin(1991), researchers including Lumpkin & Dess(1996) have explored the usefulness of EO. However not many attempts have been tried to summarize the results of previous empirical researches, and to suggest future research directions. To examine and find implications, current study classified the effects of EO as 1) main and mediating effects, 2) moderating effect, 3) other effects, and provide theoretical and empirical validation of EO, which suggested by Miller(2011). After analyzing research results published in major international and Korean journals in each research domain, current paper summarizes and evaluates previous research results, and then suggests research directions for the future. In doing so, we hope to provide some theoretical and practical insight for management of small and medium sized firms.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.482-489
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• 2018

The purpose of this study is to investigate the effects of tax officials' (transformational/transactional) leadership styles on organizational commitment, and to empirically analyze the context of relationship between the leadership styles and organizational commitment, using empowerment as a moderator variable, to find out whether the effects of transformation leadership and transactional leadership on organizational commitment vary with empowerment. The results of analysis showed that the (transformational/transactional) leadership styles have positive(+)effects on organizational commitment. And as a result of analyzing the interaction term in the analysis of moderating effects, it was found that, among leadership factors, charisma and intellectual stimulation, contingent reward, individualized consideration excluding management by exception${\times}$empowerment, and management by exception${\times}$empowerment have statistically significant positive(+)effects on organizational commitment.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.330-342
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• 2018

The purpose of this study was to investigate effects of abuse, neglect, and excessive interference of parents on adolescent aggression in the longitudinal context and examine the moderating effect of playing computer game theoretically guided by the flow theory. 2,351 adolescents from the Korean Children & Youth Panel Survey was analyzed using Linear Mixed Effects Regression procedures. Primary findings are as follows: (1) adolescents with higher level of abuse or excessive interference showed higher level of aggression. (2) the aggression level of adolescents with higher level of abuse or excessive interference consistently decreased over time. (3) the link between abuse and aggression was significantly moderated by playing computer game. In conclusion, the negative effect of the abuse on adolescent aggression could be significantly decreased by playing computer game.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.260-273
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• 2011

Utilizing cross-functional project teams is an attractive organizing option, particularly in solving complex and innovative problems that require diverse sources of information, knowledge, and expertise brought by individuals from different functional backgrounds. This study is aiming at finding the group dynamics surrounding and inside the teams for the better understand what makes cross-functional project teams effective. Adopting variables from small group research and organizational context research, I extract critical antecedents, mediator, and team-coaching that lead to team performance. Data from 32 cross-functional project teams consisting of 214 individual respondents are analyzed through regression analyses for hypotheses testing. Results of the analyses demonstrate that the team process and team performance are significantly affected by the composition of competence in team and team compensation. Also I find that team-coaching as a leadership behavior has influence on team process and team performance. Some implications, future research directions, and limitations are discussed.

• Journal of the Korea Society of Computer and Information
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• v.17 no.3
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• pp.175-183
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• 2012

The study investigates peer rating, one of the most commonly used sources of performance rating other than those of supervisors. On the whole, both field and laboratory studies indicate that peer assessment is a valid and reliable evaluation procedure, but on average, peer rating is not usually accurate. The aim of the investigation is to explore the relationship of beliefs and attitude about the performance appraisal system as well as a dispositional characteristic as self-monitoring with rating behavior. In particular, the study tests whether the relationship between rating context variables-appraisal self efficacy and appraisal validity- and rating behavior depends in part on the personality of the rater. Data from 445 undergraduate students are analyzed for hypotheses testing. The study finds evidences that the high on appraisal self efficacy and appraisal validity are more likely to affect discriminating rating tendency and to reduce rating level. Results also show that self-monitoring make the moderating effects between contextual factors and rating behaviors. Some implications, future research directions, and limitations are discussed.