• Title/Summary/Keyword: 매출성과

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Study on the Relationship among the Size, Marketing Competency, Operational Characteristics and Financial Performance of Food Service Franchising (외식 프랜차이징의 규모, 마케팅 역량, 운영특성과 재무성과 간의 관계연구)

  • Kang, Seok-Woo;Na, Young-Sun
    • Culinary science and hospitality research
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    • v.20 no.6
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    • pp.175-189
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    • 2014
  • This study was intended to provide fundamental data concerning franchising companies' characteristics and performance in foodservice business by employing financial data from the firms' IDS(Information Disclosure Statements). Multiple regression analysis method was used to identify any correlations among franchising size, marketing competency, operational characteristics, and performance according to technique based upon 169 IDS data as of 2013. In terms of franchisor size and performance, the number of company-operated stores had statistically significant corelation with sales, net income, the total number of stores, and the number of franchisees. With respect to marketing competency and performance, advertising expenses showed statistically significant correlation with sales, the total number of stores, promotion expenses with sales, net income, and the total number of stores. On the other hand, there was no statistically significant correlation with current year's net income. At last, present study found significant correlations among business years, sales, current year's net income, and the total number of stores by regarding operational characteristics and performance, but there was no significant correlation between brands and performance. This study is cross-sectional study which is a limitation to be overcome in further studies. In addition, it is required to review the possibility for franchise management style to contribute to expanding the Korean traditional foods.

우수디자인제품 선정이 창업기업 경영성과에 미치는 영향

  • Yu, Jeong-Heon;Bae, Byeong-Yun;Jeon, Gi-Seok
    • 한국벤처창업학회:학술대회논문집
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    • 2018.04a
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    • pp.93-97
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    • 2018
  • 본 연구에서는 한국디자인진흥원의 우수디자인제품 선정이 기업의 경영성과에 미치는 영향에 대하여 분석하고, 상대적으로 경쟁력이 낮은 창업기업을 중심으로 경영성과에 대하여 연구하고자 하였다. KIDP의 2013년 통계에 따르면 제품 판매에 미치는 요소 중 디자인이 27.53%로 가장 큰 비중을 차지하고 있으며, 기업 규모에서는 대기업과 중기업에 비해 소기업이 제품판매에 미치는 요소 중 디자인 요소가 제일 높은 것으로 나타나고 있다. 또한 이번 연구를 위해 수집한 데이터의 업종별 추이를 살펴보면 기술 기반 업종이 도 소매업을 비롯한 기타 업종에 비해 증가율이 상대적으로 높게 나타나고 있는 것으로 나타나고 있다. 본 연구는 어려운 경영여건에서도 디자인의 중요성을 인식하고, KIDP로부터 우수디자인제품 선정을 받은 기업 중 186개(2013년, 2014년, 2015년)를 대상으로 업력이 7년 이하인 창업기업과 업력이 7년 이상인 계속기업의 경영성과에 차이가 있는지를 실증 분석하였다. 또한 우수디자인제품 선정기업 중 디자인의 역할이 상대적으로 크게 나타나는 제조업과 비제조업 간의 경영성과(매출액)의 차이에 대해서도 분석하였다. KIDP의 우수디자인제품 선정이 기업의 경영성과에 효과가 있는지를 선정연도를 전후 비교하여 "창업기업이 계속기업에 비해 경영성과(매출액)에 더욱 긍정적 효과를 미칠 것이다"라는 가설을 설정하고 실증분석을 한 결과는 창업기업이 경영성과에 긍정적인 영향을 미치는 것으로 나타났다. 또한 우수디자인제품 선정이 제조업과 창업기업 내의 제조기업 경영성과에도 유의미한 영향으로 나타나고 있다.

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The Impact of Innovative Collaboration on the Performance of Small and Medium Enterprises (혁신을 위한 외부협력이 중소기업성과에 미치는 영향에 대한 다각적 분석)

  • Hwang, Jung-Tae;Han, Jae-Hoon;Kang, Hee-Jong
    • Journal of Korea Technology Innovation Society
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    • v.13 no.2
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    • pp.332-364
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    • 2010
  • External linkages affect the performance of small and medium enterprises in diverse ways. This study delves into the impact of inter-organizational collaboration by looking at different facets of performance, such as innovation, sales growth, profit growth, and firm survival. In addition, it explores the influence of informal knowledge spillover from collaborative partners as well as from formal collaborations. The impact is carefully investigated by dividing firm samples into three different sectoral innovation categories: supplier-dominant, production-intensive, and science-based sector suggested by Pavitt (1984). The result highlights the different influence pattern of collaborative relations by partner types according to sectoral categories. The positive results of collaborating with universities and public institutions are identified, and the sales growth by customer linkage is witnessed. The impact is apparent in science-based sectors. The result implies that the risk associated with collaborating with competitors may be moderated by linking performance enhancing collaborative linkages with universities and government institutes.

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The Mediating Effect of CEO's Innovation Direction on the Impact of Market Environment Favorability on Sales Growth Rates : Focused on Small and Medium-sized Manufacturing Companies (시장환경 호의성이 매출성장률에 미치는 영향에서 최고경영자 혁신지향성의 매개효과 : 중소제조기업을 중심으로)

  • Lee, Jong-chan
    • Journal of Venture Innovation
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    • v.4 no.3
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    • pp.17-30
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    • 2021
  • Environmental deterministic perspectives and resource-based perspectives have different perceptions on the factors that determine corporate performance. While the environmental deterministic viewpoint sees the external environment as having a significant impact on corporate performance. On the other hand, the resource-compliant viewpoint believes that it is important to obtain the necessary resources through appropriate decision-making in order to overcome the uncertainty of the environment. Although the external environmental impact on corporate performance is important, the study is in the position that efforts within the company to cope with environmental uncertainty are necessary. This study identified the role that factors within the company play in the process of affecting the external environment of the company's performance. This study looked at whether the CEO's innovation direction plays an mediating role in the market environment favorability affecting sales growth rate. The data was collected using a survey method. We collected data from 138 small and medium-sized manufacturing companies in Gyeongin area. The collected data was analyzed using SPSS 22 packages. According to the analysis, market environment favorability positively affects sales growth rate, and the CEO's innovation direction plays a mediating role between market environment favorability and sales growth rate. The results of this study showed that depending on the market environment, the CEO's interest and willingness to innovate, present a vision for innovation, and institutionalize innovation activities increase management performance through innovation.

Performance Evaluation of Local Governmental Public Hospitals using Profit Analysis (이익분석을 통한 공공의료원 경영성과분석에 대한 일 접근)

  • Lim, Ji Young;Noh, Wonjung
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.318-325
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    • 2014
  • The aim is to analyze a performance evaluation of local governmental public hospitals. Data were collected from public disclosure system DB of National Tax Service on 15 July 2013. Twenty-two income statements of local governmental public hospitals were analyzed using descriptive statistic analysis. The analyzing factors were medical operating profit, contribution margin, and trend of operating profit. The important result was that the medical operating profit was negative, average medical operating profit was -4,678.9 million won. However, the contribution margin was positive in all local governmental public hospitals, and average contribution margin was 12,572.5 million won. The trend of operating profit was positive in 15 local governmental public hospitals between 2011 and 2012. The average increased operating profit was 1,299.1 million won. Through this result, we suggest that not only individual public health hospital perspective, but also the enterprise wide perspective like nation was significantly considered to make decision of closure or maintain of local governmental public hospitals.

The Influences of Intellectual Property-based Entrepreneurship on major Entrepreneurial Performance (지식재산기반 창업의 효과 및 시사점: 주요 창업성과에 대한 특허기반 창업의 영향)

  • Chung, Doohee;Lee, Gyungpyo;Shin, Jaeho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.3
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    • pp.1-11
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    • 2019
  • Based on the knowledge spillover theory of entrepreneurship(KSTE) and resource based view(RBV), this study examines that how patent based entrepreneurship impacts on improving key performances such as financing, firm innovation, sales, product selling growth, employment. This study which is conducted with data from 353 startup firms indicates that patent based entrepreneurship has positive effects on performance of financing, innovation, product selling growth, and employment. On the other hand, there is no effect of patent-based entrepreneurship on sales performance. This statistical results were the same The results were the same when the independent variables were measured as intensity of patent based entrepreneurship which indicates the rate of patent based product or service among total number of product or service of the startup company.

Localization and Subsidiary Performance of Korean Multinationals - Performance Factors by Sector and Country (한국 다국적기업 해외자회사의 현지화 수준과 경영성과 - 산업별·국가별 성과요인 비교 분석)

  • Hwang, Eunhye;Kim, Donghwan;Lee, Hongshik
    • International Area Studies Review
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    • v.20 no.3
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    • pp.81-100
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    • 2016
  • In this study we analyze the performance of overseas subsidiaries of Korean multinationals with localization in sales, purchase, and employment. We use the data of 2,116 overseas subsidiaries in 61 countries between 2008 and 2011 provided by The Export-Inport Bank of Korea. As a result, analysis shows that the effect of localization on the performance is quite different by sectors and countries which the subsidiaries have entered. In the manufacturing sector, increase of local sales has positive effect only in China, while local purchase improves the performance of the subsidiaries in developing counties excluding China. However, the subsidiaries which had made a foray to service sector in advanced countries aquired better performance with localization of sales, purchase, and employment, whereas those in China had no merit except localization of purchase.

Causal Links from Innovative Activities to Financial Performance in Korean Manufacturing Firms: Mediating Effects of Innovative and Operational Performance (한국 제조업에서 혁신활동과 재무적 성과 간의 인과경로: 혁신성과 및 운영성과의 매개효과를 중심으로)

  • Kim, KonShik
    • Journal of Korea Technology Innovation Society
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    • v.17 no.1
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    • pp.146-173
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    • 2014
  • Extant studies have explained that firm's innovations including technological product and process innovations contribute to its competitive advantage and growth, thereby supporting competitiveness and growth of industry. These studies, however, have focused mainly on the role and effect of technological change that is primarily measured by the patent numbers and R&D intensity. Aside from these traditional streams, there has been growing interest on the impact by various dimensions of innovation including non-technological innovations. Apart from the discussions on the dimensions and scope of innovation, stages or processes of innovation also have been studied. Extant studies on innovation process model, however, has limited its interests in the structure of the transformation of knowledge. This study have established a comprehensive model embracing operational and financial performance to investigate the causal paths between innovation and firm performance. Using multi-level generalized linear model with path analysis, this study have found results as follows: First, the processes from innovative activities to innovation output and outcomes including operational and financial performance at firm level were verified. Secondly, the influence of innovation decreases gradually as the distance away from the direct outputs of the innovation increase in the direction of financial outcomes. Third, the effect of innovation on the sales growth rate is higher for small businesses than for medium-sized businesses. The effect of innovation on the profit rate, however, is significant only for medium-sized businesses. For large businesses, innovation has no positive significant impact on any financial performance at all. Fourth, Fourth, the appropriability of innovation has positive impacts on innovative performance, patent applications, and operational performance.

Effects of Store Owners and Store Characteristics on Retail Store Management Performance: Focusing on Nadle Store in Busan and Ulsan Regions (소매점의 점주특성과 점포특성이 경영성과에 미치는 영향: 부산·울산지역 나들가게를 중심으로)

  • Choi, Young-Min;Lee, Jeong-Sig;Han, Na-Young
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.1
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    • pp.55-69
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    • 2020
  • This study examined in detail how the store characteristics and store owner characteristics of nadle store affect the management performance. First, as a result of analyzing the sales results according to the business experience and the same residency, the non-resident of the workplace was 842,000 won, which was 92,000 won higher than the residence. Among the store owner with experience, non-residents were the highest with 918,000 won. Second, as a result of analyzing the sales performance according to the operation type and the store size, the highest sales type was the mart type, followed by the inclusion of fruits and vegetables with an average of 874,000 won. When looking at the size of stores, more than 60㎡ was 790,000 won. The highest operating type of sales over 60㎡ was mart type, which was 960,000 won, followed by convenience stores with an average of 933,000 won. These results will serve as a reference for suggesting not only the small business policy of the government but also the management efficiency of retail stores.

A Study on the Utilization of Intellectual Property Rights Convergence in Mobile Games through Market Analysis (시장분석을 통한 모바일게임 융복합 지식재산권 활용 연구)

  • Lee, Hyun-Ku;Kim, Tae-Gyu
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.309-314
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    • 2020
  • In this study, look into the future prospects of mobile games produced using IP, in the domestic market and to present more effective IP selection criteria when producing new mobile games using IP. To this end, classified IP-enabled mobile games and analyzed IPs used for IP-enabled mobile games by each type for games that are located in the top 200 in sales ranking of Google Play Store. According to the analysis, the mobile game using IP has shown significant performance in terms of sales performance, and the trend will continue in 2020. It was analyzed that 'Game' types of IP using games(based on domestic games) can achieve the highest sales results. Since the success of a game affects a variety of factors other than IP, further research is needed in more diverse ways on the impact of IP on the success.