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http://dx.doi.org/10.14400/JDC.2020.18.1.309

A Study on the Utilization of Intellectual Property Rights Convergence in Mobile Games through Market Analysis  

Lee, Hyun-Ku (Graduate School, Kwangwoon University)
Kim, Tae-Gyu (Smart Convergence Graduate School, Kwangwoon University)
Publication Information
Journal of Digital Convergence / v.18, no.1, 2020 , pp. 309-314 More about this Journal
Abstract
In this study, look into the future prospects of mobile games produced using IP, in the domestic market and to present more effective IP selection criteria when producing new mobile games using IP. To this end, classified IP-enabled mobile games and analyzed IPs used for IP-enabled mobile games by each type for games that are located in the top 200 in sales ranking of Google Play Store. According to the analysis, the mobile game using IP has shown significant performance in terms of sales performance, and the trend will continue in 2020. It was analyzed that 'Game' types of IP using games(based on domestic games) can achieve the highest sales results. Since the success of a game affects a variety of factors other than IP, further research is needed in more diverse ways on the impact of IP on the success.
Keywords
Mobile games; Intellectual property rights; Google Play Store; Animations; Cartoons;
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