• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.10
• /
• pp.1548-1558
• /
• 2008

The goal of this study was to investigate the impacts of service quality, product quality, and perceived price on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPSS program. And Regression was used to verified the relationships between the constructs. Among the five hypotheses set in the research model, total four were selected through empirical analysis and the rest one were rejected. The empirical results showed the following managerial implications. First, consumer' perceived service quality has a positive relationship with store image and store loyalty. Second, product quality has a positive relationship with store image. Third, store image has positively related with store loyalty. Fourth, perceived price has not significantly related with store loyalty. Finally, store image in large-scale discount store is 'sales people', 'VMD/atmosphere', and 'assortment' on forming the store image. Especially, 'assortment', 'oust and friendship', and 'symbol' have significantly related with store loyalty.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.3
• /
• pp.147-159
• /
• 2015

One of the most important factors for the consumers to select a coffee shop is a visual factor. The analysis results of interior pale face image of the coffee house doesn't show significant differences on all the categories. It is recognized that the items affected by symbolized color are supplies and interior design. If a respondent choose a coffee house by the symbolized color, 'Starbucks' is the most memorable or want to visit place, and only one category, pocket money shows significant difference in choosing coffee houses. The investigation results say that the most memorable or want to visit coffee house by the visual icon color are 'Starbucks', 'Angelinus' and 'Caffebene', and that 'Ediya's icon color marks the characteristics of the shop very well, and 'Hollys' has the most characterful color. Resultingly, visual elements and icon colors of the shop seriously affect consumer's choice in visiting a coffee house. This study is to understand the influence of visual elements in choosing a coffee house for general customers, and it is considered that the importance of visual elements and color marketing must be recognized and developed.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.1
• /
• pp.295-306
• /
• 2010

The company have get the most out of coupon that is very useful to draw on consumer with sensitive the price, low the br loyalty to induct the direct buying intention. The effect of the coupon is a hard fact to an aid of working out successful strategy by the results that many scholar studied for long time. But the results of research was centered upon examining to influence br image company's sales, gains for guessing exchange action of coupon. Antecedent researches of our country is a lot of coupon combination discount card for drawing on revisiting making new consumer. The purpose of the study is to identify how to influence br familiarity br image into intending purchase revisiting by coupon property. In this study, collage man, worker located in Seoul Kyunggi province were sampled by convenience sampling. As a result, Br familiarity br image affect affirmatively intending purchase revisiting by coupon property.

• Science of Emotion and Sensibility
• /
• v.21 no.2
• /
• pp.3-14
• /
• 2018

For satisfying consumer needs, commercial facilities require a variety of sale-related space expressions and eye-catching product arrangements; space composition can also be a direct marketing strategy. The human eye is the sensory organ that acquires the largest amount of information, and an analysis of visual information helps in understanding visual relations between . However, the existing studies are mostly focused on analysis of still frames in experimental images, and there is a lack of studies analyzing gaze information based on mobile images of commercial spaces. Therefore, this study analyzed emotional responses through gaze information of space users in reality using a video of a movement route through a commercial facility. The analysis targeted straight sections of the moving route; based on the data acquired, sectional characteristics of five gaze intensity ranges were examined. As a result, section A, the starting point of the route, had a low gaze intensity, while section B had the highest gaze intensity. This indicates that, starting in section B, the subjects explored the space in a stable way and needed time to adapt to the experimental video. In relation to space characteristics of the gaze-concentrated area, display formats of the right stores in 4 of 6 sections received greater attention. The gaze of consumers was mostly focused on props, and big gaze information was revealed in showcase display formats of the stores. In conclusion, this analysis method can provide highly useful direct design data about merchandise display and merchandise component arrangement based on consumer visual preference.

• Design Convergence Study
• /
• v.17 no.2
• /
• pp.45-57
• /
• 2018

Sales for SPA brand names of private label apparels are on the rise in the domestic clothing market. The aim of this study is to analyze the characteristics of SPA brands and how each color system is proposed within the BI system. In this study, 8 brands were selected as the most popular SPA brands in Korea and abroad with stores based on brand power and sales and preference by consumers. Therefore, among information factors such as brand identity (BI) and color characteristic. sign system, package, and environmental factors, buildings facade and interior design of eight brands were investigated. Research into color application of BI revealed that four brands used red colors with different tones with different identity differentiation. For the other four brands, the company applied BI designs that gained the brand's character such as a black-and-white or dark blue one. Thus, it is considered important to select BI color in order to differentiate and enhance preferences in brand identity.

• The Journal of the Korea Contents Association
• /
• v.12 no.10
• /
• pp.128-137
• /
• 2012

Chungcheoungnam-do public relation office remodeling in Hangdam-do resting place is transpotation hub. But many people are not using because discrepancy between the lack of publicity surrounding. public relation office unique role is racking with limited content and mixing operations. Thus, in public relation office to inform the development of new content items in conjunction with the development of advertisements is required. Regional branding can be the basis of the active region by unique region image to define regional identity to create regional image to secure sustainable competitiveness. The purpose of study predict remodeling aspect through analysis of existing public relation office and similar research on domestic and international facilities management practices and success factors for other public relation office. The basic design plan through a feasibility study, the first floor is specialties dealership and the second floor is cafe, public relation office and therapy space.

• Fashion & Textile Research Journal
• /
• v.9 no.4
• /
• pp.409-417
• /
• 2007

The goal of this study was to investigate the impacts of customer satisfaction, store image, and switching barrier on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPS program. And LISREL was used to test and evaluate the relationships between the constructs through confirmatory factor analysis and covariance structure analysis. Among the six hypotheses set in the research model, total four were selected through empirical analysis and the rest two were rejected. The analysis results were useful in making a conceptual model that could keep the simplicity about store loyalty and had increased explanatory power. Thus it turned out the deciding factors of store loyalty for the clothes shop at a discount store were customer satisfaction and switching barrier rather than store image. Customer satisfaction had the biggest influences on store loyalty among the expected variables. Considering the direct impacts of switching barrier on store loyalty, it's important to work on switching barrier along with customer satisfaction in order to maintain the customers' store loyalty. The efforts to identify the various factors of store loyalty in addition to switching barrier, customer satisfaction, and store image will lead to such marketing strategies as can vitalize the clothes shops at a large discount store.

• Korean Institute of Interior Design Journal
• /
• v.24 no.2
• /
• pp.125-133
• /
• 2015

Gaze induction characteristics in space vary depending on characteristics of spatial components and display. This study analyzed dominant eye-fixation characteristics of three zones of department store space. Eye-fixation characteristics depending on spatial components and positional relationship can be defined as follows. First, [**.jpg] was used as an extension in the process of storing the image photographed during image data processing for analysis in pixels and due to compressed storage of image data, the image produced with a clear boundary was stored in neutral colors. To remove this problem, the image used in operation was re-processed in black and white and stored in the [**.bmp] format with large capability, at the same time. As the result, the effort caused by unnecessary colors in the program operation process was corrected. Second, the gaze ratio to space area can be indicated as a strength of each gaze zone and when analyzing the gaze strength of the three zones, the left store was a zone with a "little strong" gaze strength of "102.8", the middle space was a zone with an "extremely weak" gaze strength of "89.6" and the right store was a zone with an "extremely strong" gaze strength of "117.2". Third, the IV section had a strong strength of gaze on the middle space and the right store and the V section showed a markedly strong strength of gaze on the left and right stores. This tendency was the same as the VI section with the strongest gaze strength and the right store had a little strong gaze strength than the left store.

• Journal of Industrial Convergence
• /
• v.16 no.1
• /
• pp.27-33
• /
• 2018

Today, each company focuses on maximizing customer satisfaction by providing the best service. This study examined the effect of coffee shop on customer satisfaction. In addition, we examined the effect of customer satisfaction on revisit intention and word of mouth. The results of this study are as follows: First, in order to investigate the satisfaction of customers using coffee specialty shops, data were gathered through questionnaires and 142 customers were analyzed using statistical analysis, It is important to have a positive image of the company and to influence the decision to repurchase, and should not overlook the role of generating new customers through word of mouth. Second, customers tend to be price-oriented, practical and reasonable. To meet these customers' needs, it is important to attract a large number of products at the same time to attract customers.

• The Korean Journal of Franchise Management
• /
• v.5 no.1
• /
• pp.27-47
• /
• 2014

This research was conducted on the purpose of seeking the measures of how to cope with the changing industry of Topokki franchises. Despite of the fact the number of Kukdae Topokki's stores is quite smaller than that of its competitors, such as Jaws Topokki and Addal Topokki, Kukdae Topokki is recognized as one of the front-runners in the industry. But the competition in the topokki industry has become fiercer, as the market became saturated. To find a desirable solutions, this study analyzes past-to-current status of the Topokki industry by dividing it into 4 stages and provides few strategies that Kukdae Topokki can apply to the 4th stage where 'brand awareness' is very important. To this end, few drawbacks of Kukdae Topokki are proposed as the following. First, the brand image that Kukdae Topokki pursue does not correspondent with the image in consumer's mind. Second, Kukdae Topokki has selected the wrong targeting group. It aims for the image of 'retro' to target people in their 30-40s. However, most of the consumers are people in their 20-30s. Third, the taste of Kukdae Topokki is not uniform among franchises. Fourth, the awareness and accessability are low. To provide a proactive actions for the next stages, several solutions are proposed as following. First, By managing consistent Kukdae Topokki's Brand Touch point, consumers may have a strong image on the brand by communicating with consumers consistently at all touch points. Second, instead of the existing guide from the head office(franchiser), a standardized criteria for the usage of materials and periodical education for franchisee are needed. Third, to raise the awareness of Kukdae Topokki, open many branches in the area where the main consumers(20-30s women) are mostly spread out.