• Management & Information Systems Review
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• v.39 no.3
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• pp.83-98
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• 2020

This study analyzes how investors' irrational behavior (or pessimistic sentiment) affects stock market returns and investors' market activity using mass media that delivered public information from January 1998 to December 2012 as a sample. According to pessimistic investor theory, investor pessimism leads to downward pressure on the price of equity capital, thereby making market sentiment pessimistic and lowering market yields. It also shows that investor pessimism increases transaction costs in the market, which in turn dampens investors' trading activities. In other words, pessimistic reporting on public information disseminated by mass media induces investors to act irrationally, eventually having a direct impact on the stock market. This study conducted an empirical analysis of the existing theoretical and empirical studies using domestic mass media as a sample. First, the study revealed a negative correlation between pessimistic reporting and returns as well as excess returns, while it did not show statistically significant results. Second, evidence has been suggested that pessimistic sentiment in the stock market has a negative impact on future pessimistic reporting by mass media. Third, the analysis of the impact of pessimistic reporting on investors' market activity using proxy variables for various market activities found that pessimism dampens market activity, while it did not show statistically significant results. It is assumed that low statistical significance is due to the fact that sample collection was carried out on a monthly basis. While the results of the study have low statistical significance, statistical signs support predictions of the theory.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.366-375
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• 2013

Recently, management of Newspaper developmet of the internet news, broadcasting and free newspapers escalated competition between newspaper companies and other media companies as well as competition among newapaper companies. This paper analyzes the efficiency of Korean Newapaper using DEA model. We evaluate the CCR-O, BCC-O efficiency, SE and RTS of 30 Newspaper. We also suggest the Newpaper which can be benchmarked based on analyzed information. The result shows that ten Nespaper whose values of CCR-O efficiency are 1, and Fourteen Nespaper whose values of BCC efficiency are 1. RTS indicates IRS of 1 firms, DRS of 16 firms and CRS of 13 firms. To variables on the effectiveness of newspaper publishing companies for the understanding and performance analysis.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.185-207
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• 2005

본 논문은 우리나라 청소년들의 경제교육을 좀더 효과적이며 내실 있는 교육방법을 찾는 데에 그 목적을 두고 있다. 이를 위해 세계적 무한경쟁시대(無限競爭時代)에 주역이 되어야 할 우리나라 청소년들에게 어릴 때부터 체계적인 경제 지식과 마인드를 심어줌으로써 미래지향적이고 세계주도적인 인재로 성장할 수 있는 기틀을 잡아주고, 어떻게 교육하는 것이 가장 효과적이며 내실 있는 방법인가를 고찰하였다. 현재 우리나라 초 중 고에서의 경제교육에 관한 현황을 살펴보고, 실태조사를 바탕으로 경제교육의 방향과 활성화에 시사점을 두었으며, 특히 디지털 매스미디어를 중심으로 한 교육방법을 살펴보았다. 연구결과를 바탕으로 디지털 시대의 청소년 경제교육 방향을 제시하면 다음과 같다. 첫째, 청년실업자의 활용이라는 측면에서 청소년경제교육을 직접 지도할 수 있는 전문가를 양성하여야 한다. 정년실업자를 청소년 경제교육에 관한 skill 교육을 통해 전문경제교육자로 양성한 후 현장에 투입하여 활용하는 방안이다. 현재 학교교육에서의 경제교육을 전문적으로 도와줄 수 있는 전문가의 부재를 청년실업자를 바탕으로 정책적, 민간기관의 지원을 바탕으로 자격증을 취득한 전문경제교육자를 현장에서 활용하는 것이다. 둘째, 청소년들의 환경에서 가장 큰 영향력을 행사하는 디지털 매스미디어를 경제교육의 도구로 활용하는 웹 활용교육(WBI)이 되어야 한다. 디지털을 이용한 경제교육의 매력은 매스미디어에 대한 청소년들의 거부감이 없다는데 있다. 그리고 웹 활용 교육(WBI)과 프로그램 개발을 통하여 인터넷과 홈페이지 그리고 다양한 경제교육과 학교 수업에 효율적으로 사용될 수 있다.식품으로서 사료의 위생적인 생산을 가져올 수 있을 것으로 생각된다. 서비스에 대한 인지된 유용성과 UI의 편의성은 사용자 선호에 영향을 미치는 것으로 나타났다. 반면에 정보 품질, 서비스 연계성, 흥미 성, 시스템 품질은 사용자 선호에 영향을 미치지 못하는 것으로 나타났다. 그러나 정보 품질과 시스템 품질의 결과는 유의 수준에서 크게 넘어가지 않는 결과가 나와 반드시 영향을 미치지 못하는 것은 아니라고 조사되었다. 본 연구는 검색 서비스라는 특정 서비스에 대해서 사용자 선호에 영향을 미치는 요인에 대해서 알아보고자 하였다. 이는 학문적인 측면에서 기존의 통합적인 웹사이트 평가에 대한 연구의 확장을 가능케 하였고, 개인사용자 측면에서는 좀더 좋은 정보를 제공하는 검색 서비스에 대한 이해를 높일 수 있는 계기가 되었다고 할 수 있다. did not showed any characterized sign of acute or subacute liver damage or intestine lesion. So it is supposed that there is not any tocixants originated from some molds in fermented Korean domestic Meju which is prepared traditionally in winter.의 배설량은 10배 정도 증가하게 되어 진동만의 오염부하를 가중하게 된다. 진동만은 여름철 빈산소수괴 및 적조가 빈번하게 발생하고 있으므로 미더덕 양식장을 새로이 시설할 경우 오염부하가 가중될 것으로 판단되어, 앞으로 진동만의 양식장 수용능력을 파악하여 적정량의

• Journal of the Korean Society of Costume
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• v.56 no.7 s.107
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• pp.58-67
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• 2006

This study of popular culture is in based on an academic point of view and based thereon an investigation of popular culture from a fashion standpoint follows. This study is to suggest that the popular culture theory can be a basic framework to examine the characteristics of fashion Icon and to verify that the characteristics of Fashion Icon is similar to the codes of the popular culture of today, This study considers the characteristics of popular culture as commercialism, mass-media relationship and a symbolic interaction. The images of movie stars projected through diverse entertainment media are the very fashion icons and strong role models that are copied by consumers. Now, the public take the lead in cultural industry, and they create new images as positive receivers of the images of fashion icons, not as mere imitators or followers. Fashion irons have contributed to diversifying the styles of ideal feminine beauty, and their lift pattern and image are one of the major sources to stir up the imagination and inspiration of people. Thus, the times, fashion and entertainment media have continued to evolve, closely affecting one another, and fashion icons play a role of fashion leader, through entertainment media, who takes the initiative in mass fashion without just being confined to the field of entertainment. This study meaningful from the aspect that discussion of popular culture has been placed in a position that recognizes the entity of and interest in popular culture. through this study, I hope that the scope of interest in Fashion design will expand and that approaches to popular culture will become more diversified.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.413-414
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• 2013

본 연구는 C.P.N.T측면에서 싸이의 뮤직비디오 그리고 문화적인 요소의 성공요인들에 대해서 분석했다. 연구결과, 싸이의 뮤직비디오에는 재미, 유머, 음악과 춤의 반복성 등 창의적인 콘텐츠를 보여주었으며, 플랫폼으로는 YG의 유투브 직접 제작 참여로 수용자의 시청에 부담 없게 접근이 용이하게 고화질 저용량으로 보급하였습니다. 네트워크측면에서는 트위터와 페이스북과 같은 다양한 서비스를 통하여 빠른 속도와 장소에 구애받지 않고 유통망을 형성했으며, 매스미디어 NBC방송에 유투브 영상이 소개됨으로 싸이의 뮤직비디오와 음악이 단순한 UCC영상의 평범함에서 대중적이고 혁신적인 상징의 이미지로 급부상하게 된다. 또한 아이패드, 스마트폰, N스크린 등 많은 터미널을 통해 싸이의 강남스타일 뮤직비디오와 음악은 수용자의 시각과 청각을 만족시켜주어 성공하게 된다.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.829-832
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• 2014

최근 사람 간 소통채널인 소셜미디어는 매스미디어 중심의 정보유통의 흐름을 바꿔놓으며 기업, 공공기관 등에서 가치를 찾는 핵심자원으로 관심을 받고 있다. 재난관리도 기존의 정부중심 대응에서 벗어나 소셜미디어, 즉 소셜 빅데이터를 활용한 국민 참여형 재난관리의 필요성이 대두되고 있다. 본 논문에서는 재난관리를 위해 실시간 소셜 빅데이터를 모니터링하는 시스템인 국립재난안전연구원의 소셜 빅보드(Social Big Board)를 소개하고, 이 시스템의 재난이슈 탐지의 정확성 향상을 위해 새롭게 개발된 재난유형별 관련도에 기반한 재난이슈 탐지기법을 설명하며 실험 및 평가결과를 제시하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.792-794
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• 2007

Since passive information users in mass media era became active information producers in this Internet era, an enormous amount of education contents has been created. As people use different production and reproduction tools even for the same content, however, user-created contents (UCC) do not have compatibility among them, which leads to other problems too. In order to solve these problems, this study proposes "a platform in UCC production environment based on standard specification, which will enhance interoperability among contents." We expect that this platform will help design Contents Publication and Management System (CPMS), which minimizes jobs required to be done repetitively for contents up-loading or transfer and thus enables easy contents sharing and management.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.88-106
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• 2022

This study examined the social discourse on consumer boycott and explored consumer experience using text mining of mass media and social media data and the in-depth interview. The result showed that the topics of online news related to the boycott included the causes of the boycott, the responses of each actor in the process of the boycott, and the effects of the boycott. In the result of the in-depth interviews, it was found that the boycott has been decentralized and the participants had the experience of exploring and verifying information on their own. In the boycott process, there were mixed experiences due to the absence of substitutes and the marketing influence, and positive experiences of expressing one's thoughts and strengthening beliefs through the boycott.

• Journal of the Korean Institute of Landscape Architecture
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• v.47 no.2
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• pp.28-48
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• 2019

This research is aimed at identifying the perception associated with urban regeneration and predicting policy implications of future directions by analyzing the trend of urban regeneration depicted in the mass media by utilizing SNA (Semantic-Network Analysis) techniques. As the number of articles has increased, it is noted through analysis that the interrelationships between social phenomena and issues have combined to form the meaning of urban regeneration. Overall, 'urban' and 'regeneration' keywords also appeared at different periods, with 'urban' closely related to 'regeneration' starting in 1970 when urbanization was becoming more prevalent. It was analyzed that the frequency of 'urban' appeared more frequently in the early 1990s, while the frequency of 'rural' decreased sharply. Until the 1990s, the slums and the recession that appeared as side effects of urban problem-solving policies were mostly concentrated in cities. Policy discussions were conducted with the goal of improving the physical environment of cities rather than concentrating on the surrounding rural areas. The distributions of the keywords 'development' and 'regeneration' have increased quantitatively since the 1970s, and urban polarization has exploded due to the development of the external growth of cities, mirroring the trend of accelerated environmental threats. In particular, the keywords for 'regeneration' emerged mainly related to environmental problems, which led to the need for urban regeneration, and environmentally and ecologically friendly development. The emergence of "urban," "regeneration" and "environment" as keywords having to do with urban regeneration grew in the 1990s. This suggests that urban regeneration is now linked to "environment", as that has become a social issue.

• Archives of design research
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• v.12 no.3
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• pp.117-126
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• 1999

The purpose of this thesis is to research the applicatuion of moving typography whcih was analyzed and introduced in Opening Credit of Movies. There are four proposals to apply this plan which was derived from the movement of image transmission and enlargement of the main part. First; By providing a motion to a keyword from a text-based screen, it can enhance the importance of the main part. Second; Use a differentiated CUI (Character User Interface) as a button in order to form the flow data in data sort. Third; The meaining of unknown letters can be conveyed by adding a motion to letter. Fourth; The conveyance of meaning and the visual image transmission method can be used.