• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.7 no.4
• /
• pp.9-20
• /
• 2012

The purpose of this research is to confirm how the determinant factors for shopping mall selection (proximity, parking facility, benefits, mutual interaction effects, physical environment, surroundings) affect attractiveness (image and appraisal) of the traditional markets and revisit intention and suggest strategic methods for revitalization of the traditional markets. Results of this research are drawn from a survey of customers who visit any of the twenty-two traditional markets in the Seoul area at least twice a week. Moreover, the theory is verified through the structural equation model analysis using the SPSS win 18.0 and AMOS 18 version statistics package. From the determinant factors of visiting traditional markets, parking facility, physical environment, and the surroundings were significant in image attractiveness; benefits, mutual interaction effects, and physical environment showed significant effects on appraisal attractiveness. Additionally, image attractiveness was not significantly influential in retention proneness while appraisal attractiveness was a key factor in deciding whether or not to revisit. Therefore, improvement in image is important but appraisal aspects like product reliability that customers can personally assess, are more essential for revitalization of traditional markets.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.113-123
• /
• 2016

The purpose of this study is to look into the effect of wearing color lenses on one's image and was based on 221 college students in Gyeonggi-do and Gangwon-do. I examined how it appears as the evaluation factor visually. After by looking in the different image effect and relevance as to the classified evaluating factors, I tried to look into what effect the color lenses has on woman eye and image. The result is as follows. It appears that wearing color lenses makes one look fancier, more attractive, sophisticated, and favorable, whereas not wearing color lenses makes one look softer, weaker, more innocent, and comfortable. Analyzing these evaluations showed that wearing color lenses has most to do with attractiveness followed by pureness, familiarity, and decorativeness in order, whereas not wearing color lenses has most to do with familiarity followed by attractiveness, pureness, and decorativeness. It is considered that eyes with color lenses on them make the person seem decorative, attractive, and pure, which brings effect of improving one's eye and face image. Analyzing the correlation between each color lenses-wearing factor and one's image showed that when a person is wearing color lenses, the more the person is considered decorative, pure, and attractive, the more it has to do with improving the person's eye and face image. The result, therefore, shows that wearing color lenses makes one's eye and face image attractive, pure, and decorative, and wearing them is an important means to improve one's eye and face image.

• Korean Journal of Environment and Ecology
• /
• v.21 no.2
• /
• pp.134-140
• /
• 2007

The purpose of this study is to investigate the landscape image and visual preference for ridges of the Seongpanak district at Mt. Hallasan. For this, the evaluation of the artificial and natural landscape is compared through the medium of color slides. Data is analyzed through the descriptive statistics and spatial image is analyzed by factor analysis algorithm. Principle component analysis and Varimax Method are applied to extraction and factor rotation respectively. The results of this study can be summarized as follows : General visual imagesthe Seongpanak district at Mt. Hallasan are clean, beautiful and attractive. The degree of visual preference increased commensurately with the lower rate of artificial factors. Landscape Factors covering the spatial image are found to be 'aesthetic value', 'spatial scale', 'natural quality', and 'topography' factor, which account for 57.6% of the total variants. The aesthetic value variable is the most important factor in visual preference and the unnatural factors are found to present negative elements with visual preference.

• Asia Marketing Journal
• /
• v.10 no.3
• /
• pp.1-30
• /
• 2008

The purpose of this study was to identify the effects of self-image congruity and alternative attractiveness on commitment and store loyalty when customers purchase clothes in a department store. A survey was conducted for this study and 530 answer sheets were analyzed using structural equation modeling. The results are as follows: First, self-image congruity has a significant positive effect on affective commitment and continuance commitment. Second, alternative attractiveness has no significant effect on affective and continuance commitment. Third, both affective commitment and continuance commitment have a significant effect on behavior intentions such as repurchase intention, word-of-mouth, and willing to pay more. Fourth, affective commitment has a stronger effect on word-of-mouth intention and willing to pay more than does continuance commitment. Finally, continuance commitment has a stronger effect on repurchase intention than does affective commitment.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.37 no.1
• /
• pp.65-77
• /
• 2009

This study conducted a comparative analysis between Koreans and foreigners on how they feel of the 'Oreum' so that the data could be used to conserve and utilize 'Oreum' as a brand of Jeju, which is one of the natural and original sceneries of the island along with Halla Mountain. Four aerial photo slides were selected to be assessed among 18 overlooked views of 'Oreums' through quasi-preliminary and preliminary surveys. The assessment group was divided into native and foreigner groups. Image and preference were measured based on 7 step categorization on 26 adjectives, and factor analysis was implemented. The selected factors from factor analysis reflected that calmness was recognized as common image identification variable to natives and foreigners. However, foreigners choose 'dynamics', 'peculiarity' and 'grandeur' in order to explain the image while Koreans selected words in the order of 'attractiveness', 'grandeur', 'dynamics' and 'peculiarity'. This means Koreans identify the image of 'Oreum' as absolute beauty while foreigners see the dynamics and relative peculiarity as its attractive point. As a result of factor score, preference and multiple regression analysis, Koreans selected 'calmness', 'attractiveness' and 'dynamics' as important variables to explain preference. On the other hand, foreigners choose 'dynamics' and 'calmness' as well as 'evenness', 'peculiarity' and 'simplicity'. This represents that foreigners are highly influenced by the structural peculiarity and simplicity on the image preference.

• Science of Emotion and Sensibility
• /
• v.12 no.4
• /
• pp.545-556
• /
• 2009

The purpose of this study was to investigate the sensibility image of necktie according to width and color combination of checked pattern. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 18 color pictures, in which the width(small: 0.2cm, medium: 1cm, large: 2cm), tone combination(similar, contrast), and hue combination(WR: white+red, WB: white+blue, WG: white+gray) were manipulated. The 7-point scale was used for evaluation of sensibility image. The subjects of this research were 216 female college students living in Gyeongnam. The investigation was carried out at September 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of sensibility for necktie according to width and color combination of checked pattern revealed that the concerned factors are five characteristic dimensions of attractiveness, youth, appeal, elegance, and warmness. Width showed an independent effect on appeal. Tone combination showed an independent effect on attractiveness, appeal, elegance, and warmness. Interaction effects of width and tone combination on attractiveness were found. Hue combination showed an independent effect on all dimensions. In addition, significant interaction effects of width and hue combination on attractiveness, youth, appeal, and elegance were found. Significant interaction effects of tone combination and hue combination on attractiveness, youth, and appeal were found.

• Journal of Korean Society of Forest Science
• /
• v.104 no.4
• /
• pp.685-696
• /
• 2015

This study intends to evaluate visual preference and image for 10 types of forest sceneries which have own distinct characteristics without overlapping each other among 22 types of beautiful forest sceneries based on Korea National Parks. Z scale and paired comparison methods were used to analyze visual preference for forest scenery, and SD scale method was also adopted to assess visual image for forest scenery. Experiments were conducted with 3 different university students groups. The results of this study can be summarized as follows. First, the evaluation results of Z scale (N=70) and paired comparison (N=64) methods show similar visual preference for different types of forest scenery. 'Scenery inside forests' and 'valley and rock' sceneries have the highest level of preference, and 'panorama of ridges', 'ridge of curious rock peaks', and 'waterfall and cliff' also have relatively higher preference level than others. However, 'community of dead trees' has the lowest preference in forest sceneries. Second, the factor analysis outputs of the image scores for beautiful forest scenery types by SD scale (N=66) show 3 factors of 'mysterious charm', 'colorful sense', and 'vividness/variety'. Examined the variables of forest scenery types for each factor, the image of 'mysterious charm' is based on the sceneries of mountain ridges, the image of 'colorful sense' is focused on the sceneries of color-expressed sense of the season, and the image of 'vividness/variety' is based on the sceneries of waterscape and curious rock peaks.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2003.11a
• /
• pp.31-33
• /
• 2003

이 연구의 목적은 S/S 티셔츠 소재의 기본태 및 역학적 특성이 소재에 대한 주관적 감성에 미치는 영향을 밝혀 티셔츠 소재의 감성 이미지를 확립하고 소비자 감성에 적합한 S/S용 티셔츠 소재를 개발하기 위함이다. 이 연구를 위해 2003 봄, 여름에 시판된 5개의 티셔츠 소재가 사용되었고, 티셔츠 소재에 대한 감성 이미지를 도출하기 위해 티셔츠 소재와 관련된 20개의 감성형용어로 설문지를 작성하였다. 설문조사는 총 75명의 성인 남녀를 대상으로 실시하였으며 평가자는 각 문항에 대해서 7점 리커트형 척도를 사용하여 평가하였다. 5개의 시료 각각에 대한 19개의 역학적 특성치를 측정하여 태의 값을 산출하였으며, 각 특성치들과 주관적 감성 이미지와의 관계는 SPSS_Win 10.1을 사용하여 분석하였다. 본 연구결과는 다음과 같다. S/S 티셔츠 소재의 감성이미지는 ‘유연감’, ‘청결감’, ‘매력성’, ‘건조감’, ‘강성’으로 분류되었으며, 소재의 감성 이미지가 소재의 기본 태에 의해 영향을 받는 정도는 다르게 나타났다. 감성이미지에 가장 많은 영향을 미치는 기본태는 Shari였다. 또한 편성구조 및 섬유조성과 같은 티셔츠 소재의 기본적 특성이 소재에 대한 주관적 감성이미지에 미치는 영향이 큰 것으로 나타났다.

• The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.8 no.6
• /
• pp.40-49
• /
• 1994

본 연구의 목적은 문-스펜서 색채조화영역별로 피부색과 복장색의 배색이미지를 분석하여 피부색을 기준으로 한 복장색의 의복이미지를 파악하는 것이다. 연구결과 첫째, 피부색과 복장색의 배색은 3가지 차원의 인상으로 구성되었다(평가, 활동, 조화). 둘째, 문-스펜서의 색채조화론을 적용하여 시각적 평가의 차이를 분석한 결과 조화영역들은 비슷하게 지각됨을 알 수 있었다. 부조화영역간에는 평가차원과 활동차원이 달리 지각됨을 알 수 있다. 셋째, 샛체조화론의 적용으로 분류되는 조화영역별 배색이미지를 분석한 결과, 동일색상들의 배색은 대체로 미도가 높은 편이었다. 제2부조화색상들의 배색은 미도가 낮았다. 유사색상중 빨강색 계열의 배색은 미도가 높았으며 노랑색 계역의 배색은 미도가 낮았다. 제2부조화색 계열, 청녹색 계열의 배색은 미도가 높은 편이며 남색 계열, 보라색 계열의 배색은 대체로 미도가 높았다. 무채색 계열의 배색은 세련된, 아름다운, 사고싶은, 보기좋은, 마음에 드는, 조화된, 멋있는 피부색과 어울리는, 매력있는, 인물이 돋보이는 이미지를 가지고 있다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.6 s.165
• /
• pp.974-984
• /
• 2007

The purpose of this study was to find differences in evaluation criteria and to find differences in preferred images based on benefits segmented groups of jeans products consumers. Male and female Korean university students participated in the study. Quota sampling method was used to collect the data based on gender and a residential area of the respondents. Data from 492 questionnaires were used in the analysis. Factor analysis, Cronbach's alpha coefficient, cluster analysis, one-way ANOVA, and post-hoc test were conducted. As a result, respondents who seek multi-benefits considered aesthetic criteria(e.g., color, style, design, fit) and quality performance criteria(e.g., durability, ease of care, contractibility, flexibility) more importantly when evaluating and purchasing jeans products. Respondents who seek brand name considered extrinsic criteria(e.g., brand reputation, status symbol, country of origin, fashionability) more importantly than respondents who seek economic efciency. Respondents who seek multi-benefits such as attractiveness, fashion, individuality, and utility tend to prefer all the images: individual image, active image, sexual image, sophisticated image, and simple image when wearing jeans products. Respondents who seek fashion are likely to prefer individual image, and respondents who seek brand name more prefer both individual image and polished image. Mean while, respondents who seek economical efficiency less prefer sexual image and polished image.